ICHF Events
DO’S & DON’T’S OF STAND DESIGNPlan out your space3924300156210Name board: black letters on white background. No additional company logos or signage permitted. Provided by ICHF. 00Name board: black letters on white background. No additional company logos or signage permitted. Provided by ICHF. 491490163830002895600Painted wooden fascia00Painted wooden fascia5082540152400Flooring is wooden00Flooring is wooden15240156845Example of a corner stand, two sides open 00Example of a corner stand, two sides open 2903220692152.7 metre high walls are white painted002.7 metre high walls are white paintedThe line drawing shows you the basic structure of the stand. Plan out the space in advance with room to create displays, store products and entice people in. ? 2. Give your stand the wow factorExhibitors should aim to create a beautiful, festive and luxury looking display to fit with the Country Homes & Interiors brand (see the33705805105400Walls are white painted wood 00Walls are white painted wood moodboard at the end of this document). We encourage our exhibitors to be imaginative, original and creative with their displays to create the best33705805105400Walls are white painted wood 00Walls are white painted wood possible platform to promote and sell their products. Think of your stand as your shop window.?3. Make the walls and floors look attractiveThe walls of the shell scheme will be wooden and painted plain white and can be used to display any of the following: Fabric covering, panels, company name or logo, large printed or framed images, wall stickers or boards, mirrors or frames, hooks to display items. The floor is brown wood for functionality but you may want to think about carpeting or well-secured rugs.?4. Make your displays excitingFurniture, rails and storage can all be used to create a unique and high-end look.Use wooden rails as opposed to chrome.House your products in cabinets, counters, dressers, display units as opposed to a trestle table with a cloth covering.Be imaginative with ladders, crates, trays, tubs and baskets.Keep excess stock out of sight and stored neatly.To order lighting or electrics – please see order sheet.?5. Go the extra mile with finishing touchesIt’s Christmas and visitors are here to shop! Finishing touches can make a stand look even more enticing. Make an effort with mirrors, flowers/plants, rugs, fairy lights, garlands, Christmas decorations.?What not to do…No chrome railsNo over cluttered stands No ‘S’ hooksNo bare trestle tables on displayNo handwritten signsNo sale signsNo boxes of stock on show?Use this moodboard for inspirationThis is the moodboard the style team at Country Homes & Interiors is using to create the overall look and feel of the show. We hope you’ll feel inspired to recreate it on your stand in your own unique way.? 0292100041071801896745002811780298450042214802984500 281178014922500Real trees & foliage ? Berry red ? Forest green? Slate grey ? Rustic wood ................
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