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-41910-43434014859009626602425 OLYMPIC BOULEVARDSUITE 200ELOS ANGELES, CA. 002425 OLYMPIC BOULEVARDSUITE 200ELOS ANGELES, CA. GoosebumpsFranchise Health StudyFebruary 2013Basic SCREENERS AUTONUM \* MERGEFORMAT /* QPASSWORD */ /* CODE */ PasswordGeneral ## IF PASSWORD ENDS IN 01 ## Kid ## IF PASSWORD ENDS IN 02 #### IF QPASSWORD C2 Kid ##/* QK1 */ ?????? How old are you????? /* OPEN END NUMERIC */ ## IF QPASSWORD C2 PRE-TEEN ##/* QKIDCODING? */ /* CODE */ Code Kid or AdultKid ## IF QK1 7-12 ##Adult ## IF QK1 25-54 ##Young Adult ## IF QK1 13-24 ## /* TERMINATE */ ## TERMINATE UNDER 7 AND OVER 54 ## ## IF CODE ADULT (C2) IN QKIDCODING AND IF QPASSWORD C2 KID ##/* QK2 */ ?????? Are you the parent or guardian of a child between the ages of 7 and 12?????? ?Yes ?No ????? ? /* TERMINATE */ ## IF CODE KID (C1) IN QKIDCODING AND IF QPASSWORD C2 KID##/* DISPLAY */ Since you are under the age of 13, we need permission from a parent or guardian in order to allow you to continue with this movie survey.? Please have a parent or guardian present and then click on the Next button.## END PAGE ## ## IF QPASSWORD C2 KID ##/* QK3 */ ?????? The purpose of this research is to measure interest in an upcoming movie.? The opinions gathered in this research will be used by a motion picture studio to help them understand what kids like or dislike about an upcoming movie.? In order for your child to participate in this survey, you must certify that you are the parent or legal guardian and that you agree to have your child take this survey.? We will not be collecting any individually identifiable information from your child. The information that is collected will not be distributed to any other third party other than the motion picture company.? No other information will be collected outside of this survey.Yes, I am the parent or legal guardian and I give permission for my child to participate in this survey.No, I am the parent or legal guardian but I do not give permission for my child to participate in this survey. ? /* TERMINATE */ No, I am not the parent or legal guardian. ? /* TERMINATE */ ## IF QPASSWORD C2 KID ##/* DISPLAY */ Thank you for participating in this study.? All of the remaining questions are intended for the child under the age of 13.? ## END OF PAGE ## /* QAGE */ How old are you? /* OPEN END NUMERIC */ ## IF QPASSWORD C2 KID AND QKIDCODING C1 KID, TERMINATE IF NOT SAME AGE AS QK1 ## ## IF QPASSWORD C1 GENERAL, TERMINATE IF NOT 13-54 ## ## IF QPASSWORD C2 (KID), TERMINATE IF NOT 7-12 ## AUTONUM \* MERGEFORMAT Do you or any member of your household work for any of the following types of companies?/* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ Marketing research firm /* TERMINATE */Newspaper/trade journal, or published periodical /* TERMINATE */Radio or TV station/* TERMINATE */Computer or telecommunications companyMotion Picture company/* TERMINATE */Ad agency/* TERMINATE */None of the above /* EXCLUSIVE */ AUTONUM \* MERGEFORMAT When is the last time that you saw a movie in the movie theater?This past weekWithin the past two weeksWithin the past monthWithin the past two monthsWithin the past 6 months/* TERMINATE */Within the past year /* TERMINATE */ AUTONUM \* MERGEFORMAT Thinking back to the past 6 months, approximately how many movies have you seen in the movie theater? /* OPEN END NUMERIC (0 TO 52) */ ## TERMINATE IF 0 #### CODE FREQUENT ## /* QGENRE */ What are your favorite movie genres? Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ ActionAdventureAnimated ComedyDocumentaryDramaFamilyHorrorIndependentRomantic ComedyRomantic DramaSci-FiThriller/* QGENDER */Are you...?Male Female /* QRACE */Which of the following best describes your racial or ethnic group?White / Caucasian African-American / Black / Caribbean-AmericanAsian / Pacific Islander Hispanic / Latino Other /* SPECIFY */ ## IF NOT QRACE C4 ## AUTONUM \* MERGEFORMAT Are you of Hispanic descent?Yes## RECODE AS QRACE CHOICE 4 ##No AUTONUM \* MERGEFORMAT What state do you live in? /* DROP DOWN */ /* STATE */ ## TERMINATE NON-US #### ASK IF QAGE>24 ## /* QPARENT */Are you the parent of a child under the age of 18?Yes No## IF QPARENT C1 ## AUTONUM \* MERGEFORMAT Please indicate the age and gender of the child/children living in your household. ## SPLIT INTO TWO COLUMNS AFTER CHOICE 4 ## ?? ## TERMINATE IF MORE THAN 6 CHOICES PUNCHED ## /* MULTIPLE RESPONSES PERMITTED */ Boy <6Boy 6-10Boy 11-14Boy 15-17Girl <6Girl 6-10Girl 11-14Girl 15-17/* QTARGETPAR */ /* CODE */ Parent 6-14Yes ## IF Q7 C2, C3, C6, OR C7 ## No ## IF NOT Q8 C2, C3, C6, OR C7 ## /* QTARGETMOMDAD */ /* CODE */ Mom/Dad Mom ## IF QGENDER C2 AND QTARGETPAR C1 ## Dad ## IF QGENDER C1 AND QTAGETPAR C1 ## /* QAud1?? */ /* CODE */ GENDER AND AGEMale 7-9Female 7-9Male 10-12Female 10-12Male 13-17Female 13-17Male 18-24Female 18-24Male 25-34 Female 25-34 Male 35-44 Female 35-44 Male 45-54 Female 45-54/* QAud2?? */ /* CODE */ AGE7-9 YEAR OLDS10-12 YEAR OLDS13-17 YEAR OLDS18-24 YEAR OLDS 25-34 YEAR OLDS 35-44 YEAR OLDS 45-54 YEAR OLDS /* QAud3?? */ /* CODE */ 25 QUADSMales <25 Males 25+ Females <25 Females 25+ FRANCHISE EVALUATION/* QAWARE */Are you aware of any of the following book series? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ Goosebumps The 39 CluesDiary of a Wimpy KidThe Babysitters ClubNancy DrewThe Magic Tree HouseAdventures of Captain UnderpantsThe Hardy BoysThe Mortal InstrumentsA Series of Unfortunate EventsAlex RiderArtemis FowlNone of the above /* DO NOT ROTATE */ /* EXCLUSIVE */ /* QREAD */Have you ever read any of the following book series? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ ## ONLY IF CHOSEN IN QAWARE ##Goosebumps The 39 CluesDiary of a Wimpy KidThe Babysitters ClubNancy DrewThe Magic Tree HouseAdventures of Captain UnderpantsThe Hardy BoysThe Mortal InstrumentsA Series of Unfortunate EventsAlex RiderArtemis FowlNone of the above /* DO NOT ROTATE */ /* EXCLUSIVE */ /* QGOOSEBUMPSREAD */ /* CODE */ Read GoosebumpsRead ## IF QREAD C1 ##Have not read ## IF NOT QREAD C1 ##/* METRIC A */ Do you consider yourself a fan of each of the following book series?I am a big fanI am somewhat of a fanI used to be a fan, but not anymoreI have never been a fan/* RANDOM ROTATE SERIES */ /* REPEAT CODES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* END SERIES */ ## IF RESPONDENT CODED AS >5 ACS IN QVIEWERSHIP, SHOULD ONLY SEE UP TO 5 RANDOMLY SELECTED BOOKS FROM THOSE THAT THEY ARE AWARE ## ## IF RESPONDENT IS CODED AS READGOOSEBUMPS, THEY SHOULD ALWAYS GET GOOSEBUMPS ##/* METRIC A */ How would you describe each of the following book series using just one word? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD ##/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* METRIC A */ Does this book series seem like it would make for a good big screen movie?YesNo/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* END SERIES */ ## ASK THE FOLLOWING GRID AS INDIVIDUAL QUESTIONS FOR 44-55 #### IF RESPONDENT CODED AS >5 ACS IN QREAD, SHOULD ONLY SEE UP TO 5 RANDOMLY SELECTED BOOKS FROM THOSE THAT THEY ARE AWARE ## ## IF RESPONDENT IS CODED AS READGOOSEBUMPS, THEY SHOULD ALWAYS GET GOOSEBUMPS ##/* METRIC A */ Please select the adjectives you think apply to the book series /* [INSERT FROM SERIES] */ . /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ Action-packedAdventurousClassicCleverChildish CoolCuteDarkFamily-friendlyFunFunnyHas appeal for both kids and adultsHas good storiesHas good messages/moralsHas interesting charactersHeartwarmingImaginativeIntriguingMatureModernOriginalOutrageousScarySmartSilly StrangeSuspenseful/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* END SERIES */ /* METRIC A */ Please indicate how interested you would be in seeing a new movie based on the following book series. Definitely would see itProbably would see itMight or might not see itProbably would not see itDefinitely would not see it/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* END SERIES */ /* METRIC A */ Please indicate how likely you would be to take your child between the ages of 6 to 14 to a new movie based on the following book series. Definitely would take my child/children to see itProbably would take my child/children to see itMight or might not take my child/children to see itProbably would not take my child/children to see itDefinitely would not take my child/children to see it/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ AUTONUM \* MERGEFORMAT Goosebumps ## IF QREAD C1 ## AUTONUM \* MERGEFORMAT The 39 Clues ## IF QREAD C2 ## AUTONUM \* MERGEFORMAT Diary of a Wimpy Kid ## IF QREAD C3 ## AUTONUM \* MERGEFORMAT The Babysitters Club ## IF QREAD C4 ## AUTONUM \* MERGEFORMAT Nancy Drew ## IF QREAD C5 ## AUTONUM \* MERGEFORMAT The Magic Tree House ## IF QREAD C6 ## AUTONUM \* MERGEFORMAT Adventures of Captain Underpants ## IF QREAD C7 ## AUTONUM \* MERGEFORMAT The Hardy Boys ## IF QREAD C8 ## AUTONUM \* MERGEFORMAT The Mortal Instruments ## IF QREAD C9 ## AUTONUM \* MERGEFORMAT A Series of Unfortunate Events ## IF QREAD C10 ## AUTONUM \* MERGEFORMAT Alex Rider ## IF QREAD C11 ## AUTONUM \* MERGEFORMAT Artemis Fowl ## IF QREAD C12 ## /* END SERIES */ /* RED HERRING */ /* QDUMMY */ In order to determine which book series you will evaluate today, please select the month in which you were born. JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctober NovemberDecember/* DISPLAY */ The computer has selected that you will evaluate Goosebumps.goosebumps EVALUATION## ONLY ASK SECTION TO QREADGOOSEBUMPS C1 ## AUTONUM \* MERGEFORMAT When is the last time you read or saw anything related to Goosebumps either reading the books, watching it on TV, or talking about them with friends, etc.? In the past monthIn the past 6 monthsIn the past yearIn the past 5 yearsIn the past 10 yearsIn the past 20 years AUTONUM \* MERGEFORMAT What do you remember most vividly about Goosebumps? Please be as specific as possible. /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Approximately, how many books in the Goosebumps series have you read? /* OPEN END NUMERIC (0 TO 150) */ ## TERMINATE IF 0 ## AUTONUM \* MERGEFORMAT Approximately, how old were you when you read your first Goosebumps book? /* OPEN END NUMERIC (4 TO 54) */ AUTONUM \* MERGEFORMAT Approximately, how old were you when you read your last Goosebumps book? /* OPEN END NUMERIC (4 TO 54) */ AUTONUM \* MERGEFORMAT What do you like most about Goosebumps? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT What do you like least about Goosebumps? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Do you know who the author of the Goosebumps series is? Yes, the author is /* SPECIFY */ No, I do not AUTONUM \* MERGEFORMAT What storylines do you remember from Goosebumps? Please list as many as you can remember. /* OPEN END 5 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT What are your favorite monsters/villains from the Goosebumps series? Please list as many as you can remember. /* OPEN END 5 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Which of the following monsters/villainns are your favorites? Please select up to three. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED (UP TO 3) */Monster Blood (Monster Blood)Ventriloquist dummy (Night of the Living Dummy)Werewolf (The Werewolf of Fever Swamp)Mummies (The Curse of the Mummy’s Tomb)Ghost (The Ghost Next Door)Blob that Eats Everyone (The Blob that Ate Everyone)Lawn Gnomes (Revenge of the Lawn Gnomes)Abominable Snowwoman (The Abominable Snowman of Pasadena)Vampires (Vampire Breath)Reptile-like monsters (One Day at HorrorLand)Beasts from the East (The Beast from the East) Scarecrows (The Scarecrow Walks at Midnight)Other /* SPECIFY */ None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Which, if any, of the following Goosebumps have you read? Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ Welcome to Dead HouseStay Out of the BasementMonster BloodSay Cheese and DieLet’s Get InvisibleNight of the Living DummyThe Haunted MaskWelcome to Camp NightmareThe Ghost Next DoorThe Werewolf of Fever SwampA Night in Terror TowerRevenge of Lawn GnomesThe Abominable Snowman of PasadenaThe Curse of the Mummy’s TombThe Blob that Ate EveryoneOne Day at HorrorlandNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ ## IF Q89 C1-16 ## AUTONUM \* MERGEFORMAT If there were to be a movie based on Goosebumps, which, if any of the following books would you most want to see turned into a movie? Please select up to 3. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED (UP TO 3) */ Welcome to Dead HouseStay Out of the BasementMonster BloodSay Cheese and DieLet’s Get InvisibleNight of the Living DummyThe Haunted MaskWelcome to Camp NightmareThe Ghost Next DoorThe Werewolf of Fever SwampA Night in Terror TowerRevenge of Lawn GnomesThe Abominable Snowman of PasadenaThe Curse of the Mummy’s TombThe Blob that Ate EveryoneOne Day at HorrorlandNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Which of the following have you done? Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ Read any of the original Goosebumps series Ready any of the Goosebumps Series 2000Read any of the Give Yourself Goosebumps series (Choose Your Own Adventure)Read any of R.L. Stine’s Fear Street series Watched any of the Goosebumps TV series (1995-1998)Watch R.L. Stine’s The Haunting Hour on The HubNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Below is a list of statements some people have given as to why they like Goosebumps. Please select the statements that you agree with when thinking about Goosebumps. Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ The storylines are entertainingI like the charactersI like how each book is a different storyI like how the books are from a kid’s perspectiveI am a fan of R.L. StineI like the variety of monsters in the different booksI like the twists at the end of the booksI like how scary the books areI like how fun the books areI like that the books are for kidsI read them when I was a kidThe books were quick and easy to readThey were fun to read with friendsNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ FUTURE Film EVALUATION/* DISPLAY */ You are now going to read a short description of a potential movie called Goosebumps. While reading the description, please highlight the words or phrases that make you most interested by clicking on the phrase until it turns yellow. You may select as many parts of the description below but you may not highlight more than 10 words consecutively.You will be asked a few questions about the movie afterwards.Goosebumps brings the bone-chilling stories of R.L. Stein’s classic book series to the big-screen in a new adventure that combines the stories of some his most dangerous and deadly monsters. Fourteen year-old Zach Cooper, his mother Gale and his 2 year-old sister Melissa are moving from their apartment in Manhattan to a creepy, rundown house in the small, rural town of Normal, Maryland. Zach is upset about the move but his mom tries to assure him that it will be temporary. As Zach is unpacking the car, he is caught off guard when a pretty girl pokes her head out the window of the house next door and calls down to him. She introduces herself as Hannah and explains she’s been living in the house next door with her overprotective uncle, Mr. Shivers. As if on cue, Mr. Shivers appears in the window and tells Hannah to go back inside to do her homework. Turning to look down at Zach, Mr. Shivers sternly warns Zach to stay away from his niece. The next day is Zach’s first at Normal High. If starting a new school wasn’t hard enough, when Zach arrives in his first period gym class, he discovers that his gym shirt has been misprinted to say “Pooper” instead of “Cooper.” The mistake immediately earns him an embarrassing new nickname and taunts from the popular jocks. Despite this humiliation, Zach is able to make one new friend, a heavy-set boy named Duncan, who seems to be just as in need of a friend as Zach is.That night Zach goes outside to take out the trash, secretly hoping to see Hannah again. After no sign of her, Zach decides to head back inside when he hears a girl’s loud scream coming from Hannah’s house. He looks up and sees dark shadows hurriedly moving behind the curtains followed by a ferocious, horrifying roar. Terrified, Zach rushes inside and calls 9-1-1.When the police arrive, Mr. Shivers explains that the screams Zach heard were coming from the horror movie he was watching and that he sent his niece, Hannah out of town that morning. Though the police seem satisfied with this, Zach is buying it. Mr. Shivers definitely has something to hide. Determined to find out what’s really going on in Mr. Shivers’ house, Zach decides to take matters into his own hands. The next night, while his mother is chaperoning the high school Halloween Dance, he and his new friend Duncan break into Mr. Shivers’ house while he is out. When Zach and Duncan open the study and they find a library stuffed with hundreds of leather-bound manuscripts, each fitted with a bulky steel lock. Duncan approaches the books and reads the titles aloud, “The Scarecrow Walks at Midnight” “The Ghost Next Door,” “The Night of the Living Dummy.” Duncan recognizes them as the original manuscripts for R. L. Stine’s Goosebumps series! Duncan is a huge fan of R.L. Stine and remembers how scary the books were when he was a kid. Zach is more preoccupied with a creepy ventriloquist dummy locked in a glass case. Zach decides to open it and read off the inscription on the dummy’s arm.Hannah suddenly bursts in on the boys demanding that they put down the books, but it’s too late! Duncan has found the key and unlocks the manuscript for “Abominable Snowman of Pasadena”. With a blast of wind, the kids are thrown backwards as a gigantic monster appears in the room as if out of thin air. The Abominable Snowwoman of Pasadena has come to life and with a ferocious roar, begins to tear through the house, making her way out the front door and into the town!Horrified, the boys race after Hannah, who is chasing the monster she calls “Abby”. They follow the damage to an ice rink where Abby has stolen a vending machine and is madly eating all the candy inside- swallowing Pez dispensers whole! Catching sight of the kids, Abby chases after them across the ice rink on a rampage of total destruction. Just when Abby is about to attack, Mr. Shivers appears carrying the manuscript Duncan had opened. Mr. Shivers opens the manuscript, releasing a vortex of wind that instantly sucks Abby back into the pages of her story. Duncan and Zach turn to Mr. Shivers in shock and realization. Mr. Shivers is R.L. Stine, the author of the Goosebumps books! He confesses that when he was a kid he wished that one day he’d be able to write stories so scary that his “monsters would jump off the page.” His wish came true, but not how he expected. Now whenever the original manuscripts are opened, the monsters from the stories emerge from the book and become real life terrors! When Stine (Shivers) and the kids arrive back at the house, they find that Slappy, the ventriloquist dummy, who came to life when Zach read his inscription, has opened every single Goosebumps book in the library! The entire city of Normal is now under attack. Every type of monster that Stine ever created is now alive chasing horrified citizens all around the city. The town center is filled with mummies and an army of homicidal lawn gnomes are tearing up homes. The Werewolf of Fever Swamp, Murder the Clown and the Knight in Screaming Armor are tromping through the streets looking for their next prey. Reptilian-like monsters from Stine’s “Horrorland” series are forming a Monster Police with the 7 foot tall Clem, as their leader. It’s a full-on Monster-palooza! Zach, Hannah, Duncan, and Stine watch in horror as the chaos and panic spreads like wildfire. Slappy, the powerful wooden dummy, gathers all the monsters to declare a monster-human war starting with finding Stine for imprisoning them all these years! Overhearing this, Zach and Duncan convince Stine that the only way for him to stop the monsters is to write them back on the page! Stine realizes he will need his old typewriter that he used to write the original stories, which is now on display at the high school. Stine leads the kids to the high school through the only shortcut; a misty, creepy graveyard. On the way, Zach catches a glimpse of Hannah in the moonlight and she is completely transparent. Zach turns white with this shocking revelation: Hannah is a ghost! Zach confronts Stine who confesses that Hannah is the ghost from one of his best-selling books, “The Ghost Next Door” and since she doesn’t know she’s a ghost, he has been pretending she was his niece ever since! Zach is stunned and heartbroken but before he can react, a pack of vicious blue-furred Beasts from the East pops out from behind some tombstones and chases the group through rest of the graveyard. When the group finally arrives at Normal High, they rush inside the gymnasium where the Halloween Dance is still in full-swing. Stine hurries off to find the typewriter while Zach gathers the other students and teachers to start setting up their defense against the creatures. Chaos ensues as the monsters storm the school and the students fight back with whatever they can- Bunsen burners to fend off scarecrows, tennis rackets to swat mutant insects and a pitching machine to fire baseballs at charging zombies. Suddenly, the entire school begins to shake and as dangerous pink slime begins to ooze through the ceiling. Stine’s deadliest monster, the Blob from “The Blob that Ate Everyone”, a huge gelatinous slime that will devour everything in sight, has started wrapping itself around the school! Zach knows he must get Stine out of the building so that he can finish the story and save the day before the Blob eats them all. In the final epic standoff between the monsters, Stine must finally face the horrifying creatures he’s created while Zach has to find a way to save the day (and Hannah). However, in true Stine fashion, no story can end without a haunting twist. AUTONUM \* MERGEFORMAT Generator ID AUTONUM \* MERGEFORMAT Generator ID AUTONUM \* MERGEFORMAT What one word first comes to mind upon reading this description? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD ## AUTONUM \* MERGEFORMAT Based on everything you have read, how likely would you be to go see Goosebumps in a movie theater when it is released?Definitely would see itProbably would see itMight or might not see itProbably would not see itDefinitely would not see it AUTONUM \* MERGEFORMAT ## IF Q98=C1 ## Why do you say that you would definitely see Goosebumps at a movie theater when it is released? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT ## IF Q98=C2-5 ## What specifically about the movie is holding you back from definitely wanting to see Goosebumps at a movie theater? /* OPEN END 1 BOXES 1 REQ */## IF QTARGETPARENT C1 ## AUTONUM \* MERGEFORMAT Please indicate how likely you would be to take your child between the ages of 6 to 14 to a new movie based on Goosebumps. Definitely would take my child/children to see itProbably would take my child/children to see itMight or might not take my child/children to see itProbably would not take my child/children to see itDefinitely would not take my child/children to see it AUTONUM \* MERGEFORMAT ## IF Q101=C1 ## Why do you say that you would definitely take your child/children to see Goosebumps at a movie theater when it is released? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT ## IF Q101=C2-5 ## What specifically about the movie is holding you back from definitely wanting to take your child/children to see Goosebumps at a movie theater? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT What parts of the description you just read would make you most interested in seeing this story made into a movie? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT What parts of the description you just read would make you least interested in seeing this story made into a movie? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Based on the description, do you think Goosebumps will be...?ExcellentVery GoodGoodFairNot Very GoodBad AUTONUM \* MERGEFORMAT Based on the description, which of the following words and phrases best describe Goosebumps? Please select all that apply./* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ ## TWO COLUMNS ## Action-packedAdventurousBoringChildish ConfusingCoolCuteEmotionalExcitingFamily-friendlyFunFunnyHas good messages/ moralsHas interesting charactersHas an interesting storyHeartwarmingImaginativeInappropriateIntenseOriginalOutrageousRelatableScary in a good wayScary in a bad waySilly SmartStrangeSurprisingToo dark Too violent AUTONUM \* MERGEFORMAT Below is a list of statements some people have given as to why they like Goosebumps. Please select the statements that you agree with when thinking about Goosebumps. Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ I like the storyI like the character of ZachI like the character of HannahI like the character of R. L. StineI like the character of DuncanI like the monstersI like that it’s about the Goosebumps monsters escaping from their booksI like that it’s scaryI like that it’s about kidsI like the romance between Zach and HannahI like the friendship between Zach and DuncanI like that Zach is trying to fit in in a new townI like that Hannah is a ghostI’m a fan of the Goosebumps series of booksI’m interested in seeing how the monsters will lookI like that there are a lot of different monsters I want to see the surprise twist at the endI want to see my favorite Goosebumps come to lifeNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Below is a list of statements some people have given as to why they do not like Goosebumps. Please select the statements that you agree with when thinking about Goosebumps. Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ I do not like the storyI do not like the character of ZachI do not like the character of HannahI do not like that R.L. Stine is a real character in the movieI do not like the character of DuncanI do not like that it’s about kidsI do not like the romance between Zach and HannahI’m am not a fan of the Goosebumps series of booksI am not familiar enough with the Goosebumps stories and charactersI wish the story had stayed more true to the Goosebumps storiesThe movie has too many characters and too much going onIt feels too similar to other movies/TV shows about monstersThe story feels boringThe story feels childishThe story is too scaryThe story doesn’t feel scary enoughI don’t like that it is about monstersNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ ## IF QREADGOOSEBUMPS C1 ## AUTONUM \* MERGEFORMAT Based on the description, does the potential film Goosebumps exceed your expectations?Definitely exceeds my expectationsSomewhat exceeds my expectationsSomewhat does not exceed my expectationsDefinitely does not exceed my expectations## IF Q109 C3-4## AUTONUM \* MERGEFORMAT Why do you say that the Goosebumps description does not exceed your expectations? /* OPEN END 1 BOXES 1 REQ */## IF QREADGOOSEBUMPS C1 ## AUTONUM \* MERGEFORMAT What, if anything, is the Goosebumps movie missing? /* OPEN END 1 BOXES 1 REQ */## IF QREADGOOSEBUMPS C1 ## AUTONUM \* MERGEFORMAT How does this description compare to a normal Goosebumps book?It’s similar and I like itIt’s similar and I don’t like itIt’s different and I like itIt’s different and I don’t like it AUTONUM \* MERGEFORMAT Compared to other films you have seen recently, how unique and different do you think Goosebumps is?Very unique and differentSomewhat unique and differentNot very unique and differentNot at all unique and different AUTONUM \* MERGEFORMAT Why do you say that? /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Are there any recent movies that remind you of Goosebumps? /* OPEN END 3 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Do you think Goosebumps is mostly for males, mostly for females, or for both equally?Mostly for malesMostly for femalesFor both males and females equally AUTONUM \* MERGEFORMAT What age group do you think Goosebumps is mostly geared towards?Mostly for children 7-12Mostly for younger teens 13 to 16Mostly older teens 17 to 19Mostly for people in their twentiesMostly for people in their thirtiesMostly for people in their forties and olderIt’s for people of all ages AUTONUM \* MERGEFORMAT Would rating would you most want the new film to have? GPGPG-13 AUTONUM \* MERGEFORMAT Based on everything you have read about Goosebumps, what would you want to see/learn more about that could increase your interest in seeing the film in theaters?/* OPEN END 1 BOXES 1 REQ */ Character EVALUATION AUTONUM \* MERGEFORMAT Which character make you most interested in seeing Goosebumps? /* RANDOM ROTATE CHOICES ZachDuncanHannahR.L. Stine (Mr. Shivers)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Which monsters make you most interested in seeing Goosebumps? Please select up to two. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED (UP TO 2) */Slappy the ventriloquist dummyWerewolvesZombiesMummiesBlob that Eats EveryoneLawn GnomesAbominable SnowwomanReptile-like monstersBeasts from the EastScarecrowsMutant InsectsNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Do you want Goosebumps to focus more on …? /* RANDOM ROTATE CHOICES */ Zach and his friends The monsters who escape from the Goosebumps novels AUTONUM \* MERGEFORMAT Are there any characters or monsters from the book series that were not mentioned in the description that you want to see in the Goosebumps film? /* OPEN END 5 BOXES 1 REQ */MAXDIFF Story Elements EVALUATION/* DISPLAY */ Now we’d like you to think about some potential story elements of the next Goosebumps movie. For each set of statements you see: First, please indicate which one of the elements listed makes you MOST interested in seeing the film in the theater. Second, please indicate which one of the elements listed makes you LEAST interested in seeing the film in the theater.Please consider each set of elements carefully before making your choice.## MONSTERS UNLEASHED ## Every horrifying monster R.L Stine has ever written has been released on a small town and soon mummies, zombies, werewolves, evil lawn gnomes and various other creatures are taking over and terrorizing the residents. ## OUTCASTS BECOME HEROES ## Zach and his best-friend Duncan, band together to avoid bullies at school, but when monsters attack, they realize it is up to them to save the high school. ## R.L. STINE ## After discovering that all of the monsters from his horror stories come to life, R.L. Stine swore off writing and moved to a small town as Mr. Shivers. But when all of his monsters are released on the small town, Stine knows he needs to face his fears and write his greatest novel ever in order to stop his creations. ## SLAPPY’S REVENGE ## After being trapped by R.L. Stine for years, the diabolical ventriloquist dummy, Slappy, takes the opportunity for revenge and convinces the other Goosebumps monsters that it’s time for them to be the winners and defeat the humans for good.## SMALL TOWN ## Forced to leave his old life in New York, Zach is not prepared for the quiet town of Normal, Maryland. However, in trying to solve the mystery of the next door neighbor, Mr. Shivers and his cute niece, Zach accidentally releases a monster and discovers Normal might not be as quiet as he thought.## MONSTER BATTLE ## When monsters attack during the annual Halloween dance, the high school students rally and begin an epic battle to defend their school against zombies, mutant insects, deranged scarecrows and other Goosebumps monsters.## ZACH AND HANNAH ## Zach’s move to Normal is made easier when he meets the girl next door, Hannah, and they become best friends. However, when he discovers that Hannah is not your average girl, but rather a ghost, he must figure out how to help her before it’s too late. ## GOOSEBUMPS ## Based off the popular children’s book series, the Goosebumps film will feature all of the iconic monsters coming to life as their famous author, R.L. Stine must figure a way to rein them in.## FAN BRAVERY ## Growing up loving the Goosebumps novels, Duncan and Zach are not prepared when they actually have to face the terrifying monsters in real life. With danger around every corner, they must be brave in order to defeat the creatures. ## FAMILY ## Moving from their life in Manhattan has been tough on Zach and his mom, Gale. But when disaster strikes the small town, both of them know they have to come together as a family in order to survive. AUTONUM \* MERGEFORMAT Why did you say you like the following story element the most? ## INSERT CODE MOST ## /* OPEN END 1 BOXES 1 REQ */ AUTONUM \* MERGEFORMAT Is there anything you do not want to see in a new Goosebumps film? Please be as detailed as possible. /* OPEN END 1 BOXES 1 REQ */ Psychographics / Demographics/* DISPLAY */ The following questions are for statistical purposes only. AUTONUM \* Arabic Which of the following movies, if any, have you seen in the theater? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ Warm BodiesMonsters Inc. 3DThe Hobbit: An Unexpected JourneyRise of the GuardiansThe Twilight Saga: Breaking Dawn Part 2SkyfallWreck-It RalphFun SizeFrankenweenieParaNormanDiary of a Wimpy Kid: Dog DaysHotel TransylvaniaPitch PerfectBraveMirror, MirrorSnow White and the HuntsmanMonster HouseThe WatchMen in Black 3Madagascar 3: Europe’s Most WantedDr. Seuss’ The LoraxIce Age: Continental DriftHarry Potter and the Deathly Hallows Part 2The SmurfsNone of the above /* DO NOT ROTATE */ /* EXCLUSIVE */ AUTONUM \* Arabic Which of the following activities, if any, do you spend your free time enjoying? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ ? /* RANDOM ROTATE CHOICES */Attending concerts or listening to live musicBloggingCookingDrawing/creating artExercising or playing sportsGardeningGoing out with friendsListening to musicOutdoors activities (e.g. cycling, hiking, etc.)Playing video gamesReading booksReading comics or graphic novelsReading newspapers or magazinesShoppingSpending time on the internetUsing Twitter (“Tweeting”)Visiting social network websites (Facebook, MySpace, LinkedIn, etc.)Watching movies at homeWatching live sportsWatching televisionNone of the above /* DO NOT ROTATE */ /* EXCLUSIVE */ AUTONUM \* MERGEFORMAT Did you do any of the following activities online in the past week? /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ BloggedCommunicated through Instant MessengerCommunicated with someone via a service like SkypeDownloaded video(s) or musicGambledListened to podcast(s)Listened to streaming music sites like PandoraPlayed gamesPosted to a blog or community siteRead an online newspaper or blogSearched for movie information or watched a movie descriptionShoppedUpdated your page on a social media site like Facebook, MySpace, or LinkedInUsed Twitter (Tweeted)Visited a chat roomVisited iTunes store to purchase music, movies, games or applicationsWatched TV show(s) on sites like Hulu, , or Watched video clips on a site like YouTubeUsed an online dating website like None of the above /* DO NOT ROTATE */ /* EXCLUSIVE */## IF QAGE 13+ ## AUTONUM \* MERGEFORMAT Which of the following TV networks do you watch on a regular basis? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ A&EABCABC FamilyAMCAnimal PlanetBETBRAVOCartoon NetworkCBSCinemaxCNBCCNNComedy CentralCWDiscoveryDisney ChannelE! EntertainmentESPNESPN ClassicESPN2ESPNewsFood NetworkFOXFox NewsFuseFXG4Game Show NetworkHBOHeadline NewsHGTVHistory ChannelIndependent Film ChannelLifetimeThe Movie ChannelMSNBCMTVMTV2National GeographicNBCNickelodeonOxygenSci-Fi ChannelShowtimeSpeed ChannelSpike TVSundanceTBS SuperstationTelemundoTLC TNTTru TVTurner Classic MoviesTV LandUnivisionUSAVersusVH1Other /* SPECIFY */ ## IF QAGE <13 ## /* QKIDNETS */ Which of the following cable TV networks do you watch on a regular basis? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ ## PUT ON OWN PAGE ##4Kids TV ABC Family A&E Animal Planet Bubble Guppies Cartoon Network Comedy Central Discovery Disney Channel Disney XD E! Entertainment ESPN Food Network Fox News FX G4TV Game Show Network HBO HBO Family Lifetime MTV MTV2 National Geographic Nickelodeon Nick Jr. Noggin The N Oxygen PBS Sci-Fi Channel TBS Superstation TLC (The Learning Channel) TNT TV Land USA VH1 Other /* SPECIFY */ None of the above## IF QAGE 13+ ## AUTONUM \* MERGEFORMAT Which of the following TV shows do you watch on a regular basis? /* MULTIPLE RESPONSES PERMITTED */ /* ALPHABETIC */ ## 2 COLUMNS ## 19 Kids and Counting 2 Broke Girls 20/2030 Rock60 Minutes 90210America’s Best Dance CrewAmerica’s Got TalentAmerica’s Next Top ModelAmerican DadAmerican Horror StoryAmerican IdolAmerican PickersArmy WivesArrowBeauty and the BeastThe Biggest LoserBones Breaking BadBreakout KingsBurn NoticeCastleConanCopsCovert AffairsCriminal MindsCSI (any version)Dance MomsDancing With The StarsDatelineDog the Bounty HunterExtreme Makeover (any edition) Family GuyFashion StarFuturamaGhost Hunters GleeGold RushGo OnGrey’s AnatomyGrimmHappy EndingsHart of Dixie Hawaii Five-0Hell on WheelsHell’s KitchenHoardersHouseHow I Met Your MotherIce Loves CocoInterventionIt’s Always Sunny in PhiladelphiaJersey ShoreJimmy Kimmel Live!JustifiedKardashians Reality (any version)KendraLate Night with Jimmy FallonLate Show with David LettermanLaw and Order (any version)LeverageLouieMad MenMajor League Baseball (MLB)Mike & MollyModern FamilyMy Strange Addiction MythbustersNASCARNational Basketball Association (NBA)National Football League (NFL)National Hockey league (NHL)NCAA College BasketballNCAA College FootballNCIS (any version)New GirlOnce Upon A TimeParenthoodParks and RecreationPawn StarsPerson of InterestPGA Tour GolfPretty Little LiarsPrivate PracticeProject RunwayPsychRaising HopeRevengeRevolutionRizzoli & IslesRoyal PainsSaturday Night LiveSay Yes to the DressScandal SmashSo You Think You Can DanceSons of AnarchySouth ParkSouthlandSportscenterStorage Wars (any version)SuburgatorySupernaturalSurvivorSwamp PeopleTeen Mom/16 and PregnantTeen Wolf The Amazing RaceThe Apprentice (any version)The Bachelor/Bachelorette The Big Bang TheoryThe Cleveland ShowThe Colbert ReportThe Daily Show with Jon StewartThe Good WifeThe Late Late Show with Craig FergusonThe MiddleThe Mindy ProjectThe Millionaire Matchmaker The OfficeThe Real Housewives (any version)The Real World/The ChallengeThe Simpsons The SoupThe Tonight Show with Jay LenoThe Vampire DiariesThe Voice The Walking DeadTop Chef (any version) Top GearTosh.0Touch Two and a Half MenUltimate Fighting Championship (UFC)Up All NightVegasWarehouse 13White CollarWWE WrestlingOther?? /* SPECIFY */ None of the above## IF QAGE <13 ## /* QKIDSHOW */ Which of the following TV shows do you watch on a regular basis?? ? /* MULTIPLE RESPONSES PERMITTED */ ## 2 COLUMNS ## A.N.T. Farm Adventure TimeAlmost Naked Animals Bakugan: Mechtanium Surge Batman: The Brave and the Bold Ben 10 (any version)Beyblade: Metal MastersBig Time RushBucket & Skinner’s Epic AdventuresDegrassiDora the ExplorerFanboy and Chum ChumFred: The ShowGenerator RexGood Luck CharlieGreen Lantern: The Animated SeriesHouse of AnubisHow to RockiCarlyJohnny TestKung Fu Panda: Legends of AwesomenessLego Ninjago: The SeriesLevel UpMAD My Babysitter’s a VampirePhineas and FerbPlanet SheenPokémon: Black & White: Rival DestinesPrankStarsRedakai: Conquer the Kairu Regular ShowScaredy SquirrelScooby-Doo! Mystery IncorporatedShake It Up!Sidekick So Random!SpongeBob SquarePantsStar Wars: The Clone Wars Supah NinjasT.U.F.F. Puppy The ‘90s Are All ThatThe Amazing World of GumballThe Fairly Odd ParentsThe Garfield Show The Looney Tunes Show The Penguins of Madagascar The Problem SolverzThunderCats Victorious Young Justice Other?? /* SPECIFY */ None of the above## ASK ONLY IF 18-54 ## AUTONUM \* MERGEFORMAT What is the last grade that you completed?Grade schoolSome high schoolHigh school graduateSome collegeCollege graduateGraduate schoolTechnical school AUTONUM \* MERGEFORMAT What is your total family household income before taxes?Under $20,000$20,000 to $29,999$30,000 to $39,999$40,000 to $49,999$50,000 to $59,999$60,000 to $74,999$75,000 and overDon’t know/ refused AUTONUM 39.Which one of these best describes your employment status?Employed full-time (30 hours or more per week)Employed part-time (less than 30 hours per week)Unemployed - but looking for workUnemployed - but not looking for workHomemakerStudentRetired AUTONUM \* MERGEFORMAT Do you live in: A cityA suburb just outside a cityA rural area AUTONUM \* MERGEFORMAT Are you…?Single- Never MarriedMarriedLiving with significant otherDivorced/Widowed/SeparatedOther /* SPECIFY */ ................
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