MOST USED ACXIOM DATA BY INDUSTRY VERTICAL

MOST USED ACXIOM DATA

BY INDUSTRY VERTICAL

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ACXIOM POWERS

PRECISION MARKETING

Acxiom Data has the largest depth and breadth of demographic segmentation and predictive

data, identifying over 260 million US consumer portraits.

? INFOBASE? (IB ELEMENTS) The largest, most accurate and comprehensive collection of U.S.

multi-sourced offline consumer data available. 1,500+ Attributes.

? AUDIENCE PROPENSITIES (AP MODELS) Suite of 5,000+ integrated, pre-built Models

designed to predict consumer behavior, product and brand affinities. Vertically focused and

developed with industry-specific, syndicated data from the leading data providers. Effective when

immediate availability, cost efficiency and ROI are critical factors.

? SIGNAL DATA Location based device data combined with Acxiom descriptive and predictive

data to provide insight into interests and in-market tendencies based on actual visits to stores and

dealerships.

? PERSONICX? Acxiom Personicx is a consumer segmentation and visualization suite, powered

by Acxiom¡¯s exclusive InfoBase? household data, the recognized gold standard for the industry.

The various Personicx segmentation systems can be applied to customer data for quick, accurate

analysis that is immediately actionable. The systems can also be used for effective audience

creation and targeting, both offline and online. The four Personicx segmentation systems¡ªPrime,

Lifestage, Digital and Financial are linked with consumer knowledge from syndicated studies

provided by GfK MRI to more fully understand who those consumers are across behaviors,

attitudes, interests, likes, dislikes, lifestyles and expenditures.

GETTING STARTED

? Check our Acxiom¡¯s most popular audience data packages:

data-packages/

? Get audience help and suggestions with our DataGuru@

? Say ¡°I want to use Acxiom data¡± on your publisher RFP to get relevant Acxiom Audience data

suggestions for your campaign

? Recommended lead time: 3 weeks

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ALCOHOL

AUTOMOTIVE

MOST USED ELEMENTS IN THIS CATEGORY

MOST USED ELEMENTS IN THIS CATEGORY

9040

IBE7731

11066

AP001754

11098

AP004272

11492

AP004283

11533

AP004270

AP004485

AP004271

AP006140

AP004282

AP004414

AP001935

AP004415

AP001924

AP004556

AP001923

AP004557

AP001951

AP006110

AP001981

AP004495

Current Vehicle

Food¨CWines

In Market Auto Intenders (Signal data)

Shopped for Wines/Champagnes by Internet

In Market Auto Intenders Used Cars (Signal data)

Drinks or Serves Any Budweiser

Auto Body Shops (Signal data)

Drinks or Serves Any Heineken

Car Rental at Airport (Signal data)

Drinks or Serves Bud Light

In Market for a New Vehicle (Financial)

Drinks or Serves Budweiser

In Market for a Used Vehicle (Financial)

Drinks or Serves Heineken Light

In Market for a New Luxury Vehicle (Financial)

Seagram¡¯s Gin

In Market for a New Regular Vehicle (Financial)

Purchase Any Whiskey

In Market for a New Japanese Luxury Vehicle (Financial)

Purchase Any Wines (Financial)

In Market for a New Japanese Regular Vehicle (Financial)

Bacardi Light/Regular/Superior

Regular to Luxury Move up (Financial)

Seagram¡¯s Vodka (Financial)

Affinity for a New Acura (Financial)

AP004509

Affinity for a New Honda (Financial)

Contact

DataGuru@

additional

suggestions.

Contact

DataGuru@

for for

additional

suggestions.

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ALCOHOL

DEMOGRAPHICS

MOST USED ELEMENTS IN THIS CATEGORY

MOST USED ELEMENTS IN THIS CATEGORY

IBE8626

Age

IBE8688

Gender

IBE8637

Occupation

IBE9514

Education

IBE7609

Marital Status

IBE7601

Children¡¯s Age Ranges

IBE7622

Presence of Children

IBE8531

Political Party¨CInput Individual

IBE7473

Entering Adulthood

IBE7469

New Parent

IBE2351

Single Parent

IBE7470

Child Near High School Graduation in HH

IBE3103

Hispanic Language Preference

IBE3101

Race Code (Low Detail) (not available on all platforms)

IBE3102

Country of Origin (High Detail) (not available on all platforms)

Contact

DataGuru@

additional

suggestions.

Contact

DataGuru@

for for

additional

suggestions.

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ALCOHOL

DINING

MOST USED ELEMENTS IN THIS CATEGORY

MOST USED ELEMENTS IN THIS CATEGORY

11226

Applebee¡¯s Enthusiasts (Signal data)

11311

Starbucks (Signal data)

11233

AP001904

AP004138

AP004156

AP004149

AP004159

AP001902

AP004153

AP004142

AP004155

AP004145

AP004147

AP004137

AP004140

Chilis Enthusiasts (Signal data)

Likely to Dine at Wendy¡¯s

Likely to Dine at Panera Bread Company

Likely to Dine at Taco Bell

Likely to Dine at Olive Garden

Likely to Dine at KFC

Likely to Dine at Chipotle Mexican Grill

Likely to Dine at Quiznos

Likely to Dine at Subway

Likely to Dine at TGI Fridays

Likely to Dine at Chili¡¯s Grill & Bar

Likely to Dine at Papa Johns

Likely to Dine at Applebee¡¯s

Likely to Dine at Dairy Queen

Contact

DataGuru@

additional

suggestions.

Contact

DataGuru@

for for

additional

suggestions.

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