MARKETING



MARKETING

General Information:

Marketing is a discipline involved with identifying, anticipating, and then satisfying customer demand.

Often associated with sales, it is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Career Possibilities:

Advertising Analyst

Brand manager

Customer Relations Manager

Direct Marketing Manager

E-commerce Analyst

Marketing Analyst

Market Research Analyst

Marketing Manager

Merchandising Manager

Product Manager

Public Opinion Specialist

Public Relations Specialist

Research/Development Director

Retail Store Manager

Sales Manager

Sales Representative

Sports Promotion Director

Statistics:

Annual median salary for marketing managers (2006): $91,560

Entry-level median annual salary for marketing majors (2005): $33,873

Starting salaries for marketing majors graduating in 2007 averaged $40,161.

Marketing Managers held 167,000 jobs in 2006.

Annual median salary for advertising and promotions managers (2006): $98,720

UCCS Clubs:

Business Students for Excellence

Delta Sigma Pi (International Business Fraternity)

For more information:



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