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Internal Analysis of Panera Bread CompanyCore CompetenciesCore competencies involve product features, competencies, competitive abilities and marketplace attainments that hold highest impact upon future competitive success within the market. For known brands like Panera Bread Company the core competencies involve:Sound PresenceThe company has a sound presence within its niche sector; a powerful relation with its franchisees; the company chiefly focuses upon having a specialty bread and strong financial performance. During the year 2008, the corporation operated in around 1,252 bakery-cafes located within 38 American States as well as Canada. High quality foodThe success of Panera Bread Company greatly relies upon its strategy of high quality food and quick service. The company has a very powerful brand image and this has contributed a lot towards their success. Panera Bread Company manufactures Artisan breads. Further, Artisan bread makes use of natural constituents with skilled focus that sets apart the corporation from commercial rivals. This assists the company to become safe within its market sector.Good relationship with franchiseesPanera Bread Company holds a powerful relation with its franchisees. The company chiefly functions, via franchise contracts all through the US and assists in company’s growth. In addition, the corporation lays high emphasis towards being a specialty bread brand. SWOT Analysis StrengthsThere are a number of strengths associated with Panera Bread Company. The company has a sound presence within its niche sector; a powerful relation with its franchisees; the company chiefly focuses upon having a specialty bread and strong financial performance. During the year 2008, the corporation operated in around 1,252 bakery-cafes located within 38 American States as well as Canada. The success of Panera Bread Company greatly relies upon its strategy of high quality food and quick service. The company has a very powerful brand image and this has contributed a lot towards their success. Moreover, Panera Bread Company holds a powerful relation with its franchisees. The company chiefly functions, via franchise contracts all through the US and assists in company’s growth. In addition, the corporation lays high emphasis towards being a specialty bread brand. Panera Bread Company manufactures Artisan breads. Further, Artisan bread makes use of natural constituents with skilled focus that sets apart the corporation from commercial rivals. This assists the company to become safe within its market sector.WeaknessesPanera Bread Company holds extremely focused geographic processes, implying towards the fact that the company is limited to functioning within North America. This is considered as being an issue because a modification in state taxes could result in risk for the marketplace concentration. Also, it loses the prospects that their rivals would need to establish themselves within foreign marketplaces. The corporation does not function within Europe-Africa or Asia-Pacific area that could be prospective regions the company could benefit from. Moving ahead, other weakness associated with Panera Bread Company is lack of scale. When contrasted with its rivals, the company has a quite lower revenue level. Corporations like Starbucks and McDonalds dwarf Panera Bread Company, in annual revenues. Further, Panera must step into other areas for becoming a global competitor.Opportunities Spreading into new geographic marketplacesPanera is making efforts of expanding its operations across the United States. Several consumers who have used Panera state that they would surely prefer going to the company’s again. With the companyexpanding as well as entering into new geographic marketplaces, it is expected that its sales level wouldpersist to perk up if it ensures that its sales are focused upon urban employees and individuals who would like light atmosphere of Panera. Sharply increasingcustomers’ demand With more American peoplemindfulabout their weight, the light as well as healthy food options of Panera wouldeffortlesslyappealbuyers who are searching for a place where they couldbuy the right thing. Not just does the company offers healthy options, it also offers food speedily. This is regarded as being a great feature for buyers who are occupied but even then would prefer keeping their healthunder check. Threats Ease of exit The food and restaurant sectorexperiencesquite high rate of ease of exit. In case if any restaurant or food brand starts getting a bad standing, consumerswould not prefer that place. Panera mustensure that it properly maintains its image as well asfood quality so that the buyers don’t switch to some other brands. Within the food sector, it is not improbable for any particular brand to lead one day and go down business in coming times. Likely entrant potentialsThe ease of entry in the food and restaurant sector is also quite high. Additionally, new entrants step into the sector all the time. Thus, it’s possible that some new brand could come around, which provides Panera’s great deals along with healthy food options.Risinglevel of competition amongst themarketcompetitorsRestaurants and food brands are inserting new varieties and aspects to their food menus daily. Even fast food brandshave startedmoving towards a healthy food menu for its customers. Additionally, drive-thrus are contending with Panera with respect tooffering food to buyerseasily and quickly. Competition within the sector is quitestrong and continuallyaltering styles and ideas are necessary for survival. Resource Based TheoryAward-winning bakery expertise Valuable- The menu options of Panera are quite important for its progressfor the reason that it makes availablesuperior quality food products that to at a lesser price and buyers couldrelish it without waiting for long. Moreover, the food items offered arequite healthy and this greatlyenhances company’s imagesince several Americans havestarted eating healthy.A large number of customersprefer to dine at Panera due toits awardwinning options in the menu which eventually increasescompany’s revenue as well. Rare- While other food chains and brandsmight hold award-winning bakery proficiency, it’s questionable that their food productsare be manufactured and made ready with the speediness of food items offered by Panera. Moreover, with the bread that is already being baked at some other localfacilities of fresh dough, the appreciatedfood menu is presented forbuyers almost instantaneously that make this resource of the company quite rare. It makes possible for Panera to hold a competitive benefit over other food brands. In-imitable- It would prove to be quite hard for other food brandswithin the sector to duplicate the exceptional sourdough bread of artisan, which is produced within exceptionalunitsestablishedspeciallyfor baking bread. For the reason that the bread is produced with unmatched bakery proficiency, it is improbable that any restaurant or food brand could duplicate any recipe that to without facing some type of litigation. Organization- With around 17 local fresh dough units of Panera, it becomes quite simple for the company to yieldbenefit of this particular resource. Panera’s award-winning bread is movedstraight to their several different locations so that thebuyerscouldrelish this resource. Café Environment ValuableThe relaxing environmentof Panera inducesconsumers to sit within the eatery and order food items while completing homework or reading a book. It offers the view of an appealing and warm neighbourhood gathering area. Rare- The majority of cafes couldprovidea similaratmosphere as Panera, nevertheless not everycafeoffers the huge range of food itemslike Panera. The café environment of Panera is quite rare since it is quitebiggeras compared to theclassic cafes having anextensive selection of food items.In-imitable- Although it would be simple to duplicatethe café environment of Panera, the brand’sstanding would easily deal with any new entrant that tried doing so. The environment of the café together with Panera’s standingas well as food selection makes the café atmospherehold a competitive benefitchieflyfor the reason that Panera was a “first-mover” in introducing a café environment to the restaurant sphere. Organization- Panera is quite proficient of sustainingthe café atmosphere. With passing years, the company has integratedlatest designs that keep up the storesurroundings. It has added superior-value furniture, convenient seating space and lastly, bright and open display. Panerahas also set up Wi-Fi and fireplaces for further convenience. The companyensures that it remains in line with the alteringneeds of the customersthroughmaintaining the café atmosphere.Porter’s Value Chain Analysis Primary Activities Panera Bread Company is basically a casual eating experience having a fast food twist. The chief goal of every bakery café is to offer an appealing and distinct environment, which is exceptionalforeveryregion, facilitating the buyers with “Panera Warmth”. Together with every location of Panera being exceptional in its own manner, the companyoffers buyerssimilar quality service and product irrespective of the region. The company follows the same format everywhere in order to ensure that all itsbuyersfeel the similar vibe, atmosphere and flavors in everyPanera outlet. For ensuring that the company offers quality products, it is quite important that it hasstaff members who couldsustain Panera quality.Each day, the company serves the highest quality and freshest food itemsto thebuyers. Panera lays focus upon its recently baked breads and pastries; noticeably, the fresh dough is transported to the locations neverthelessthe challenging task is to observe the way it reaches there. Such fresh dough abilities and the trucks fleet offerscompany a competitive advantage, wouldoffersuperior quality products to the buyer every time that could negativelyaffect their competitors. Panera company believes in not imposing the company on theirbuyersas a result, they do not carry any compelling advertising. Panera has a quiteeffectivemanner of advertising. It offers promotions likebillboards and coupons near itsoutlet locations. Chiefly, the companyputs in every possible effort for growingits sales by way of menu development for accommodating the present marketplaceatmosphere, product merchandising, offeringitems at normal prices and local charitable eventssponsorship. The company is growing its brand awareness by way ofconstructive word of mouth. It is intending to attract first time buyersto its bakery cafés. It has been observed that the buyers who visit Panera on frequent basis come at a particulartime of the day and do not generallydiverge from that specific visit time. One aspect thatdifferentiates Panera from rest of the brands is not just its surroundings and remarkable quality but the service. All thingsare made to order, speedy and highlysignificant fresh. The company has recentlyreorganizedits food menu for integrating the current health trends. Support Activities The staff membersare not just individuals who are givenmonthly pay. At the time when the companyemploys an hourly employee whether it isa baker, manager or cashier; all undergoan intensive 10-week training program. These training sessions makes possible for the staff members togain knowledgeabout the Panera Bread Company and what is involved in operating at Panera. Not just does the company worries about the staff members, but it also appoints more than 830 individuals that look after the fresh dough unitsas well astruck drivers that carry the fresh dough to the bakery-café. Moreover, Panera appears as being a only ranger, offeringseveralits provisionsvia its own company, nevertheless that isn’t the situation. Even though, it does offer its own dough for bagels and bread and own transport for theseitems, it hasdeveloped a strategic alliance with Dawn Food Products, Inc who offers the sweet goods to the company’s bakery-cafés. Further, this alliance proves to be quite useful for the company. The specialized bakers place their artisan bit to the sweet itemsthroughinsertingitems like fruit toppings along with other constituentsfor meeting the artisan standards.References:Panera Bread (2017)?About Panera?[Online]?, Date Accessed: 10/03/2017Panera Bread (2017)?Our History?[Online]?, Date Accessed: 10/03/2017Thompson, A. A. (2008) Panera Bread Company, Crafting and Executing Strategy. Ed. Douglas Hughes, New York: McGraw-Hill/IrwinUnited States Census Bureau(2007) NAICS Full-service Restaurants Industry Definition [Online] , Date Accessed: 10/03/2017 ................
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