Jumbo Qatar



Digital Innovations Launches Advanced Blueair Air Purifiers in QatarBlueair Classic, Sense+ and Pro aimed at improving the health and well-being of consumers in the countryDoha, 20 March, 2018: Digital Innovations launches Blueair, a Swedish brand and a world-leader in air purification solutions from Unilever for home and professional use in Qatar. It stressed the importance of clean indoor air as it launched Blueair range of air purifiers for consumers in Qatar. These air purifiers are technologically advanced and are smart-home and IoT compatible. According to the World Health Organization (WHO), air pollution is the single biggest environmental threat to human health with indoor air being up to five times more polluted than outdoor air. Also, with rampant construction activities in Qatar clubbed with frequent sandstorms and other weather conditions, air purification is the need of the hour than ever before. “Increased awareness about the positive health benefits of breathing clean air is driving residents to turn to technology to help improve their living environment,” said T.R. Ganesh, General Manager, Blueair Middle-East. “Air-purifiers are providing consumers with peace-of-mind and the assurance that the air they breathe indoors is free from harmful pollutants.”Blueair’s latest range is based on the Blueair patented HEPASilent? technology which removes 99.7% of all airborne particles such as smoke, dust, pollen, bacteria, mold and pet allergens. Households, particularly with newborns whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses would benefit from this technology. Blueair’s latest range combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances. “We are extremely happy to be able to play a part in bringing health and wellbeing to the people of Qatar in their homes & offices by bringing a brand that has helped millions of people around the world to feel the benefits of breathing cleaner air.” Said Mr. Sajed Jassim Mohammed Sulaiman, Vice Chairman & Managing Director, Digital Innovations. Blueair also revealed its free Blueair Friend App for Android and iOS, which monitors the in- and outdoor air quality and enables users to remotely control their air purifier.Blueair’s latest range consists of the below models:ClassicAwarded “Best-in-test” for highest capacity and performance, the Classic range is for the health conscious, technology savvy consumer who does not want to compromise on design. Products are connected and can be voice-controlled by Amazon’s Alexa or remotely, by the free Blueair Friend app.Sense+Internationally-acclaimed Swedish designers Claesson Koivisto Rune are behind the award-winning Blueair Sense+ family. With an eye-catching color palette, the Sense+ is perfect for the design conscious. Sense+ is Wi-Fi connected and can be remotely controlled by the free Blueair Friend app, or by Amazon’s Alexa.Pro Blueair’s Pro range provides professional air purification for homes and offices as well as public spaces such as hotels, cafés, gyms, kindergarten, nurseries, polyclinics and hospitals.Blueair air purifiers comes with a 1 year warranty. Blueair range of advance air purifiers are available across all Jumbo Electronics showrooms, Spark Lifestyle Electronics and leading hypermarkets and dealers.About BlueairBlueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands. Digital InnovationsDigital Innovations is one of the leading electronics & appliance trading companies in Qatar and part of the Jumbo Group. With a sense of purpose to the people of Qatar, Digital Innovations has been at the forefront in launching globally acclaimed brands that deliver a quality product experience in terms of aesthetics as well as functionality. It has previously also launched Forbes, OnePlus, Onida, Videocon, Morphy Richards etc. to name a few. Its retail electronics chain, Spark Lifestyle Electronics, has been at the helm in the premium electronics retail space since launch.Media ContactDigital InnovationsLeon LopezTel: +974 50458310Email: leonlopez@ ................
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