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1. Sejarah “Starbucks Caffe”

Sejarah starbucks dimulai pada tahun 1971 di kota Seattle, Amerika. Pada saat itu starbucks masih menjajakan kopi dengan menggunakan mini van.

Nama starbucks diberikan oleh Herman Meville Moby Dick, seorang pengarang novel klasik. Pada tahun 1982 Howard Schultz bergabung dengan starbucks , dalam perjalanan bisnisnya ke Italia dia mengunjungi sebuah cafe terkenal di Milan. Dia terkesan dengan rasa kopi Italia yang mencampurkan latte dan mocha. Howard kemudian mencoba untuk memperkenalkan rasa kopi yang baru ini ke warga kota Seattle. Dan warga Seattle menyukai rasa kopi ini dan menjadi penggila kopi.

Pada tahun 1990 an, starbucks berusaha untuk memperluas pasar dengan membuka banyak gerai starbucks. Dimulai dari seluruh Amerika hingga akhirnya keseluruh dunia. Hingga akhirnya starbucks menjadi gerai kopi no 1 di dunia.

Gerai starbucks di Indonesia sendiri dibuka tahun 2002 di bawah manajemen PT. Sari Coffe Indonesia.

2. Komitmen starbucks untuk para pelanggannya :

To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.

Here are the principles of how we live that every day:

➢ Our Coffee, it has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

➢ Our Partners, we’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

➢ Our Customers, when we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

➢ Our Stores, when our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life—sometimes slow and savored, sometimes faster. Always full of humanity.

➢ Our Neighborhood, every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action— bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility—and our potential for good—is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

➢ Our Shareholders, we know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks—and everyone it touches—can endure and thrive.

➢ Onward, starbucks is committed to a role of environmental leadership in all facets of our business.

3. Tata cara pelayanan STARBUCKS

Tata cara pelayanan di seluruh kedai Starbucks sama yaitu “Self Service” atau tamu melayani diri mereka sendiri.Setiap tamu yang datang ke kedai starbucks hanya akan datang ke kasir lalu memesan menu Coffee , Tea or Juice yang ada di board lalu tamu langsung membayar pesanan mereka dikasir. Apabila pesanannya memakan waktu sekitar 8-10 menit maka petugas kasir pun akan meminta nama sipemesan tersebut dengan tujuan apabila pesanannya sudah jadi maka petugas yang ada dikasir akan memanggil sipemesan untuk kembali ke kasir mengambil pesanannya tersebut.

Di starbucks hanya menyediakan petugas yang bisa dipanggil ke table dengan catatan mereka hanya melayani tamu apabila sang tamu memerlukan sugar , tissue dan lain-lain yang tidak berkaitan dengan pemesanan makanan.

4. Daftar menu minuman di STARBUCKS

• FRAPUCCINO

BLENDED COFFEE :

1. CARAMEL / VANILLA COFFEE JELLY DARK MOCHA

2. MOCHA/CARAMEL/VANILLA

BLENDED CREAM :

1. GREEN TEA CREAM

2. CHOCOLATE CREAM CHIP

BLENDED JUICE :

1. RASPBERRY BLACKCURRENT

2. MANGO PASSION FRUIT

• TEA

a) FULL LEAF BREWED TEA

b) GREEN TEA LATTE

c) ICED SHAKEN LEMON TEA

d) CHAI TEA LATTE

• CHOCOLATE

a) SIGNATURE CHOCOLATE

b) CARAMEL CHOCOLATE

c) HAZELNUT CHOCOLATE

• EXPRESSO & COFFEE

a) COFFEE LATTE

b) CAPPUCINO

c) WHITE CHOCOLATE MOCHA

d) COFFEE MOCHA

e) CARAMEL MACHIATO (FAVORITE)

f) ICED CARAMEL JELLY LATTE

g) ICED VANILLA JELLY LATTE

h) VANILLA LATTE

i) ICED SHAKEN EXPRESSO

j) COFFEE AMERICANO

k) BREWED COFFEE

l) COFFEE MISTO

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Hot caramel machiato (fav)

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Iced caramel machiato (fav)

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Signature chocolate

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Manggo passion fruit and raspberry balckcurrent

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Iced shaken lemon tea

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Iced coffee americano

5. Menu makanan di STARBUCKS

• BAKERY

a) BUTTER CROISSANT

b) BANANA WALNUT BREAD

c) BLUEBERRY OAT BAR

d) CINNAMON CHIP SCONE

e) CHEESECAKE BROWNIE

f) RASPBERRY SCONE

• STARBUCKS PETITES

a) APPLE PIE

b) BIRTHDAY CAKE POP

c) CHERRY PIE

• SANDWHICES , PANINI &WRAPS

a) EGG SALAD SANDWHICES

b) TURKEY RUSTICO PANINI

c) ROASTED VEGETABLE PANINI

d) TURKEY AND SWISS SANDWHICES

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BUTTER CROISSANT

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CINNAMON CHIP SCONE

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BIRTHDAY CAKE POP

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CHERRY PIE

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EGG SALAD SANDWHICES

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ROASTED VEGETABLE PANINI

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