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BFI Compliance Tool

|Infant Feeding Messaging Checklist |Yes |No |Consultation |

| | | |required |

|Does the resource: | | | |

| | | | |

|Equate breast milk with bottle or formula feeding? | | | |

|Example: Breast milk or formula is all your baby needs for the first six months. | | | |

|Suggest formula is the standard norm of infant feeding or superior to breast milk? | | | |

|Include other family members feeding the infant but fail to state the bottle contains only breast milk? | | | |

|Suggest breastfeeding is for newborns only and continuation is abnormal or inappropriate? | | | |

|Suggest insufficient breast milk supply is a reason to supplement with formula? | | | |

|Include incorrect information, diagrams, or pictures on positioning or latch? | | | |

|Portray breastfeeding as painful or unpleasant? | | | |

|Provide complicated rules for maternal diet when breastfeeding? | | | |

|Suggest formula or artificial feeding items, such as bottles or pumps, are required for breastfeeding? | | | |

|Include an image relevant to the article and promote any one brand of formula, pacifier, or artificial feeding? | | | |

|Suggest mothers should breastfeed in private or cover up in public? | | | |

|Include misleading or negative messages or images? | | | |

|Example: Message suggests mothers have to limit lifestyle to breastfeed. | | | |

|The Code Checklist |Yes |No |Consultation |

| | | |required |

|Does the resource: | | | |

| | | | |

|Include images of pacifiers, or artificial feeding items in the presence of a child age 0-6? | | | |

|Advertise or promote formula? | | | |

|Include coupons, free samples, or other marketing of formula? | | | |

|Is the resource: | | | |

| | | | |

|Produced or sponsored by a company[?] that makes formula, pacifiers or artificial feeding items? | | | |

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NO

YES

Does the resource mention infant feeding (breastfeeding and/or artificial baby milk [formula] feeding)?

Ensure resources are BFI compliant using the following process and appropriate checklists

Review resource for compliance with The Code (complete The Code checklist)

Review resource for compliance with Infant Feeding Messaging and The Code (complete both checklists)

If the response is YES to any of checklist(s) criteria do not purchase resource

The response must be NO to all checklist(s) criteria to be BFI compliant. When developing resources, the term “artificial baby milk” is preferred for ROWPH material; “formula” may be included in brackets for readability.

When purchasing a resource

When purchasing or developing a resource

When developing a resource

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