The Key Success Factors of Social Media Marketing: Case ...
Number of Page Likes and Brand Discussions. Starbucks’ Facebook page has 186,061 page likes and 4,128 people talking about the brand. For a premium beverage brand like Starbucks, there are about 2.4% of the total fans talking about the brand. Considering the product type, price and target, these numbers are quite large. ................
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