Hill International Business 13e - Mt. San Antonio College

Chapter 4

Differences in Culture

Generalizations ...

The Worst World Cooks are English Mechanics are French Police are German Lovers are Swiss All organized by the

Italians

The Best World Cooks are French Mechanics are German Police are English Lovers are Italian All organized by the

Swiss

Culture is Important !

Cross-cultural literacy ?

An understanding of how cultural differences across and within nations can affect the way in which business is practiced

? Important for business success ? Affects our:

? Assumptions ? Expectations

Culture as an iceberg

Communication Nuances

Language is important! Any differences in meaning?

"What are you doing?"

"What are you doing?" "What are you doing?" "What are you doing?"

And my favorite ... "We've been married for 40 years"

Vs. "We've been married for 40 years"

What is Culture?

"How we do things around here"

The more we understand this, the more our relationships will improve

Customer Culture

Type of Customer may vary (what's appropriate for each type?)

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