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This is the tag line for the film put in a small white font across the top. I think that they did this to make it ironic, as it is a statement with pleasant connotations that is placed above a samurai sword (which suggests death). This also suggests that the narrative contains a wedding with murder or violence.

The image of a hand with lace around the wrist suggests that the protagonist of the film is a woman- and possibly a bride. This implies that the audience is both men and women as it contains action (which is usually associated with men) but with a female protagonist (which normally attracts women).

The text in a thin black font tells us that Quentin Tarantino is the director, and it suggests that he has had a successful track record by saying that it is his “fourth film”. Also, it associates this film with his others, (of which are mainly gory action-thrillers) implying that this one is similar.

This small text shows that the studio for the film is Miramax.

There is Japanese writing down the front centre of the poster, leading to further connotations of the theme of samurai swords and martial arts. Therefore it suggests that the genre is action-thriller.

The image of the sword that is the focus of the poster (by being placed in the centre reaching from top to bottom), suggests that murder and fighting is the drive of the narrative in the film- highlighting the action-thriller genre. Also, as it is a female hand gripped around the sword, it implies that she is the character who does the killing.

This is the title of the film, which although it is in a small font, it is in red, which makes it stand out against the white and yellow. The red colour further emphasizes the murder theme of the film. The title ‘Kill Bill’ alone suggests murder, and that the main character whose hand is around the sword, wants to kill the character called Bill. The white soft, material contrasts against the steel samurai sword, which adds a suggestion of irony to the narrative.

The main colours of the poster are yellow, black, white and red. The white highlights the wedding/bride part of the narrative, while the red emphasizes death and murder- the thriller side of the genre. The black and yellow colours together are quite harsh and sharp, and have hazardous connotations, implying the action-crime part of the genre.

The portrait layout of the poster heavily emphasizes the samurai sword, as it is in the centre in the forefront of the poster, with the hand wrapped around it and the handkerchief behind, and then the Japanese writing in the background.

This shows the release date of the film ‘Fall 2003’ in a small italic font.

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