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Competition and SWOT AnalysisWhat is direct competition:What is indirect Competition:What is SWOT Anaysis:StrengthsWeaknessesOpportunitiesThreats4707255-63500Exercises – Starbuck’s SWOT AnalysisFor each of the points below, identify whether or not it represents a Strength, Weakness, Opportunity or Threat in Starbucks SWOT Analysis. To many, Starbucks has been a symbol of free-market capitalism out of control - another multinational out to blanket the earth. Starbucks has faced crowds of protesters trashing the store, leaving its windows smashed and its tasteful green-and-white decor smelling of tear gas instead of espresso. Starbucks grew from 17 coffee shops in Seattle 15 years ago to over 16,000 outlets in 50 countries. The Starbucks name and image connect with millions of consumers around the globe. The company is hard-pressed to grind out new profits in a home market that is quickly becoming saturated. Starbucks has no choice but to export its concept aggressively. Consumer spending tanked in the US’s economic downturn, and those $6 lattes were an easy place for people on a budget to cut back. Relatively high product pricesStarbucks faces competition from large U.S. competitors such as McDonald’s and their new McCafés. Starbucks has been very innovative over the years by offering new products and services that can be retailed in their cafes, such as Fair Trade products.New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.Starbucks are exposed to rises in the cost of coffee and dairy products.Since its conception in Pike Place Market, Seattle in 1971, Starbucks’ success has lead to the market entry of many competitors and copy cat brands. SWOT Brand/Company ResearchResearch any brand or company and complete a SWOT analysis. Your research should identify 3 points in each category (i.e., Strength, weakness, opportunity, threat).Name: ___________________________________Company/Brand: ___________________________StrengthsWeaknessesOpportunitiesThreats ................
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