2 A STUDY OF BRAND LOYALTY ON TOILET SOAPS BUYING …
the urban areas. Toilet soaps can be classified broadly into men’s soaps, women’s soaps, kids and baby soaps. In India, only few specialty soaps like glycerin soaps, ayurvedic soaps, sandal soaps, new flavored soaps and medicated soaps. But the above mentioned specialty soaps enjoys only small share of the market in value terms. ................
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