1 Sailor. 1 Boat. 1 Year. 3 Elite Offshore Races
1 Sailor. 1 Boat. 1 Year.
3 Elite O?shore Races
A COMPELLING PLATFORM
The GryphonSolo2 Campaign o?ers partners the opportunity to:
? Present a brand to an a?uent, active, environmentally sensitive
international demographic
? Use the races, sponsor villages, venues and global media exposure to
increase brand awareness
? Associate with global adventure and danger on the high seas
? Provide clients and employees an entertainment experience second to
none
Boston
?Globe
?
THE SAILOR
ONE OF THE MOST ACCOMPLISHED SHORT-HANDED AMERICAN SAILORS
First in some of the world's biggest short-handed o?shore races, Joe is not
a stranger to success:
Past Campaign Results:
2012 ¨C 3rd Place: Atlantic Cup
2nd Place: Newport-Bermuda Race
2007 ¨C 1st Place: Bermuda 1-2
2006 ¨C 1st Place: Newport-Bermuda Race
2005 ¨C 1st Place: Transat Jacques Vabre ¨C double handed
? 4,700 miles, LeHavre, France to Salvadore, Brazil, 17 days
2004 ¨C 2nd Place: Transat ¨C single-handed
? 3,500 miles, Plymouth, England to Boston, MA, 16 days
¡°It really is crazy, being in the middle of the ocean¡ Alone. Not many people are able
to experience that firsthand, so I bring it - the weather, the waves, the story - to them.¡±
THE BOAT
A huge, floating billboard with close to a
1,000 square feet of brandable space
2014 CAMPAIGN: THE ATLANTIC CUP - MAY
The Atlantic Cup - America¡¯s Sailing Race
? 3 U.S. cities: Charleston, New York City, Newport
? The only Carbon Neutral sailing race
? May 9-25th
Opportunity for Exposure
?
?
?
Dedicated U.S. sailing audience
28+ Million impressions from print, radio, online
& social media
Engaging more of its fans than any other major
o?shore sailing race
Atlantic Cup Events:
?
? Charleston: Race Kick O? Evening, May 8th
? New York City: Water Week, May 14-17th; Living on the Edge 2.0, May 15th, Pro-Am May 16th
? Newport: Bay Weekend, May 24-25th
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