Tipping Point by Malcolm Gladwell



Choose Title to read and have read by Feb. 9th, 2012. Let me know what you are reading when we get back to class from exams.

Tipping Point by Malcolm Gladwell

Publisher Comments:

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message — that one imaginative person applying a well-placed lever can move the world.

The World Without Us by Alan Weisman

From Publishers Weekly

Starred Review. If a virulent virus—or even the Rapture—depopulated Earth overnight, how long before all trace of humankind vanished? That's the provocative, and occasionally puckish, question posed by Weisman (An Echo in My Blood) in this imaginative hybrid of solid science reporting and morbid speculation. Days after our disappearance, pumps keeping Manhattan's subways dry would fail, tunnels would flood, soil under streets would sluice away and the foundations of towering skyscrapers built to last for centuries would start to crumble. At the other end of the chronological spectrum, anything made of bronze might survive in recognizable form for millions of years—along with one billion pounds of degraded but almost indestructible plastics manufactured since the mid-20th century. Meanwhile, land freed from mankind's environmentally poisonous footprint would quickly reconstitute itself, as in Chernobyl, where animal life has returned after 1986's deadly radiation leak, and in the demilitarized zone between North and South Korea, a refuge since 1953 for the almost-extinct goral mountain goat and Amur leopard. From a patch of primeval forest in Poland to monumental underground villages in Turkey, Weisman's enthralling tour of the world of tomorrow explores what little will remain of ancient times while anticipating, often poetically, what a planet without us would be like.

The Homework Myth by Alfie Kohn

From Booklist

Kohn has mapped for himself an uphill struggle against widely held beliefs that American children need homework to stay on track for academic success and to compete with better-prepared children in other nations. Kohn outlines the costs of homework: overburdened parents, stressed children, family conflicts, little free time, declining interest in learning. He highlights the debate between parents and teachers as they argue about the relative benefits or detriments of homework, and explores research--from as far back as the 1800s--indicating that homework does not improve learning. Exploring the variety of assignments, from fill-in-the-blank sheets to more creative efforts, Kohn maintains that homework does not improve learning for children, whether in grade school or high school, and laments the trend of giving homework to younger and younger students. He also takes to task the alleged nonacademic benefits of homework, including teaching children time-management and study skills. Whatever their opinions about homework, parents and teachers will find this book an interesting part of the debate. Vanessa Bush

Freakonomics by Steven Levitt and Stephan Dubner

From Publishers Weekly

Starred Review. Forget your image of an economist as a crusty professor worried about fluctuating interest rates: Levitt focuses his attention on more intimate real-world issues, like whether reading to your baby will make her a better student. Recognition by fellow economists as one of the best young minds in his field led to a profile in the New York Times, written by Dubner, and that original article serves as a broad outline for an expanded look at Levitt's search for the hidden incentives behind all sorts of behavior. There isn't really a grand theory of everything here, except perhaps the suggestion that self-styled experts have a vested interest in promoting conventional wisdom even when it's wrong. Instead, Dubner and Levitt deconstruct everything from the organizational structure of drug-dealing gangs to baby-naming patterns. While some chapters might seem frivolous, others touch on more serious issues, including a detailed look at Levitt's controversial linkage between the legalization of abortion and a reduced crime rate two decades later. Underlying all these research subjects is a belief that complex phenomena can be understood if we find the right perspective. Levitt has a knack for making that principle relevant to our daily lives, which could make this book a hit. Malcolm Gladwell blurbs that Levitt "has the most interesting mind in America," an invitation Gladwell's own substantial fan base will find hard to resist. 50-city radio campaign.

The Dumbest Generation by Mark Bauerlein

From Booklist

It’s an irony so commonplace it’s become almost trite: despite the information superhighway, despite a world of knowledge at their fingertips, the younger generation today is less informed, less literate, and more self-absorbed than any that has preceded it. But why? According to the author, an English professor at Emory University, there are plenty of reasons. The immediacy and intimacy of social-networking sites have focused young people’s Internet use on themselves and their friends. The material they’re studying in school (such as the Civil War or The Great Gatsby) seems boring because it isn’t happening right this second and isn’t about them. They’re using the Internet not as a learning tool but as a communications tool: instant messaging, e-mail, chat, blogs. And the language of Internet communication, with its peculiar spelling, grammar, and punctuation, actually encourages illiteracy by making it socially acceptable. It wouldn’t be going too far to call this book the Why Johnny Can’t Read for the digital age. Some will disagree vehemently; others will nod sagely, muttering that they knew it all along. --David Pitt --This text refers to the Hardcover edition.

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