PPAIThe 2018 Sales Volume Study - PPAI Home

PPAI? The 2018 Sales Volume Study: Promotional Products Industry Snapshot

For more than 50 years, PPAI Research remains the industry's leading and trusted source in data and analytics. PPAI Research has estimated the size of

the industry since 1965, but the current methodology being used has been in place since 1983. This annual sales study is considered the most definitive

and comprehensive of its kind in the promotional products industry based on actual sales reported by U.S. distributor companies. In 2018, the study

was conducted by a third-party, independent market research firm, Relevant Insights LLC, on behalf of PPAI and the members they serve. Methodology,

definitions and detailed findings can be viewed in the full report.

24.7 23.3

Historical Sales (in billions)

20.8 21.3 14.9 17.9 16.6 15.6 16.3 17.3 18.0 18.8 19.4 18.1 15.6 16.6 17.7 18.5 19.8 20.0

13.2 11.9

9.5

8.0

7.0

6.2

1.8

2.0

2.3

2.4

2.8

2.9

3.1

3.8

4.0

4.2

4.5

5.0

5.1

5.2

2018 Sales Estimate

$ 24.7 BILLION

1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Weight

Growth

Small Companies: 44.4% Large Companies: 55.6%

Small Companies: +12.3% Large Companies: +1.9%

+6.3%

ANNUAL GROWTH

By The Numbers

24,000+

+11.3%

Distributor Market Size

Online Sales

15%

Non-Industry Business

$ 3.7 billion

Retail Brand Sales

Experienced Profit Growth

What's Trending in 2018?

Product

1

Wearables

2

Drinkware

3

Travel

4

Writing

5

Technology

Top 5 Categories

Industry

Business Services Healthcare Education Financial

Manufacturing

Program

Brand Awareness Business Gifts Trade Shows

Employee Recognition Distribution Services

The complete product, industry and program sales by category pie charts and definitions with examples can be found in the 2018 Sales Volume Study Summary available to PPAI members only on research.

ALSO IN THE FULL REPORT: total industry sales figure (2018 vs. 2017), historical sales growth (1974-2018), company size segment classifications, sales by company size (2013-2018), growth by company size (20132018), market share by company size (2009-2018), small company sales mean (2009-2018), total number of companies, number of companies by company size, percentage of non-traditional promotional products companies (2011-2018), profit growth (2018 vs. 2017), total percent of non-industry business, total percent of non-industry business by company size (2009-2018), total sales of non-industry business, total sales of non-industry business by company size (2013-2018), total online sales, online sales growth, online sales by company size (2013-2018), online sales market share by company size (2013-2018), total retail-branded sales, retail-branded sales by company size, retail-branded market share by company size, 2019 sales and profit predictions by company size, 2019 sales and profit prediction insight, total product category sales, total industry category sales, total program category sales, category definitions

PPAI Research is available to all active members of the Promotional Products Association International (PPAI) and for purchase by companies not eligible for membership. Log in to access the full report and summary or contact membership@ to learn more.

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