Chapter 3 Social Psychology David G. Myers

Social Beliefs and Judgments

Chapter 3 Social Psychology

David G. Myers

Social Beliefs and Judgments

Perceiving our social worlds Judging our social worlds Explaining our social worlds Expectations of our social worlds

Perceiving our Social World

Social Beliefs - our assumptions and prejudgments affect our perceptions, judgments, and memory Our expectations can influence the behaviors of ourselves, others, and events

Perceiving our Social World

Priming ? the spreading activation of associated thoughts and memories Roast, Roast, Roast What do you put in a toaster? White, White, White What do Cows drink? Pots, Pots, Pots, What do you do at a green light? Six, Six, Six Think of a Vegetable?

Perceiving and Interpreting Events

Constructing Interpretations - prejudgments affect how we interpret information

Embodied Cognition ? bodily sensations prime cognitions and affect attitudes

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