Parent Company Star Bucks Coffee joints Food Products ...

Starbucks Last Updated Thursday, 26 August 2021 22:36

Star Bucks Parent Company Starbucks Category Coffee joints Sector Food Products Tagline/ Slogan Bring on the day

USP

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Starbucks Last Updated Thursday, 26 August 2021 22:36

Commitment to the highest quality coffee in the world STP Segment People looking to go to have a coffee and snacks at a hangout place Target Group Youth in the middle and higher income groups Positioning A place where you can have a great coffee along with a great experience SWOT Analysis Strengths

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Starbucks Last Updated Thursday, 26 August 2021 22:36

1. Starbucks has excellent brand name and brand visibility across the globe and is synonymous with cof 2. The company has younger demographics as its customer base helping it becoming popular and achie 3. Excellent ambience and service are the hallmarks of any Starbucks store 4. Starbucks is one of the most popular coffee outlets in the world and is popularly recognized 5. Starbucks has own brands of food products and coffee 6. Starbucks logo and name has high brand recall 7. The company is one of the strongest franchises in the world 8. The company is recognized as a dependable brand by customers across the world 9. Starbucks has a unique way of connecting with customers by writing by their names of the coffee cups 10. Starbucks has extended globally in most of the major markets and has strong supply chain network w 11. The quality of their core offerings like Flat white, cappuccino, latte etc. is very high and people are re

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Starbucks Last Updated Thursday, 26 August 2021 22:36 12. May people prefer coffee while travelling, Starbucks gives proper experience with good quality cups

Weaknesses 1. Menu items at Starbucks are often perceived to be expensive as compared to other chains and local p 2. Starbucks is still rising in a lot of newer markets like India 3. Health conscious customers have started to move to more health based beverages 4. Being a global chain, sometimes the expectation of prices and experience for local market can be ver

Opportunities 1. Introduce cheaper versions of coffee based items so that the target audience can afford them better 2. Starbucks can tap the smaller towns/cities in newer markets 3. Could diverse their product not only in coffee e.g. Beverages like Tea are preferred in many markets l 4. Rising consumerism in emerging markets can lead to spend in services like good quality coffee

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Starbucks Last Updated Thursday, 26 August 2021 22:36 5. Home Delivery and Consumer products as during pandemic a lot of customers didn't go to office or ou

Threats 1. Threat from existing coffee chains and fast food outlets where coffee is offered along with other food i 2. Dependent on Government commodity rates 3. Global financial crisis which make peoples tend not to spend too much money. 4. Threats of substitute products and services include other drink items such as colas, teas or juices that 5. Perceived ill effects of coffee consumption by many people. 6. Pandemic where people tend not to go out can severely impact business

Competition

Competitors 1. Barista Lavazza

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