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[Graphic: 7 Tips for Researching Companies]Music(Ross Herosian Manager of Sirius XM’s College Programs)Almost every company in the world, no matter how big or small they are now, has a website.[Graphic: TIP #1 Visit Company Websites][Graphic:Melvin Chase Jr. Director of Public AffairsWTOP-TV]One of the best ways to research a potential employer is to visit the company’s website, to find out exactly what the product is, familiarize yourself with how the company is structured delve into what the staff is like, and get a feel for the corporate culture. [Graphic:Ross Herosian Manager of Sirius XM’s College Programs]When someone comes in for an interview and they haven’t researched our company, that says to me they aren’t taking that extra simple step of showing the initiative, of showing the interest, and even showing the passion that they would have in our company. [Graphic:TIP #2 Dive Beneath the Homepage(annual reports, company blogs, etc.) ][Graphic:Michael Drueen Dir. Of Human ResourcesAmerican Enterprise Institute]We are a research based institution, and if the employee or the candidate ... they just give us a one-line quote from our missions statement we know they haven’t done enough depth of research that’s a big no-no. That’s an epic fail, as the term would be. [Graphic:TIP #3 Use Social Media](Melvin) Another great way in researching a company is to check if they have if they’re connected to Facebook, LinkedIn, Twitter You can find out pretty much just what their strategies are, who they’re trying to reach out for, I know a lot of companies use it as a way to recruit new staffers[Graphic:TIP #4 Use Free Databases(Ex: Glassdoor, Vault, etc.)] (Ross)You have Glass Door, you have . All of these are services that provide sometimes a little bit more intimate or inside look into the companies. Sometimes it’s from the employees themselves, sometimes it’s from other interns [Graphic:TIP #5 Network at Career Fairs(Ross)Career Fairs are such an opportunity for students to go and learn about a lot of different companies, a lot of different industries in a short time, you know an hour, two hours, walk around. You can get a lot of business cards, you can exchange a lot of information, and you can also be turned onto companies in areas you may not even had known existed .[Graphic:TIP #6 Use Career Center Resources(Alumni Directories & Professional Associations)][Graphic:Adam RupeMgr., Regional RecruitmentTeach For America]I think a great way to research a company and learn more about the people who are working there is to reach out to your career center, or your alumni office. [Graphic:Adam RoenfeldtStudent]I was pleasantly surprised with how many resources and tools were available to me(Adam Rupe)You can use their alumni directory, or alumni career program that they have. They have been working very hard to connect current employers to undergrads, so reach out to them and see if they know people that are working there and they can make the connection, and these are alumni of your university who are eager to tell you about what it’s actually like to work at a company. [Graphic:TIP #7 Work YOUR Connections] Adam RupeMgr., Regional RecruitmentTeach For America Finding a job is all about the connections and networking you have, every job I’ve ever found has come through my friends, or has come through my professional network. [Graphic:Why Is Research So Important?](Ross)It’s an absolutely essential piece of any interview. the first question usually out of the box is “Why do you want to work here, or What do you know about our company?” And if you can’t answer that question, that’s going to leave a bitter taste in the interviewer’s mouth(Adam Rupe)When you’re looking to find a job at a new company, it’s very important to understand the company’s culture and really what the company is up to currently, but it’s really understanding what the company or firm is all about that will help you stand out in the interview and application process. ................
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