Warren County Career Center
Course of Study
Marketing/Fashion Merchandising
Warren County Career Center
3525 North State Route 48
Lebanon, Ohio 45036
Adopted
This document is for the use of the staff at Warren County Career Center.
Credit is given the designer of the template, Upper Valley JVS, Piqua, Ohio.
Table of Contents
Acknowledgements 3
School Board Approval 4
Statement of Recommendation 5
Warren County Career Center Vision and Mission Statements
and Goals and Conditions 6
Course Design 7
Course Philosophy 7
Course Goals 8 Course Description 9
Academic and Technical Integration 10
Job Shadowing/Internships/Career Placement 10 Articulations and Accreditations 12
Technology 12
Career-Technical Student Organizations (CTSOs) 13
Students Served 14
Careers Addressed 14
Scope and Sequence 15
Performance Measures/Student Assessments/Instructional Strategies 19
Acknowledgements
Marketing / Fashion Merchandising Program
Warren County Career Center
We would like to take this opportunity to express our gratitude to the following people for their guidance and support in the preparation of this course of study:
WCCC Administrative Team
WCCC Educational Services Department
Warren County Career Center
Resolution Of School Board Approval
WHEREAS, representatives of the Marketing / Fashion Merchandising Advisory Committee of the Warren County Career Center have reviewed the Marketing / Fashion Merchandising Course of Study; and
WHEREAS, this Course of Study is based upon Integrating Technical and Academic Competencies for Career-Focused Education for the Marketing / Fashion Merchandising program; and
WHEREAS, the Marketing faculty and the Marketing / Fashion Merchandising Advisory Committee have reviewed and added competencies as needed to address local labor market needs and trends in the industry;
NOW, THEREFORE, BE IT RESOLVED, in accordance with the Superintendent’s recommendation, that the Warren County Career Center adopt the Marketing / Fashion Merchandising Course of Study.
District Superintendent Date
President, Board of Education Date
Statement of Recommendation
The Marketing / Fashion Merchandising Advisory Committee at Warren County Career Center has reviewed this course of study and recommends it for use as the foundation for instruction in the Marketing / Fashion Merchandising class.
The developers of this course of study have considered local labor market needs and the school’s ability to offer specialized programs. The competencies have been reviewed and accepted as being congruent with our school’s vision, mission, and strategic goals. When appropriate, additional competencies related to the program area have been incorporated into this course of study.
Achievement of technical competencies, utilizing proper attitudes, and demonstrating appropriate values are critical for successful employment and for furthering educational opportunities within a student's chosen field. We believe that this course of study adequately and correctly focuses upon student development.
This course of study is recommended on: Feb. 18, 2003
Marketing / Fashion Merchandising
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Warren County Career Center Vision Statement
WCCC is the National and Global Model for integrated academic and technical career learning.
We build upon: innovative funding, strategic partnerships,
community connections, and integrated board/staff planning
Warren County Career Center Mission Statement
To prepare youths and adults to make informed career choices and to successfully enter, compete, and advance in a changing work world.
Warren County Career Center Goals
of High Schools That Work
• To increase the mathematics, science, communication, problem-solving, and technical achievement and the application of learning for career-bound students to the national average of all students.
• To blend the essential content of traditional college preparatory studies – mathematics, science, and language arts – with quality vocational and technical studies by creating conditions that support school leaders, teachers, and counselors in carrying out the key practices.
• The HSTW initiative is built on 10 Key Practices. Refer to the Southwest Region website:
Warren County Career Center Key Conditions
• An organizational structure and process ensuring continuous involvement of faculty and school administrators in planning strategies to achieve the key practices.
• A school principal with strong and effective leadership who supports, encourages, and actively participates with the faculty in planning strategies to achieve the key practices.
• A system superintendent and school board who supports the faculty and school administration in carrying out the key practices. This commitment includes financial support for instructional materials, time for teachers to meet and plan, and professional development in using the key practices to improve student learning.
• Leadership from the school superintendent to involve employers and post-secondary institutions in the design and implementation of a school-based and work-based program to prepare students for post-secondary education and employment.
• A commitment from the school board to support the school eliminating the general track and replacing it with an upgraded academic core and a major.
Course Design
Courses are designed to reflect career-focused education, which combines high-level academics with real-life technical skills. The intent is to maximize a student’s present and future academic and career success.
Career-focused education enhances the integration of academic and technical skills, designs programs that prepare students with transferable skills and promotes each student’s career opportunities.
Course Philosophy
We believe that the Marketing / Fashion Merchandising program’s primary goal is to prepare students for careers in Marketing and fashion. Students will be exposed to the various fields available in marketing and the fashion industry.
We believe that through their co-op job stations students will develop a strong work ethic, sense of responsibility, and problem solving skills, while they are experiencing some of the career opportunities that the marketing and fashion industry have to offer.
We believe that students will develop organizational and leadership skills through their participation in DECA activities.
We believe that the Marketing / Fashion Merchandising program will prepare students to succeed in college or entry level management positions.
Course Goals
The course goals for Marketing / Fashion Merchandising program are to:
1. Develop marketing / fashion merchandising competencies in the following areas in order to prepare students to enter and advance in a changing global workplace:
Marketing Concepts
The 4 P’s of Marketing
Visual Merchandising
Economic Foundations
Retailing
Buying Function
Distribution
Pricing
Marketing Information Management
Risk Management
Promotion and Advertising
Public Relations
Sales
Marketing Research
Product Planning & Life Cycle
E Commerce
Entrepreneurship
Financing
Technology
Fashion Cycles
Apparel and Accessory Industry
2. Develop students’ competencies in the academic skill areas of communications math, economics and government. These competencies will help students enter and advance in the marketing and fashion merchandising industry.
3. Develop employability, technology and entrepreneurship competencies that will enable students to enter and advance in a changing workplace.
4. Develop strong work ethic and sense of responsibility through a marketing / fashion related co-op job placement. Co-op positions are carefully screened in regard to the type and amount of training a student can receive as well as providing an opportunity for the student to be successful and maintain a positive self-image. Specific skills to be obtained are salesmanship, retail operations and management, distribution, pricing, visual merchandising, risk management, customer service, and human relations skills.
5. Upon successful completion of this program, students will be prepared to begin a career in marketing management, sales, retailing, promotion, customer service or the fashion industry, They may also choose to attend a two or four year institution offering marketing or fashion related courses.
Course Description
Marketing / Fashion Merchandising is a one-year co-op program designed to prepare students to enter careers in the marketing or fashion industry or pursue marketing or fashion degrees in two or four year colleges. Students will receive their instruction through a combination of classroom instruction and co-op job placements in the marketing / fashion field. Students are encouraged to compete in DECA competitive events at the local, state and national level. Leadership opportunities are also available in DECA at the local, state and national level. Students will be encouraged to pursue job-shadowing opportunities in addition to their co-op job station to explore other aspects of the marketing and fashion fields. Further contact with business and industry professionals will be created through field trips and in-class speakers. Field trips to area colleges along with classroom projects will encourage students to research post-secondary options. The concept of life-long learning will be put forth to each student throughout the entire program. Finally each student will have the opportunity to pursue an interesting, rewarding career in an extremely dynamic and rapidly growing industry
Academic and Technical Integration
Expectations of curriculum must be aligned with what is written, taught, assessed, and reported. Student expectations focus on active, project-centered learning—an approach to learning that emphasizes a connection between ideas in a discipline and the outside world. Educational programming and course content will clearly connect career and post-secondary opportunities.
At the Warren County Career Center, the main goal is to design courses and projects that use strategies for authentic instruction. These characteristics of instruction focus on deep understanding, established opportunities for concept connections, provide anticipatory and abstract thinking, and emphasize genuine application.
The academic courses at the WCCC follow the state model curricula. They are designed to meet both associate school and state requirements. These standards respond to the need to improve student achievement, quality of curriculum and instruction, and strengthen school and community relationships.
Job Shadowing/Internships/Career Placement
The Warren County Career Center Internship/Placement/Job Shadowing Program involves placing students in meaningful career-based learning experiences to complement their classroom learning. The experiences relate to student interests within their chosen career-technical program and may include job shadowing, group and individual internships, or career placement. This process is coordinated by the Educational Services/Career Pathways Department and supervised by the career-technical instructor.
Job Shadowing is designed to give the student a short-term overview of the many opportunities within a career field. Career-technical instructors confer with students to determine appropriate experiences.
Internships and Job Placement vary somewhat, but during each experience students should accomplish the following goals:
1. Work with mentors, supervisors, co-workers, and others to accomplish assigned tasks that contribute to the long- and short-term goals of the student. All aspects of the internship/placement (including dates, times, responsibilities, evaluations, etc.) will be outlined in an approved Internship Learning Plan that is coordinated by the career-technical instructor.
2. Apply basic skills and knowledge to “real world” business settings and learn new skills that are relevant to the career path.
3. Demonstrate a solid understanding of the basic skills outlined in the Internship Learning Plan.
4. Reflect upon the internship/placement/job shadowing in terms of post-secondary education/career options.
The criterion for participation in career-based learning experiences is included in the approved packet for each activity and may be obtained by the instructor from the Career Pathways office.
The specifics of how these opportunities are offered in this career-technical program or statements of academic support are:
The Marketing /Fashion Merchandising students work at a co-op job station that they chose with the approval of their instructor for the entire year. Marketing and fashion merchandising is an extremely broad field encompassing many different types of careers, therefore, the Marketing / Fashion Merchandising students are also encouraged to job shadow in different areas of the marketing /fashion field in addition to their co-op job station.
Articulations and/or Accreditations
The Warren County Career Center encourages post-secondary articulation agreements and specific industry accreditations for all courses offered. The Marketing /Fashion Merchandise program is currently working towards an articulation agreement with Sinclair Community College.
Technology
The Warren County Career Center board and staff believe that technology skills are essential for all students to achieve in the 21st century. It is the goal of this district to infuse technology into all facets of education:
• Instruction
• Assessment
• Administration
• Career planning
• Course design
• Professional development
Strategies to incorporate technology into all facets of education are a priority of the district and there is commitment to a continual process to provide updated hardware, software, and professional development for staff members for the purpose of providing a high quality education, with the integration of technology, for all students.
Career-Technical Student Organizations
Career-Technical Student Organizations are national organizations and are part of the curriculum in each of the Career Center programs. Participation provides students with the opportunity to develop leadership skills, grow personally and professionally, and develop civic responsibilities and career-related competencies. Students have the opportunity to enhance their social awareness and to develop and enhance their understanding of business and industry.
Career-Technical Student Organization activities encourage members to learn:
( To conduct and take part in public meetings
( To buy and sell cooperatively
( To speak in public
( To solve their own problems
( To assume civic responsibilities.
Each Career Center program is involved in a Career-Technical Student Organization. These organizations provide leadership training for all members through organized activities and also unite to form a Warren County Career Center chapter for each of the Career-Technical Student Organizations. The chapters unify the training of members by offering local, regional, state, and national skill and leadership competitions.
Marketing / Fashion Merchandising students participate in Distributive Education Clubs of America (DECA). Students are expected to participate in the local chapter activities; as well as district, state and national competitions. Students are encouraged to seek leadership positions in the local chapter and at the state and national levels. Through DECA competitions students are prepared for the competitive environments they will be facing in post-secondary education and in the workplace. Students are also exposed to activities that will build team-working skills, communication skills, interpersonal skills and the devotion to life-long learning necessary in today’s global marketplace.
Students Served
The population served by this program is 12th grade students interested in careers in retailing, marketing or the fashion industry regardless of educational, economic, and/or physical disadvantages.
Careers Addressed
Marketing / Fashion Merchandising provides the opportunity for careers in many different areas of marketing, business and fashion. Listed below are many occupational opportunities available to students successfully completing the Marketing / Fashion Merchandising program. The list is extensive, but not exhaustive.
Assistant Buyer
Brand Management
Business Management
Customer Behavior
Customer Relationship Management
Customer Service Representative
Distribution and Warehousing
Entrepreneurship
Financial Management
Global Commerce
Internet marketing
Inventory Control
Market Research
Marketing Account Representative
Marketing Management
Pricing
Product Mix
Product Packaging
Product Planning
Promotion / Advertising
Purchasing Agent
Retail Store Manager
Sales
Sports Marketing
Supply Chain Management
Telemarketing
Visual Merchandising
Scope and Sequence
00. Economics – Covered in 12th Grade Government
Explain the role of marketing in our economy
Introduction to Marketing
Define marketing
Explain merchandising
Explain the basic marketing concepts
Explain the importance of identifying your customer
Explain the importance of understanding consumer behavior
Visual Merchandising
Explain the importance of the four key elements of visual merchandising
Explain the use of visual merchandising as a silent salesperson
Explain the importance of the artistic elements of design
Demonstrate the artistic elements of design
Demonstrate the effective use of display patterns
Apply visual merchandising sills to display window, in-store and table top displays
36.02.00.0 Communication and Interpersonal skills
36.02.01.0 Apply fundamentals of communication
36.02.02.0 Communicate using telecommunications tools
36.02.03.0 Apply staff communications
36.02.04.0 Apply group-working relationships
36.02.05.0 Develop customer relationships
06. Build customer service
00. Business Law and Ethics
05. Describe ethics in communication
36.03.04.0 Evaluate issues related to employee ethics
00. Professional Development
01. Demonstrate self-understanding
02. Apply self-development
03. Apply analytical skills in business operations
04. Apply mathematical skills in business operations
05. Explain career planning
06. Manage professional career
07. Apply job seeking skills
08. Utilize continuing development skills
00. Business, Management, and Entrepreneurship
01. Explain business fundamentals
02. Explain leadership functions
Explain the business of fashion
Explain the importance of the fashion industry
Explain the relationship between fashion and the economy
00. Related Business Skills: Technology
01. Analyze the role of technology in business
36.13.03.0 Create spreadsheets for business applications
36.13.05.0 Create word-processing documents for business applications
06. Perform desktop-publishing functions for business applications
00. Marketing-Information Management
01. Explain the nature and scope of marketing information management
03. Conduct information gathering
04. Process information
05. Report information
06. Use marketing planning
00. Product/Service Management
01. Explain the nature and scope of product/service management
02. Explain quality assurances
03. Determine product/service mix
04. Explain positioning and branding
Retailing
Analyze changing consumer shopping patterns over the last 5 - 10 years
Explain the classification of retail outlets
Explain the types of non-store retailing
Explain the different ways retailers can compete other than price
Conduct competitive shopping project and report
Explain the organizational structure of retail business
Explain the business philosophy of “Unity of Command”
Develop and organizational chart for a retail business
00. Promotion
01. Explain the nature and scope of promotion
02. Assess external marketing services
03. Use advertising
04. Use website as a marketing tool
05. Use direct marketing
06. Use publicity/public relations
07. Develop sales promotions
08. Manage promotion
00. Selling
01. Explain the nature and scope of selling
02. Analyze product/service knowledge
03. Use selling process/techniques
04. Use support activities
05. Manage selling activities
00. Pricing
01. Explain the nature and scope of pricing
02. Determine prices
00. Functions of Marketing Distribution
01. Explain the nature and scope of distribution
02. Use order fulfillment
03. Explain warehousing/stock handling
04. Coordinate management of distribution
05. Perform shipping and mailing functions
00. Business, Management, and Entrepreneurship
36.05.02.0 Analyze purchasing functions
03. Analyze accounting functions
36.05.05.0 Explain general business risks
36.05.06.0 Explain financial risks
36.05.07.0 Explain safety risks
08. Explain business regulations
09. Follow human resource policies
10. Perform staffing functions
36.05.12.0 Use controlling functions
13. Develop planning skills
14. Explain e-commerce concepts
00. Finance
01. Explain the nature and scope of financing
02. Use the principles of extending credit
03. Obtain business credit
00. Business Law and Ethics
01. Evaluate the relationship between law and business
02. Evaluate issues related to leadership and managerial ethics
03. Analyze ethical business behavior
Source Documents for Scope and Sequence
Marketing Technologies ITAC
• Marketing Essentials Textbook
• Industry standards
Performance Measures/Student Assessment/Instructional Strategies
Warren County Career Center targets high performance measures and uses a variety of different ways to provide assistance to its students to achieve high level thinking skills, problem solving skills, and decision-making skills so that they can be successful in their chosen field of study. The Career Center strives to achieve high performance as measured by the Department of Education’s High Performance Measures. These are: 1) Ohio Graduation Test (OGT) Rate – 90%, 2) Positive Post-Program Placement – 90%, 3) Work Keys Assessment Results – 90%, 4) Ohio Career-Technical Career Assessment (OCTCA) Results – not available, 5) Career-Technical Student Organization (CTSO) – 95%, 6) Career-Technical Passport Rate – 100%, and 7) Student Attendance – 95%.
Assessments/Evaluations
• Observations
• Demonstrations
• Portfolios
• Standardized Tests
• Class Assignment
• Quizzes/Tests/Exams
Instructional Strategies
• Teacher-Directed & Student-Centered Activities
• Case Study Problem Solving
• Cooperative Learning
• Project-Based Learning
• Career-Based Learning (Internships/Shadowing/Placement)
• Community-Based Learning (CTSOs and Other)
• Exploratory Learning
• Independent Research
• Team Teaching
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