PDF Flavors of the Future

Flavors of the Future

Rising stars of flavors for sports nutrition influenced by North America

A journey of discovery

So, what's next?

Which trends are set to shape the winning flavors of tomorrow? How do we separate the fleeting from the enduring? What will make my products stand out? These are among our favorite conversations.

So, we set out to devise our hot list of the rising stars of flavors for sports nutrition. Our journey of discovery begins with the flavor zeitgeist, harvesting ideas and inspiration from influential bloggers, food writers and futurologists. Then we benchmarked with real data such as product launches and global search trends.

Finally, our experts in flavor and sports nutrition assessed and refined to create our hot list; only those that they felt had true potential in the market making the final cut.

Authors

Alexandre Massumoto Principal Researcher

Sarah O'Neill Marketing Manager, Carbery Will McCormack Business Development Manager, Synergy US Barbara McCarthy Nutrition Research Manager, Carbery Parveen Werner Marketing Director, Synergy US Hugh Evans Marketing Manager, Synergy UK

Your new flavor forecast

Innovation is the lifeblood of success. Nowhere is this more evident than in the sports and performance nutrition market, where savvy consumers actively seek the latest nutritional science delivered in new and interesting formats and flavors.

As part of our ongoing flavor exploration journey, we wanted to ensure that we uncovered the stars of tomorrow and beyond. We have divided our chosen flavors into four categories that illustrate where the flavor sits in terms of its lifecycle from emerging through to global potential.

Yuzu Mochi

Ahead of the curve, new to consumers and generally too novel to be on menus.

Tart Cherry Turmeric Speculoos Matcha

Starting to appear in food products with potential to mainstream in the near future.

Pecans

Regarded as normal or conventional in a segment and poised to work in sports nutrition.

S'mores Birthday Cake Cookie Dough

Well established in certain regions with potential for global appeal.

Paired to perfection

Foodpairing? uses science to analyze and determine, on a molecular level, the degrees and compatibility between different ingredients. Reveal delicious pairings you've never even imagined!

carrot

ginger lemon

Yuzu

Yuzu is a citrus fruit similar to a small, irregular grapefruit with pitted skin. It can be yellow or green depending on the degree of ripeness. Yuzu originated from and grows wild in central China and Tibet. It was introduced to Japan and Korea during the Tang Dynasty and it remains widely cultivated there. The yuzu's flavor is tart, closely resembling that of a grapefruit, with overtones of mandarin orange. It is rarely eaten as a fruit, though in the Japanese cuisine its aromatic zest (outer rind) is used to garnish some dishes, and its juice is commonly used as a seasoning, similar to lemon in other cuisines.

IN MARKET PRODUCTS

U Matcha Matcha green tea with yuzu flavor (USA, 2013)

Samuel Adams American Summer Tropic of Yuzu wheat ale

(USA, Jul 2017)

CONSUMER INTEREST

Truly Spiked & Sparkling Lemon & yuzu flavor sparkling water (USA, Feb 2018)

Sencha Naturals Yuzu & ginger green tea mints

(USA, 2017)

FLAVOR COMBOS

lemon

mint

apple

Yuzu Is the Asian "Superfruit" Seattle Bartenders Are Currently in Love With

Yuzu Is Embraced as a Mainstay Ingredient

Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and has been incorporated into products ranging from alcoholic beverages to artisan desserts. The newfound popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays.

Mochi

Mochi, a simple pounded rice cake, has begun its journey to become the fusion dessert we've all come to know and love. A traditional Japanese food, it is typically sold and eaten during the Japanese New Year. Nowadays, people refer to mochi ice cream as simply mochi. However, using the shorthand you are referring exclusively to the dough surrounding center.

It's perfectly soft and squishy on the outside, but refreshingly cold and creamy on the inside. The textures of the mochi and the ice cream work perfectly together, and every variety we tried was saturated with flavor

If you haven't bitten into a squishy, sweet, cold mochi, you're seriously missing out

EPIC!

IN MARKET PRODUCTS

CONSUMER INTEREST

Halo Top Mochi & green tea ice cream (USA, Aug 2017)

My/Mo Strawberry mochi ice cream

(USA, Jun 2017)

Buono Mochi Ice Dessert Non-dairy mango ice dessert (USA, May 2018)

FLAVOR COMBOS

Mochi bars are coming!

It's hard to improve on plain ice cream, but wrapping it in soft, spongy mochi does the trick

strawberry

Mochi flavored products started to appear in late 2014 and have increased by 300% since then

mango

green tea

Tart Cherry

Tart cherries, also known as sour cherries, are bright red when harvested and retain their vibrant color when juiced, frozen or baked. There are several varieties of the tart or sour cherry: the dark-red Morello cherry and the lighter-red varieties including the Amarelle cherry and the popular Montmorency cherry. The Montmorency cherry is the most popular and owes its status to its use in baking and other recipes.

Why Everyone's Sweet on Tart Cherries

Tart Cherry Next Superfood of 2018

IN MARKET PRODUCTS

Cherry Performer Recovery-Enhancing Body Fuel Tart cherry juice (USA, Mar 2018)

CONSUMER INTEREST

Bissinger's Tart Cherry & Cocoa Nib Crisp

Dark chocolate bar (USA, Feb 2018)

Upruit Sparkling Tart Cherry Cold-Brew Coffee Cold pressed fruit and sparkling cold-brew coffee (USA, Oct 2017)

FLAVOR COMBOS

NEW PRODUCT LAUNCHES

strawberry

Numbers of tart cherry product launches increased by 87% between Q4 2017 and Q1 2018.

chocolate

blueberry

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