WHY DO I NEED TO KNOW MY AUDIENCE?



KNOW YOUR AUDIENCE GUIDE853439214785WHY DO I NEED TO KNOW MY AUDIENCE?If you present yourself as an ‘apple’ to an employer who is looking for an ‘orange’,your chances of getting overlooked are high. Why? Because the employer, who was looking for ‘orange’ skills, only knew about your ‘apple’ skills. In addition, it indicates a lack of commitment or genuine interest to potential employers when you have not invested sufficient time and thought into their company. On the other hand, if you know enough about your audience to demonstratehow you can meet their specific needs, your chances of getting interviewed and hired can increase significantly.In the Career Center, we can help you tailor your application materials to show your audience how your skills and abilities can fit into their specific culture and help them achieve their goals. By doing this, you will be able to present yourself in a more compelling and powerful way.Instructions: Please use the resources and example on pages 1 and 2 of this document to complete page 3. Draw upon this new-found information when compiling your application materials and bring this completed guide to your résumé review, cover letter review, and mock interview appointment(s).HOW DO I RESEARCH MY AUDIENCE?Leverage tools like LinkedIn, Glassdoor, Handshake, BYUI Connect, Portfolium, Degreed, etc. to learn more about and connect with companies, recruiters, and other professionals that are of interest to you. You can also use these tools to find out more about the career paths and professional work/projects of other college students/alumni and the companies they work for.For more in-depth research, utilize BYU-Idaho library and public research databases to obtain information on specific industries, careers, and companies. BYU-Idaho Business Research Guide*LexisNexis*Business Source Premier*Occupational Outlook *OnetOnlineForbes*PrivCo*Mint Global*Global Road Warrior*Uniworld*IBIS World*Mergent IntellectVault Campus EditionMergent OnlinePlease note: You must be a BYU-Idaho student or employee to access the resources above that have an asterisk(*). For more information or assistance utilizing these research tools, beyond the help given via online database tutorials, contact the business and communication librarian.Conduct job shadows and informational interviews with professionals who work in positions or with companies that interest you.Note: This is typically inappropriate when the job you are seeking is posted and you plan to apply for it. Always be sensitive to company culture, boundaries, and hiring policies.Attend campus-wide, college-level, major, or society-specific career events to practice networking with employers and gain additional exposure to internship, job, and career options.Join professional organizations and/or attend national conferences related to your chosen field.BYU-Idaho Career Preparation | byui.edu/careerprep | cpmentors@byui.edu | 208. 496.9823 | MC 129A‘KNOW YOUR AUDIENCE’ GUIDE SAMPLEThe purpose of this guide is to help you tailor your application materials to each specific position/audience you apply to, so you can rise to the top of the applicant pool while also assessing what companies and positions could be a good fit for you.STUDENT NAME: Kim PossibleMAJOR/FIELD OF STUDY: ManagementWHO IS YOUR AUDIENCE? WHAT DOES YOUR AUDIENCE NEED/WANT?COMPANY NAME:REQUIRED/PREFERRED QUALIFICATIONSOperations recruits highly motivated individuals who can help the firm and its clients facilitate business. Professionals in Operations come from various academic and professional backgrounds and display the followingpersonal qualities and attributes:Commitment to excellenceCommunication and interpersonal skillsIntellectual curiosity, passion and self-motivationStrong sense of teamwork and leadershipSense of risk managementDesign, creativity and problem-solving skillsIntegrity, ethical standards and sound judgmentGoldman SachsPOSITION SOUGHT:Summer Analyst InternLOCATION:Salt Lake City, UTSALARY: $40-45,000, DOEJOB DESCRIPTION: Operations is at the core of Goldman Sachs. For every trade agreed, every new product launched or market entered, every transaction completed, it is Operations that enables business to flow. Operations partners with all areas of the firm to deliverbanking, sales and trading, and asset management capabilities to all our clients. We work to protect the accuracy and efficiency at every stepof the trade. For example, if a company wants to buy a block of stock, Operations first ensures that the stock and payment are ready to betraded. Next, we make sure that the trade is settled properly and on time. And finally, Operations confirms that each trade is reportedaccurately to the buyer, the seller, the firm and the regulators. Along the way, Operations looks for anything that could expose our clients orthe firm to financial loss, penalty or other risks. Operations does this for every transaction all around the world. Operations also aids in thedesign of the technology, the information flows and the processes that make it all work. We constantly monitor these systems and reengineerthem to keep everything running as efficiently as possible. The Operations division is split into four main functional areas: Capital MarketsOperations, Data Science & Engineering, Financial Analytics & Reporting and Operations Design.Capital Market Operations?acts as the front-line of the division to enable all of the firm’s businesses and supports the life cycle of a trade by partnering with clients and other divisions to mitigate risk and provide excellent client service.Data Science & Engineering?professionals develop cutting edge analytical tools and engineer solutions to address operational challenges.Operations Design?professionals plan and execute change programs and create new financial operations capabilities to drive efficiency, improve client service levels, and reduce our operational risk.Professionals in Financial Analytics & Reporting?create financial models and manage the division’s metrics to enable informed business decisions and improve the economics of our PANY MISSION STATEMENT:The Goldman Sachs Group, Inc. is a leading global financial services firm providing investment banking, securities and investment management services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major financial centers around the PANY VALUES:We are committed to a distinctive culture and set of core values. These values are reflected in our Business Principles, which emphasize placing our clients' interests first, integrity, commitment to excellence and innovation, and teamwork. Goldman Sachs is managed by its principal owners.FIELD/ORGANIZATION’S CURRENT CHALLENGES, SUCCESSES, CULTURE, GOALS, & OTHER IMPORTANT INFO?Strengths: Wide geographic presence; operating performance; increasing deposit base leading to funding stabilityWeaknesses: Decline non-interest revenue and net-interest incomeOpportunity: Positive outlook of global investing banking & brokerage market; increasing demand for Wealth Management in US; positive prospects for assess management industryThreat: Regulatory and legislative changes in US; intense competition likely to keep margins under pressure; lower interest rates environmentThe purpose of this guide is to help you tailor your application materials to each specific position you apply for, so you can rise to the top of the applicant pool while also assessing what companies and positions could be a good fit for 5 SKILLS/ATTRIBUTES NEEDED FOR POSITIONAbility to learn quickly, thrive, and lead in fast-pace environmentIntellectual curiosity, passion, and self-motivationCreative problem-solver who is in tune with details/nuancesSense of risk managementCritical thinker with sound judgment ‘KNOW YOUR AUDIENCE’ GUIDEThe purpose of this guide is to help you tailor your application materials to each specific position/audience you apply to, so you can rise to the top of the applicant pool while also assessing what companies and positions could be a good fit for you.STUDENT NAME:MAJOR/FIELD OF STUDY:WHO IS YOUR AUDIENCE?WHAT DOES YOUR AUDIENCE NEED/WANT?COMPANY NAME: POSITION SOUGHT: LOCATION:ARE YOU ACTUALLY APPLYING FOR THIS POSITION: Y / NREQUIRED/PREFERRED QUALIFICATIONS:Ex: Education, Certification, specific software competencies, soft skills, etc.SALARY *:*helpful for practice interviewsJOB DESCRIPTION:COMPANY MISSION STATEMENT:COMPANY VALUES:FIELD/ORGANIZATION’S CURRENT CHALLENGES, SUCCESSES, CULTURE, GOALS, & OTHER IMPORTANT INFO?TOP 5 SKILLS/ATTRIBUTES NEEDED FOR POSITIONEx: Organizational Skills, self-starter, excellent communication skills, specific technical competencies, etc.BYU-Idaho Career Preparation | byui.edu/careerprep | cpmentors@byui.edu | 208. 496.9823 | MC 129A ................
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