Tennessee



Marketing Management6841698436245How to use this document as a marketing material: Update header/footer with information. Share with parents, students, administratorsIDEAS to include: Add district/school CTE logoAdd a second page to highlight course enrollment, CTSO achievements, and/or WBL opportunities. Be sure to delete this box before printing/sharing!00How to use this document as a marketing material: Update header/footer with information. Share with parents, students, administratorsIDEAS to include: Add district/school CTE logoAdd a second page to highlight course enrollment, CTSO achievements, and/or WBL opportunities. Be sure to delete this box before printing/sharing!432946185552000Marketing, Distribution & Logistics37934111973225OCCUPATION PROFILECareers in marketing management integrate skills in marketing development and strategy, data analysis, campaign design, pricing strategies, and consumer analysis. The top marketing occupations interconnect—for example, marketing managers, including public relations and fundraising managers, rely on market and consumer data from marketing research analysts to help them identify target markets, plan advertising campaigns, and oversee product development. Advertising sales agents then use this information to locate customers, develop promotions, and sell products.00OCCUPATION PROFILECareers in marketing management integrate skills in marketing development and strategy, data analysis, campaign design, pricing strategies, and consumer analysis. The top marketing occupations interconnect—for example, marketing managers, including public relations and fundraising managers, rely on market and consumer data from marketing research analysts to help them identify target markets, plan advertising campaigns, and oversee product development. Advertising sales agents then use this information to locate customers, develop promotions, and sell products.left1898353 00 556260182880JOB OUTLOOKAdvances in marketing, particularly digital marketing, continue to create a need for marketing professionals, with the overall employment of advertising, promotion, and marketing managers projected to grow 6% by 2029, according to the Bureau of Labor and Statistics. In Tennessee, the job outlook is even more favorable through 2028, particularly for Marketing Analysts/Specialists and Public Relations and Fundraising Managers, with projected job growth of 24% and 15% respectively.00JOB OUTLOOKAdvances in marketing, particularly digital marketing, continue to create a need for marketing professionals, with the overall employment of advertising, promotion, and marketing managers projected to grow 6% by 2029, according to the Bureau of Labor and Statistics. In Tennessee, the job outlook is even more favorable through 2028, particularly for Marketing Analysts/Specialists and Public Relations and Fundraising Managers, with projected job growth of 24% and 15% respectively.-571501569022018 ESTIMATED EMPLOYMENT7,216Market Research Analysts/SpecialistsMedian Salary: $55,410Marketing ManagersMedian Salary: $105,460Sales ManagersMedian Salary: $103,620Public Relations SpecialistsMedian Salary: $60,030Advertising Sales AgentsMedian Salary: $46,5102018 ESTIMATED EMPLOYMENT4,114TOTAL EMPLOYMENT CHANGE5272018 ESTIMATED EMPLOYMENT2,2692018 ESTIMATED EMPLOYMENT2,1192018 ESTIMATED EMPLOYMENT9,5504,1142028 PROJECTED EMPLOYMENT4,641TOTAL EMPLOYMENT CHANGE7332028 PROJECTED EMPLOYMENT7,949TOTAL EMPLOYMENT CHANGE2772028 PROJECTED EMPLOYMENT2,546TOTAL EMPLOYMENT CHANGE1132028 PROJECTED EMPLOYMENT2,232TOTAL EMPLOYMENT CHANGE2,3292028 PROJECTED EMPLOYMENT11,879002018 ESTIMATED EMPLOYMENT7,216Market Research Analysts/SpecialistsMedian Salary: $55,410Marketing ManagersMedian Salary: $105,460Sales ManagersMedian Salary: $103,620Public Relations SpecialistsMedian Salary: $60,030Advertising Sales AgentsMedian Salary: $46,5102018 ESTIMATED EMPLOYMENT4,114TOTAL EMPLOYMENT CHANGE5272018 ESTIMATED EMPLOYMENT2,2692018 ESTIMATED EMPLOYMENT2,1192018 ESTIMATED EMPLOYMENT9,5504,1142028 PROJECTED EMPLOYMENT4,641TOTAL EMPLOYMENT CHANGE7332028 PROJECTED EMPLOYMENT7,949TOTAL EMPLOYMENT CHANGE2772028 PROJECTED EMPLOYMENT2,546TOTAL EMPLOYMENT CHANGE1132028 PROJECTED EMPLOYMENT2,232TOTAL EMPLOYMENT CHANGE2,3292028 PROJECTED EMPLOYMENT11,879PROGRAM OF STUDY PROFILE The Marketing Management program of study prepares students to use marketing strategies, analytics, campaigns, and consumer trends to develop and implement marketing policies and programs for organizations and brands. Courses focus on concepts in business, the marketing mix, market research, product development, social media, advertising and promotional concepts, and branding.-26835713710500STUDENT ENROLLMENT ANALYSISIntroduction to Business & MarketingMarketing and Management I: PrinciplesMarketing and Management II: Advanced StrategiesAdvertising and Public Relations2017-1810,5016,5082,3386752018-199,4206,2502,2647772019-2010,4966,0791,836551Career Pathwayleft24765Early & Middle Grade OpportunitiesKeyboardingCareer Exploration Computer Applications00Early & Middle Grade OpportunitiesKeyboardingCareer Exploration Computer Applications119062524765Secondary Grade OpportunitiesIntroduction to Business & MarketingMarketing and Management I: PrinciplesMarketing and Management II: Advanced StrategiesSocial Media & Analytics Advertising and Public RelationsRetail OperationsEvent Planning & ManagementCTSOWork-based Learning00Secondary Grade OpportunitiesIntroduction to Business & MarketingMarketing and Management I: PrinciplesMarketing and Management II: Advanced StrategiesSocial Media & Analytics Advertising and Public RelationsRetail OperationsEvent Planning & ManagementCTSOWork-based Learning572452515239Career OpportunitiesMarket Research Analysts/SpecialistsMarketing ManagersSales ManagersPublic Relations SpecialistsAdvertising Sales Agents00Career OpportunitiesMarket Research Analysts/SpecialistsMarketing ManagersSales ManagersPublic Relations SpecialistsAdvertising Sales Agents381000015239Postsecondary OpportunitiesCertificate: Customer Service CertificateRetail Management Certificate Retail Professional Certificate Associates Degree: A.A. Marketing A.S. MarketingBachelor’s degree: B.B.A. Marketing B.S. Marketing B.B.A. Marketing Management00Postsecondary OpportunitiesCertificate: Customer Service CertificateRetail Management Certificate Retail Professional Certificate Associates Degree: A.A. Marketing A.S. MarketingBachelor’s degree: B.B.A. Marketing B.S. Marketing B.B.A. Marketing Management ................
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