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StrengthsLarge posters and pictures of feature drinks/foodColor scheme blends in together: orange/brown toneCoffee, the most popular order, is quick to get Maintain good amount stock of foodCoupon: $5 discount of drink and sandwich, can print as many times as you want to use the discountLarge images of menuDonut/munchkin products right in front of customers when ordering -> tempted to get themSeasonal, fresh products: big, different color words so the product stands outGreat breakfast sandwiches that Starbucks and Espresso Royale don’t offerWeaknessesTables, sugar counter, and trash need to be cleaned up moreAdvertise the discount in store to get more customersSeats are cramped togetherLess coffee flavor varieties than the drinks at Starbucks and Espresso RoyaleOpportunities:More Dunkin Donut locations on the Urbana side, not just Green St.Advertise coupon/deals like what Mia Za’s has, daily dealsThreats:Other coffee locations: Starbucks and Espresso Royale ................
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