Standard Chartered Success Story - PayKey

[Pages:14]Standard Chartered Success Story

July 2019

Shifting into truly digital banking

Standard Chartered is a global banking group, serving 1.6 Billion customers in 60 countries. In South Korea, it's positioned as an innovative brand, in a region known for early adaption of new mobile technologies. In 2014 it launched its "Mobility Platform", as part of its strategy to shift all consumer banking services in South Korea to mobile devices.

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We are the only bank in Korea with a complete infrastructure enabling all banking to be done through tablets. Even loan decisions on credit or mortgages can be completed in half an hour... The rule of thumb in sales is simple: If customers don't knock on the doors of your shops, you should knock on doors of their homes. And there is another way you can be at a place where folks flock

Park Jong-bok CEO, Standard Chartered Bank Korea The Korea Times, Oct. 16, 2016

Success story / PayKey & Standard Chartered 3

Keyboard banking: the natural next step in the digital evolution

With that digital mindset, and a commitment to make banking services fully accessible whenever and wherever customers are, Standard Chartered partnered with PayKey and in January 2018 launched its own social banking solution.

Capitalizing on heavy usage of social messaging, particularly by young adults, the Standard Chartered banking key was integrated in the customers' smartphone keyboard - right in front of their eyes.

From that moment on, users had a seamless and intuitive access to Standard Chartered's banking services from within ANY messaging app.

Good Morning, Alex

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Banking made quick, seamless and contextual

While many banks offer a consumer app, using it disrupts the natural flow of social conversations, forcing users to leave the messaging app. With PayKey's Social Banking Solution, Standard Chartered customers can pass funds to their contacts instantly, as a seamless part of the the social conversation. An additional embedded feature is checking account history. Having the Standard Chartered's key always visible and top of mind encourages usage of instant P2P payments, and contributes to the brand's perception as a truly digital and innovative bank.

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P2P flow: paying without leaving the messaging app

1. Menu

2. Choose contact

3. Enter amount

4. Authenticate

5. Confirm

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How did we make it happen?

PayKey's unique keyboard is seamlessly integrated within the service provider mobile app, transforming the smartphone keyboard into a new channel for services, information and communication, enabling P2P payments, balance checks, top-ups, and more. The best part: users can do all that instantly from any application ? including all popular messaging apps ? without having to switch between apps.

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Driving keyboard adoption with a full-blown campaign

Realizing that creating awareness to the new keyboard is critical for usage, Standard Chartered launched a marketing and PR campaign on the new service:

Digital advertising

Media coverage

Social media posts

Click here for video The campaign also included a launch event (offering free emojis for users), in-app promotions and a dedicated landing page

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