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3) Starbucks dropped the word "Coffee" from its logo. This is an example of: A) Standardization. B) Adaptation. C) Diversification. D) Automation. E) Modernization. Answer: C. Difficulty: 2: Moderate. Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company can expand globally. AACSB: Application of knowledge ................
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