Warren County Career Center



Course of Study

Marketing/Fashion Merchandising

Warren County Career Center

3525 North State Route 48

Lebanon, Ohio 45036

Adopted

This document is for the use of the staff at Warren County Career Center.

Credit is given the designer of the template, Upper Valley JVS, Piqua, Ohio.

Table of Contents

Acknowledgements 3

School Board Approval 4

Statement of Recommendation 5

Warren County Career Center Vision and Mission Statements

and Goals and Conditions 6

Course Design 7

Course Philosophy 7

Course Goals 8 Course Description 9

Academic and Technical Integration 10

Job Shadowing/Internships/Career Placement 10 Articulations and Accreditations 12

Technology 12

Career-Technical Student Organizations (CTSOs) 13

Students Served 14

Careers Addressed 14

Scope and Sequence 15

Performance Measures/Student Assessments/Instructional Strategies 19

Acknowledgements

Marketing / Fashion Merchandising Program

Warren County Career Center

We would like to take this opportunity to express our gratitude to the following people for their guidance and support in the preparation of this course of study:

WCCC Administrative Team

WCCC Educational Services Department

     

Warren County Career Center

Resolution Of School Board Approval

WHEREAS, representatives of the Marketing / Fashion Merchandising Advisory Committee of the Warren County Career Center have reviewed the Marketing / Fashion Merchandising Course of Study; and

WHEREAS, this Course of Study is based upon Integrating Technical and Academic Competencies for Career-Focused Education for the Marketing / Fashion Merchandising program; and

WHEREAS, the Marketing faculty and the Marketing / Fashion Merchandising Advisory Committee have reviewed and added competencies as needed to address local labor market needs and trends in the industry;

NOW, THEREFORE, BE IT RESOLVED, in accordance with the Superintendent’s recommendation, that the Warren County Career Center adopt the Marketing / Fashion Merchandising Course of Study.

District Superintendent Date

President, Board of Education Date

Statement of Recommendation

The Marketing / Fashion Merchandising Advisory Committee at Warren County Career Center has reviewed this course of study and recommends it for use as the foundation for instruction in the Marketing / Fashion Merchandising class.

The developers of this course of study have considered local labor market needs and the school’s ability to offer specialized programs. The competencies have been reviewed and accepted as being congruent with our school’s vision, mission, and strategic goals. When appropriate, additional competencies related to the program area have been incorporated into this course of study.

Achievement of technical competencies, utilizing proper attitudes, and demonstrating appropriate values are critical for successful employment and for furthering educational opportunities within a student's chosen field. We believe that this course of study adequately and correctly focuses upon student development.

This course of study is recommended on: Feb. 18, 2003

Marketing / Fashion Merchandising

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Warren County Career Center Vision Statement

WCCC is the National and Global Model for integrated academic and technical career learning.

We build upon: innovative funding, strategic partnerships,

community connections, and integrated board/staff planning

Warren County Career Center Mission Statement

To prepare youths and adults to make informed career choices and to successfully enter, compete, and advance in a changing work world.

Warren County Career Center Goals

of High Schools That Work

• To increase the mathematics, science, communication, problem-solving, and technical achievement and the application of learning for career-bound students to the national average of all students.

• To blend the essential content of traditional college preparatory studies – mathematics, science, and language arts – with quality vocational and technical studies by creating conditions that support school leaders, teachers, and counselors in carrying out the key practices.

• The HSTW initiative is built on 10 Key Practices. Refer to the Southwest Region website:

Warren County Career Center Key Conditions

• An organizational structure and process ensuring continuous involvement of faculty and school administrators in planning strategies to achieve the key practices.

• A school principal with strong and effective leadership who supports, encourages, and actively participates with the faculty in planning strategies to achieve the key practices.

• A system superintendent and school board who supports the faculty and school administration in carrying out the key practices. This commitment includes financial support for instructional materials, time for teachers to meet and plan, and professional development in using the key practices to improve student learning.

• Leadership from the school superintendent to involve employers and post-secondary institutions in the design and implementation of a school-based and work-based program to prepare students for post-secondary education and employment.

• A commitment from the school board to support the school eliminating the general track and replacing it with an upgraded academic core and a major.

Course Design

Courses are designed to reflect career-focused education, which combines high-level academics with real-life technical skills. The intent is to maximize a student’s present and future academic and career success.

Career-focused education enhances the integration of academic and technical skills, designs programs that prepare students with transferable skills and promotes each student’s career opportunities.

Course Philosophy

We believe that the Marketing / Fashion Merchandising program’s primary goal is to prepare students for careers in Marketing and fashion. Students will be exposed to the various fields available in marketing and the fashion industry.

We believe that through their co-op job stations students will develop a strong work ethic, sense of responsibility, and problem solving skills, while they are experiencing some of the career opportunities that the marketing and fashion industry have to offer.

We believe that students will develop organizational and leadership skills through their participation in DECA activities.

We believe that the Marketing / Fashion Merchandising program will prepare students to succeed in college or entry level management positions.

Course Goals

The course goals for Marketing / Fashion Merchandising program are to:

     

1. Develop marketing / fashion merchandising competencies in the following areas in order to prepare students to enter and advance in a changing global workplace:

Marketing Concepts

The 4 P’s of Marketing

Visual Merchandising

Economic Foundations

Retailing

Buying Function

Distribution

Pricing

Marketing Information Management

Risk Management

Promotion and Advertising

Public Relations

Sales

Marketing Research

Product Planning & Life Cycle

E Commerce

Entrepreneurship

Financing

Technology

Fashion Cycles

Apparel and Accessory Industry

2. Develop students’ competencies in the academic skill areas of communications math, economics and government. These competencies will help students enter and advance in the marketing and fashion merchandising industry.

3. Develop employability, technology and entrepreneurship competencies that will enable students to enter and advance in a changing workplace.

4. Develop strong work ethic and sense of responsibility through a marketing / fashion related co-op job placement. Co-op positions are carefully screened in regard to the type and amount of training a student can receive as well as providing an opportunity for the student to be successful and maintain a positive self-image. Specific skills to be obtained are salesmanship, retail operations and management, distribution, pricing, visual merchandising, risk management, customer service, and human relations skills.

5. Upon successful completion of this program, students will be prepared to begin a career in marketing management, sales, retailing, promotion, customer service or the fashion industry, They may also choose to attend a two or four year institution offering marketing or fashion related courses.

Course Description

Marketing / Fashion Merchandising is a one-year co-op program designed to prepare students to enter careers in the marketing or fashion industry or pursue marketing or fashion degrees in two or four year colleges. Students will receive their instruction through a combination of classroom instruction and co-op job placements in the marketing / fashion field. Students are encouraged to compete in DECA competitive events at the local, state and national level. Leadership opportunities are also available in DECA at the local, state and national level. Students will be encouraged to pursue job-shadowing opportunities in addition to their co-op job station to explore other aspects of the marketing and fashion fields. Further contact with business and industry professionals will be created through field trips and in-class speakers. Field trips to area colleges along with classroom projects will encourage students to research post-secondary options. The concept of life-long learning will be put forth to each student throughout the entire program. Finally each student will have the opportunity to pursue an interesting, rewarding career in an extremely dynamic and rapidly growing industry

Academic and Technical Integration

Expectations of curriculum must be aligned with what is written, taught, assessed, and reported. Student expectations focus on active, project-centered learning—an approach to learning that emphasizes a connection between ideas in a discipline and the outside world. Educational programming and course content will clearly connect career and post-secondary opportunities.

At the Warren County Career Center, the main goal is to design courses and projects that use strategies for authentic instruction. These characteristics of instruction focus on deep understanding, established opportunities for concept connections, provide anticipatory and abstract thinking, and emphasize genuine application.

The academic courses at the WCCC follow the state model curricula. They are designed to meet both associate school and state requirements. These standards respond to the need to improve student achievement, quality of curriculum and instruction, and strengthen school and community relationships.

Job Shadowing/Internships/Career Placement

The Warren County Career Center Internship/Placement/Job Shadowing Program involves placing students in meaningful career-based learning experiences to complement their classroom learning. The experiences relate to student interests within their chosen career-technical program and may include job shadowing, group and individual internships, or career placement. This process is coordinated by the Educational Services/Career Pathways Department and supervised by the career-technical instructor.

Job Shadowing is designed to give the student a short-term overview of the many opportunities within a career field. Career-technical instructors confer with students to determine appropriate experiences.

Internships and Job Placement vary somewhat, but during each experience students should accomplish the following goals:

1. Work with mentors, supervisors, co-workers, and others to accomplish assigned tasks that contribute to the long- and short-term goals of the student. All aspects of the internship/placement (including dates, times, responsibilities, evaluations, etc.) will be outlined in an approved Internship Learning Plan that is coordinated by the career-technical instructor.

2. Apply basic skills and knowledge to “real world” business settings and learn new skills that are relevant to the career path.

3. Demonstrate a solid understanding of the basic skills outlined in the Internship Learning Plan.

4. Reflect upon the internship/placement/job shadowing in terms of post-secondary education/career options.

The criterion for participation in career-based learning experiences is included in the approved packet for each activity and may be obtained by the instructor from the Career Pathways office.

The specifics of how these opportunities are offered in this career-technical program or statements of academic support are:

The Marketing /Fashion Merchandising students work at a co-op job station that they chose with the approval of their instructor for the entire year. Marketing and fashion merchandising is an extremely broad field encompassing many different types of careers, therefore, the Marketing / Fashion Merchandising students are also encouraged to job shadow in different areas of the marketing /fashion field in addition to their co-op job station.

Articulations and/or Accreditations

     

The Warren County Career Center encourages post-secondary articulation agreements and specific industry accreditations for all courses offered. The Marketing /Fashion Merchandise program is currently working towards an articulation agreement with Sinclair Community College.

Technology

The Warren County Career Center board and staff believe that technology skills are essential for all students to achieve in the 21st century. It is the goal of this district to infuse technology into all facets of education:

• Instruction

• Assessment

• Administration

• Career planning

• Course design

• Professional development

Strategies to incorporate technology into all facets of education are a priority of the district and there is commitment to a continual process to provide updated hardware, software, and professional development for staff members for the purpose of providing a high quality education, with the integration of technology, for all students.

Career-Technical Student Organizations

Career-Technical Student Organizations are national organizations and are part of the curriculum in each of the Career Center programs. Participation provides students with the opportunity to develop leadership skills, grow personally and professionally, and develop civic responsibilities and career-related competencies. Students have the opportunity to enhance their social awareness and to develop and enhance their understanding of business and industry.

Career-Technical Student Organization activities encourage members to learn:

( To conduct and take part in public meetings

( To buy and sell cooperatively

( To speak in public

( To solve their own problems

( To assume civic responsibilities.

Each Career Center program is involved in a Career-Technical Student Organization. These organizations provide leadership training for all members through organized activities and also unite to form a Warren County Career Center chapter for each of the Career-Technical Student Organizations. The chapters unify the training of members by offering local, regional, state, and national skill and leadership competitions.

Marketing / Fashion Merchandising students participate in Distributive Education Clubs of America (DECA). Students are expected to participate in the local chapter activities; as well as district, state and national competitions. Students are encouraged to seek leadership positions in the local chapter and at the state and national levels. Through DECA competitions students are prepared for the competitive environments they will be facing in post-secondary education and in the workplace. Students are also exposed to activities that will build team-working skills, communication skills, interpersonal skills and the devotion to life-long learning necessary in today’s global marketplace.

Students Served

The population served by this program is 12th grade students interested in careers in retailing, marketing or the fashion industry regardless of educational, economic, and/or physical disadvantages.

Careers Addressed      

Marketing / Fashion Merchandising provides the opportunity for careers in many different areas of marketing, business and fashion. Listed below are many occupational opportunities available to students successfully completing the Marketing / Fashion Merchandising program. The list is extensive, but not exhaustive.

Assistant Buyer

Brand Management

Business Management

Customer Behavior

Customer Relationship Management

Customer Service Representative

Distribution and Warehousing

Entrepreneurship

Financial Management

Global Commerce

Internet marketing

Inventory Control

Market Research

Marketing Account Representative

Marketing Management

Pricing

Product Mix

Product Packaging

Product Planning

Promotion / Advertising

Purchasing Agent

Retail Store Manager

Sales

Sports Marketing

Supply Chain Management

Telemarketing

Visual Merchandising

Scope and Sequence

00. Economics – Covered in 12th Grade Government

Explain the role of marketing in our economy

Introduction to Marketing

Define marketing

Explain merchandising

Explain the basic marketing concepts

Explain the importance of identifying your customer

Explain the importance of understanding consumer behavior

Visual Merchandising

Explain the importance of the four key elements of visual merchandising

Explain the use of visual merchandising as a silent salesperson

Explain the importance of the artistic elements of design

Demonstrate the artistic elements of design

Demonstrate the effective use of display patterns

Apply visual merchandising sills to display window, in-store and table top displays

36.02.00.0 Communication and Interpersonal skills

36.02.01.0 Apply fundamentals of communication

36.02.02.0 Communicate using telecommunications tools

36.02.03.0 Apply staff communications

36.02.04.0 Apply group-working relationships

36.02.05.0 Develop customer relationships

06. Build customer service

00. Business Law and Ethics

05. Describe ethics in communication

36.03.04.0 Evaluate issues related to employee ethics

00. Professional Development

01. Demonstrate self-understanding

02. Apply self-development

03. Apply analytical skills in business operations

04. Apply mathematical skills in business operations

05. Explain career planning

06. Manage professional career

07. Apply job seeking skills

08. Utilize continuing development skills

00. Business, Management, and Entrepreneurship

01. Explain business fundamentals

02. Explain leadership functions

Explain the business of fashion

Explain the importance of the fashion industry

Explain the relationship between fashion and the economy

00. Related Business Skills: Technology

01. Analyze the role of technology in business

36.13.03.0 Create spreadsheets for business applications

36.13.05.0 Create word-processing documents for business applications

06. Perform desktop-publishing functions for business applications

00. Marketing-Information Management

01. Explain the nature and scope of marketing information management

03. Conduct information gathering

04. Process information

05. Report information

06. Use marketing planning

00. Product/Service Management

01. Explain the nature and scope of product/service management

02. Explain quality assurances

03. Determine product/service mix

04. Explain positioning and branding

Retailing

Analyze changing consumer shopping patterns over the last 5 - 10 years

Explain the classification of retail outlets

Explain the types of non-store retailing

Explain the different ways retailers can compete other than price

Conduct competitive shopping project and report

Explain the organizational structure of retail business

Explain the business philosophy of “Unity of Command”

Develop and organizational chart for a retail business

00. Promotion

01. Explain the nature and scope of promotion

02. Assess external marketing services

03. Use advertising

04. Use website as a marketing tool

05. Use direct marketing

06. Use publicity/public relations

07. Develop sales promotions

08. Manage promotion

00. Selling

01. Explain the nature and scope of selling

02. Analyze product/service knowledge

03. Use selling process/techniques

04. Use support activities

05. Manage selling activities

00. Pricing

01. Explain the nature and scope of pricing

02. Determine prices

00. Functions of Marketing Distribution

01. Explain the nature and scope of distribution

02. Use order fulfillment

03. Explain warehousing/stock handling

04. Coordinate management of distribution

05. Perform shipping and mailing functions

00. Business, Management, and Entrepreneurship

36.05.02.0 Analyze purchasing functions

03. Analyze accounting functions

36.05.05.0 Explain general business risks

36.05.06.0 Explain financial risks

36.05.07.0 Explain safety risks

08. Explain business regulations

09. Follow human resource policies

10. Perform staffing functions

36.05.12.0 Use controlling functions

13. Develop planning skills

14. Explain e-commerce concepts

00. Finance

01. Explain the nature and scope of financing

02. Use the principles of extending credit

03. Obtain business credit

00. Business Law and Ethics

01. Evaluate the relationship between law and business

02. Evaluate issues related to leadership and managerial ethics

03. Analyze ethical business behavior

Source Documents for Scope and Sequence

Marketing Technologies ITAC

• Marketing Essentials Textbook

• Industry standards

Performance Measures/Student Assessment/Instructional Strategies

Warren County Career Center targets high performance measures and uses a variety of different ways to provide assistance to its students to achieve high level thinking skills, problem solving skills, and decision-making skills so that they can be successful in their chosen field of study. The Career Center strives to achieve high performance as measured by the Department of Education’s High Performance Measures. These are: 1) Ohio Graduation Test (OGT) Rate – 90%, 2) Positive Post-Program Placement – 90%, 3) Work Keys Assessment Results – 90%, 4) Ohio Career-Technical Career Assessment (OCTCA) Results – not available, 5) Career-Technical Student Organization (CTSO) – 95%, 6) Career-Technical Passport Rate – 100%, and 7) Student Attendance – 95%.

Assessments/Evaluations

• Observations

• Demonstrations

• Portfolios

• Standardized Tests

• Class Assignment

• Quizzes/Tests/Exams

Instructional Strategies

• Teacher-Directed & Student-Centered Activities

• Case Study Problem Solving

• Cooperative Learning

• Project-Based Learning

• Career-Based Learning (Internships/Shadowing/Placement)

• Community-Based Learning (CTSOs and Other)

• Exploratory Learning

• Independent Research

• Team Teaching

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