Tactic 1:



Public Relations and Social Media Planning TemplatePre-Planning: The Circular Model of SoMe for Social CommunicationShareOptimizeConsider where you might publish information or trends within the industry that can be capitalized upon.Think about who could be subject matters experts or how converged media approaches.Manage EngageCompare social media monitoring tools, research communities to converse with, or identify influencers.Contemplate when to enter the conversation and how quickly responses to the target audience will be met.ROSTIR Public Relations Planning Guide TemplateStep 1: Research & Diagnosis: In this first phase gather information, analyze what you’ve found, and begin to build a plan for execution. Strengths and weaknesses are often deemed internal to the organization, while opportunities and threats most commonly relate to external factors.StrengthsWeaknessesChronicle what your organization does well or the advantages it has over the competition.Reflect on what others see as a weakness or an area your organization could improve.OpportunitiesThreatsConsider areas of growth or events that the organization could attend.List obstacles, financial issues, or threats to the organization.Identify and define a target audience. Some campaigns have multiple audiences with varying personas. Develop a consumer profile. Target Audience/Consumer Profile: Audience Consider:What do you know about your intended audience? Buying patterns, habits, demographics, psychographics, and income, should be considered. What persona do they have? Give your target audience a name.Step 2: Objectives: Brainstorm and write S.M.A.R.T objectives, then prioritize. Include how each objective will be accomplished and measured. Weak: Increase social media sentiment on Instagram. Stronger: Improve positive sentiment on fifteen Instagram posts by 15% within three months by focusing on customer centric content using customized URLs for data collection..ObjectivesPrioritize by ImportanceObjective 1Objective 2Objective 3Step 3: Strategy: Describe how and why various campaign components will accomplish the overall objectives.StrategyComponent 1Component 2Component 3Step 4: Tactics: These are the tangible aspects of the campaign. Social media posts, videos, infographics, and other assets. Tactics include activities from the PESO model. For every tactic, use one outline as provided below.Tactic 1: Key Audience/Customer Profile:Message:Channel ActivityTime SpentPaidEarnedSharedOwnedStep 5: Implementation: Consider how to carry out the plan. Identify the tactic and the task associated with the activity, the person responsible (the owners) for carrying out that task, the beginning and end date, and cost or budget associated with the tactic. Tactic & TaskOwner Start Date End DateCost/BudgetSample:Tactic 1: Content Creation/BlogCategory: Owned/Shared MediaMeasurement: EngagementTactic 2: Category: Measurement:Tactic 3: Category: Measurement:Step 6: Reporting/Evaluation: Measuring results validates that the efforts put forth were either effective or not and provides data to refine for future planning. Evaluation should happen throughout a campaign, not merely at the end. For every tactic, use one outline provided below to evaluate the outcomes.Tactic 1:Evaluation for Measurement: Depending the activity choose one method for measurement as outlined by AMEC:Exposure, Engagement, Influence, Impact, Advocacy Channel Reporting/Measurement PaidEarnedSharedOwned ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download