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Artur Martins promoted to new global Kia brand and marketing role

Artur Martins appointed Vice President Global Brand & Marketing at Kia Motors Corporation headquarters in Seoul

Has served as Vice President Marketing & Product at Kia Motors Europe since 2014

European replacement for Mr Martins to be announced soon

13 June 2019 – Artur Martins has been promoted to the role of Vice President Global Brand & Marketing for Kia Motors Corporation, effective immediately. Mr Martins will oversee the global development and marketing of the Kia brand as the company prepares to expand its line-up of new products, electrified powertrains and innovative driving and safety technologies.

Mr Martins has made a major contribution to the growth of Kia’s brand power in Europe in recent years, having joined Kia Motors Europe as Vice President Marketing & Product in 2014. Mr Martins oversaw development of Kia’s burgeoning product portfolio, and has helped drive the brand to 10 consecutive years of sales growth in Europe – a performance unrivalled by any other car manufacturer over the same period.

Prior to joining Kia, Mr Martins had already built up almost two decades of experience in the global automotive industry, holding positions with Volkswagen, Toyota and FIAT. His new role will be based at Kia’s global headquarters in Seoul, Korea.

Emilio Herrera, Chief Operating Officer for Kia Motors Europe, comments: “Artur has played an incredibly important role in strengthening the Kia brand over the last five years, raising awareness and enhancing the desirability of our cars for European buyers. We are confident he will have a similarly positive impact on the Kia brand at a global level and we wish him every success in his new role in Korea.”

Kia Motors Europe will announce details of Mr Martins’ replacement soon.

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About Kia Motors Europe

Kia Motors Europe is the European sales, marketing and service arm of the Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 30 markets in Europe.

About Kia Motors Corporation

Kia Motors () is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

Visit the Kia Motors Global Media Center for more information:

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Media Contact:

Pablo Gonzalez-Huerta

PR Communications Assistant Manager

Tel: +49 69 850 928 342 E-mail: pghuerta@kia-

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