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|Mary Teresa Conran (mconran@temple.edu) |
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|Associate Professor Practice Track, FSBM: Marketing & Supply Chain Mgmt. |
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|Overview |
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|Mary Conran is currently the Chief Academic Officer at Temple University’s Campus in Rome. She is an Associate Professor in the Department of |
|Marketing at the Fox School of Business responsible for development and presentation of introductory, intermediate and advanced undergraduate |
|and graduate level marketing courses. |
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|In addition to teaching a variety of upper division Marketing courses (Marketing Research, Consumer & Buyer Behavior, Direct Marketing, Value |
|Delivery Networks, Global Marketing, and Marketing Strategy), she also delivers content for the school’s Professional MBA, OMBA, and MS |
|programs. |
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|She has taught at Temple University’s Rome Campus during Summer 2005, 2011, and 2014, at Temple's Summer Oviedo, Spain Program in 2015, and has|
|lead students on study abroad sessions to Ghana, India and Vietnam. She was a visiting professor at Quinn School of Business (UCDublin) in |
|Spring of 2015). |
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|Prior to her Full-time appointment at The Fox School of Business in 2001, Mary held high level positions (with direct P & L responsibility |
|including President, CEO, CFO/Treasurer) with several small firms (Annual sales ranging from $1M to $20M). She specialized in working with |
|businesses seeking strategic and operational reorganization; industries included manufacturing, service, and wholesale organizations. |
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|She received her Masters’ of Business Administration in International Business and Marketing from Temple University in May 1981. She earned her|
|Bachelor of Science Degree in Business Administration/Marketing from Temple University in August 1979. |
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|Chief Academic Officer Job Responsibilities: |
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|Serve as TUR’s Chief Academic Officer, field questions and concerns from faculty, as well as develop and implement new ideas for courses and |
|teaching at TUR. |
|Coordinate with Main Campus department and programs on course design, changes, assessment, alignment. Serve as TUR’s primary academic liaison |
|with Main Campus faculty and departments. |
|Serve as TUR point-person for student academic issues, collaborate closely with the |
|Student Life Coordinator as needed; includes acting as the student Grievance liaison. |
|Serve as TUR grading Liaison and set all academic calendars and Parts of Term. |
|Coordinate with the Registrar, Office of Budget and Fiscal Planning on Course and Program Fees, the TU Honors Program, and the VP of UG |
|Programs. |
|Advise the Dean regarding faculty issues regarding contracts, performance, Title IX issues or other issues related to faculty. |
|Coordinate appointment specifics with the Accountant-Commercialist. Communicate terms and conditions to faculty, including standards of pay for|
|excursions, cultural labs, lab monitoring, etc. |
|Oversee TUR library and manage its staff members. Work to better integrate the library within the academic programs and with Main Campus |
|libraries. Work with Librarians to assure course materials and canvas sites are available for teaching and learning. |
|Monitor academic programs to assure that TUR courses and programs meet, or exceed, the University’s standards for program quality, teaching |
|excellence, student expectations and needs, core requirements, and accreditation standards. |
|Coordinate with appropriate academic departments and program offices to assure reporting standards and due dates are met. |
|In collaboration with the Dean, develop and oversee the evaluation of teaching, including student evaluations, peer evaluations, and other |
|mechanisms of teaching evaluation. |
|Liaise with TU’s C.A.T. to further develop programs to assist, encourage, and coach faculty to improve their instructional activities. |
|In collaboration with the University’s Institutional Research Center, create and manage a system for assessing and implementing student |
|learning outcomes for all courses as well as for TUR’s general academic program. |
|Coordinate with appropriate academic departments to assure TUR participation in AoL activities and programs (notably with ITAL Dept and Fox |
|Core Courses). |
|Manage the formal system for applying for and distributing TUR Professional Development funds, and TU Presidential Humanities Awards funds (in |
|partnership with TU’s VP for Research); collaborate with the Office of the VP for Research on organizing an annual joint TU-TUR Research |
|conference in Rome. Support faculty seeking and applying for grant support and funding. |
|Manage the process to recruit, evaluate and select TUR Dean’s Visiting Scholar and Artist-in-residence Programs (main campus faculty to TUR, |
|TUR faculty to Main Campus). |
|In collaboration with the Dean, manage the system to recruit and select Main Campus faculty and determine appropriate course assignments for |
|Academic semesters and summer cycles. Assure support from key academic units and with cooperation from EA. |
|Identify, recruit, evaluate and onboard new hires for TUR. |
|Manage the annual process of TUR Post Doc Fellow in Classics Program (recruit in Spring for subsequent Spring semester). Coordinate with |
|Classics department at TU Main campus on posting and recruiting candidates who can bring both expertise and assist in classic student |
|recruitment. |
|Provide advising support (or connect the student to their academic advisor) to students. Assure appropriate documentation detail for advising |
|discussions to comply with university standards. |
|Use Banner and Cognos systems to assure student and instructor records are complete and accurate. |
|Use Terradotta system to track student application process and outcomes. Aggregate data for both operational and strategic response. |
|Develop and manage a two-year rolling academic plan for TUR which reflects enrollment trends and targets. |
|Coordinate with EA on promotion of curricular programs (both on processing of student applications and with Institutional Relations). |
|Assure all Academic Excursions are scheduled to avoid conflict and that all cross listed courses have been approved and are correctly listed. |
|Assure all course descriptions (and resulting syllabi and courses) are accurate. |
|Work with TU Main campus registrar and Institutional Research to assure all program dates are correct and that students |
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|With the Dean, manage the strategic directions of the TUR curriculum and academic programs/offerings |
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|Examine and explore continued interdisciplinary focus at TUR— |
|Create curricular clusters for TUR courses |
|Identify opportunities for cross listing courses |
|Work with Student Life Coordinator on advising students regarding interdisciplinary opportunities |
|Work with the Dean to enhance TUR’s larger focus--create a platform for Main Campus faculty to come to TUR to work on interdisciplinary grants |
|or projects (i.e. TUR as a mini “Bellagio”) () |
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|Promote innovative teaching techniques, by developing a system for sharing pedagogical strategies across disciplines, introducing advances in |
|teaching and curricular improvement, and enhancing and facilitating undergraduate student learning. |
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|Expand and enrich Faculty orientation, training, and faculty meetings with information about teaching and pedagogy. Advance practical |
|application of technology improvements in both the classroom and on-line teaching environments, in partnership with Main Campus departments |
|(Computer Services, CAT, etc.). Work with Main Campus constituencies to identify options for use of technology in teaching, as well as the |
|creation of online learning modules to be embedded in courses at TUR and Main Campus |
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|In concert with the Dean and appropriate university officials, monitor accreditation preparedness and success of all academic programs as well |
|as meeting with visiting accrediting and program review teams, as necessary. |
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|Experience |
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|Academic Appointments |
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|Associate Professor, Fox School of Business, Temple University, Philadelphia |
|2015-present |
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|Assistant Professor, Fox School of Business, Temple University, Philadelphia |
|2001-present |
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|Instructor, Fox School of Business, Temple University, Philadelphia |
|1992-2001 |
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| |Non-Academic Employment |
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| |Chief Academic Officer, Temple University Rome Campus |
| |2018- |
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| |Consultant, St Christopher's School |
| |2006-2007 |
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| |Consultant, Cadillac Corporation and EdVenture Partners |
| |2006 |
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| |Consultant, Prentice Hall |
| |2006 |
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| |Consultant, Subaru North America |
| |2006 |
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| |Consultant, Project Home |
| |2005-2006 |
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| |Consultant, United States Central Intelligence Agency |
| |2005 |
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| |CFO-Operations Manager, Parkway Clinical Laboratory |
| |1996-2001 |
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| |Technology Facilitator, Pulini Foods |
| |1995 |
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| |Treasurer/Corporate Controller/CFO, McClain Seafood |
| |1991-1992 |
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| |President/CEO, Warren Industries |
| |1986-1991 |
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| |Senior Consultant, Mid-Atlantic Trade Adjustment Assistance Center |
| |1984-1986 |
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| |Senior Consultant, The Alexander Proudfoot Company |
| |1982-1983 |
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| |Independent Researcher, Self Employed |
| |1981-1982 |
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|Education |
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|Degrees |
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|Certificate, Teaching in Higher Education, Temple University . |
|Certificate Adult Education/Organizational Development, Temple University, Philadelphia |
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|MBA Marketing/International Business, Temple University, Philadelphia |
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|BBA Marketing, Temple University, Philadelphia |
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| |Certifications |
| |2019 VALUE Institute Certified Scorer - critical thinking 2019 |
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| |Temple University, Philadelphia, HazCom/Right to Know |
| |2013 |
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| |Temple University Research and Graduate Education, eRA IRB Submission Training |
| |2013 |
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| |Temple University, Philadelphia, Making our Campus Safer (Clery Act) |
| |2013 |
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| |Harvard University, Cambridge, The Art and Craft of Discussion Leadership |
| |2010 |
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|Memberships |
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|Dean's Review Committee, Regular member |
|2018 |
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|Provost Appointed Committee for Retired Faculty, Regular member |
|2017-present |
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|Faculty Senate International Programs Committee, Regular member |
|2015-present |
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|Faculty Senate - General Education Executive Committee, Associate member |
|2013-2017 |
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|TU Faculty Senate-SFF COMMITTEE |
|2011-2017 |
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|Faculty Senate-Committee for International Programs |
|2010-present |
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|Philadelphia MRA/Insights Association Board, Associate member |
|2009-present |
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|Undergraduate Program Committee |
|2008-2010 |
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|FOX-STHM Graduation Speaker Selection Committee |
|2008-2018 |
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|Teaching Activity |
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|Recent Course taught |
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|Consumer and Buyer Behavior, course code: MKTG 3596 Multiple Sections |
|2019 |
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|Consumer and Buyer Behavior, course code: MKTG 5101 Multiple Sections |
|2018 |
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|Marketing Strategy, course code: MKTG 4501 Multiple Sections |
|2018 |
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|Value Delivery Networks in Marketing, course code: MKTG 3506 |
|2018 |
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|Independent Study- MS Thesis, course code: 5182 Multiple students-sections |
|2018 |
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|Marketing Strategy, course code: MKTG 4501 Multiple Sections |
|2018 |
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|Short Study Trip Abroad: Doing Business in a Foreign Country, course code: IB 2509 |
|2018 |
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|International Business-Short Term Study Abroad, course code: 2509 |
|2018 |
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|Consumer & Buyer Behavior: Strategic Insights, course code: 5101 |
|2017 |
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|Independent Study, course code: 5282 |
|2017 |
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|Co-op Experience, course code: 3581 |
|2017 |
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|Marketing Strategy- Capstone, course code: 5104 Multiple Sections |
|2017 |
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|MS Thesis, course code: MKTG 5182 and MKTG 5282 Multiples sections |
|2017 |
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|Marketing Strategy, course code: MKTG 4501 Multiple Sections |
|2017 |
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|Value Delivery Networks, course code: 3506 |
|2017 |
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|Marketing Internship/Co-Operative Experience, course code: MKTG 3581 |
|2017 |
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|Consumer and Buyer Behavior, course code: MKTG 5101 |
|2017 |
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|Retailing and Supply Chain Management, course code: MKTG 3506 |
|2017 |
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|Direct Marketing 1, course code: MKTG 5623 and MKTG 5624 |
|2017 |
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|International Marketing, course code: IB 3553 |
|2016 |
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|Value Delivery Networks, course code: MKTG 3506 |
|2016 |
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|Independent Study, course code: MKTG 5282 Multiple Students-Sections |
|2016 |
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|Marketing Strategy, course code: MKTG 4501 Multiple Sections |
|2016 |
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|Independent Study, course code: MKTG 3581 |
|2016 |
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|International Marketing, course code: MKTG 3553 Multiple Sections |
|2016 |
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|Independent Study, course code: MKTG 3582 |
|2016 |
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|Retailing and Supply Chain Management, course code: MKTG 3506 |
|2016 |
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|Consumer and Buyer Behavior, course code: MKTG 5101 |
|2016 |
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|Consumer Behavior 1: Thoughtful Decisions, course code: MKTG 5611 |
|2016 |
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|Direct Marketing 2: Program Design, Deployment and Evaluation, course code: MKTG 5624 |
|2016 |
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|Consumer Behavior 2: Consumers as non-rational decision makers, course code: MKTG 5612 |
|2016 |
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|Direct Marketing 1, course code: MKTG 5623 |
|2016 |
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|Marketing Research, course code: MKTG 3511 |
|2016 |
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|Mentoring and advising |
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|Master’s Thesis Committee |
|2013-2018 |
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|Master’s Thesis Committee Chair |
|2016-2018 |
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|Marketing Internship Advisor |
|2010-2018 |
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|Supervised Research |
|2013-2018 |
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|Directed Individual/Independent Study |
|2013 |
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|Curriculum Coordinator |
|2010 |
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|Fox CITL |
|2008-2014 |
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|Professional Activity |
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|Editorialships |
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|Editorial in McGraw Hill/Marketing Text (Perrault & Cross - Principles Text) |
|2011-present |
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|Editorial in Strategic Brand Management/Keller (3rd ed) |
|2011-present |
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|Editorial in McGraw Hill/Marketing Text (Grewal - Connect Platform) |
|2011-present |
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|Editorial in Prentice Hall/Pearson Education |
|2006-present |
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|Journal reviewing / refereeing |
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|Review for Marketing Education Review, Peer review of articles on topics related to Marketing Education |
|2009-present |
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|Review for Journal of International Marketing, Review of academic submissions to the Journal of International Marketing; provide detailed |
|feedback to author as well as a recommendation to the Editor regarding acceptance, rejection, or revision of scholarly articles |
|2010-present |
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|Review for Marketing Management Association Educator's Conference, Provided Peer review on three articles submitted for publication in |
|Proceedings of the MMA Fall Educator's Conference. Provided detailed comments and feedback to authors and editor |
|2010-present |
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|Event participation |
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|Temple University's Center for the Advancement of Teaching coordinates and facilitates Faculty Learning Communities on a number of teaching |
|topics, including the community I belong to: Teaching International Students. Each learning community consists of a selective interdisciplinary |
|cohort of faculty who will engage in an active, collaborative program to enhance teaching and learning at Temple University. |
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|This is a YEAR LONG commitment with the committee meeting at least once (often twice) a month |
|2017 |
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|Two-day summit in Washington, DC examining issues in taking higher education to a global experience |
|2017 |
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|As the educators or tomorrow’s marketing professionals, our challenge is to stay abreast of the dramatic, disruptive progress taking place in |
|business and in marketing practice to ensure the continued relevance and value that marketers provide. |
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|I was (again) Chair of the PhD Teaching Symposium |
|2016 |
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|AAC&U’s 2016 Diversity, Learning, and Student Success: Voices Leading Change conference engages participants in exploring how the individual and |
|collective voices of students, faculty, staff, and community partners can be catalysts for transformative campus and social change. Affirming |
|that people are the drivers of the institutional and structural transformation needed to support the success of today’s postsecondary students |
|and prepare these students for unscripted challenges, the conference invites attendees to explore strategies for leading inclusive campus |
|dialogues and strategic visioning that value and embrace diversity of thought, identity, and beliefs. Participants examine diversity and equity |
|as core values of an educated citizenry, and as critical components of a shared and socially responsible learning environment that promotes |
|student success and engagement |
|2016 |
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|Service |
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|Student Placement |
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|Judge |
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|Faculty Mentorship |
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|Industry Interaction |
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|Publications |
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|Conran (2019), Designing and delivering the global, experiential learning opportunity: A case study of a faculty-led MBA study abroad program in |
|The Palgrave Handbook of Learning and Teaching International Business and Management, edited by Taras, Vas; Gonzalez-Perez, Maria Alejandra & |
|Lynden, Karen (2019) |
|Conran. (2011). Student Self-Assessment: Challenges and Benefits Of Utilizing Student Self-Assessment. Academy of Management Annual Conference. |
|Retrieved from |
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|Conran, M. (2011). Effectively Assessing Student Skill Development in Marketing. St. Louis, MO. |
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|Conran, M. (2006). Teaching to Learn: How Teaching Abroad Has Helped Improve Teaching at Home. In Temple University. Philadelphia, PA. |
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