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ABC-123 Tutoring Services Marketing PlanDee MassengillTutoring Services: A tutoring service provides additional support, special, or remedial instruction to individuals. The purpose of tutoring is to help students help themselves, or to assist or guide them to the point at which they become an independent learner. Marketing VisionABC-123 Tutoring Services believes the students who most need additional help in learning math are those at the remedial level, and not those who already excel and have parents who push them to excel further. We believe that middle school and high school are the most important times to offer this additional help, while it can still impact a teen's ability to graduate, attend college, and succeed in a career. ABC-123 Tutoring Services has already established its focus and a small group of dedicated, carefully chosen and trained tutors. With a new focus on marketing, featuring website redevelopment, rebranding, new advertising initiatives, and systematic referral programs, ABC-123 Tutoring Services is posed to grow significantly. Currently there are only two tutoring services offered in Johnston County. The first is Sylvan Learning and the next one is ABC-123 Tutoring Services. The other completion these two businesses face are from private tutors. Job Prospects for Tutors both Private and PublicData on Job Outlook are updated on a yearly basis and are compiled from national statistics which may not reflect either regional variations or more recent changes in employment conditions.Over the five years to November 2018, the number of job openings for Private Tutors and Teachers is expected to be above average (between 25,001 and 50,000). Job openings can arise from employment growth and people leaving the occupation. Further information about job openings and projected employment growth is available on the Help page.Employment for this occupation rose strongly in the past five years and in the long-term (ten years). Looking forward, employment for Private Tutors and Teachers to November 2018 is expected to grow moderately.This is a large occupation (39,400 in November 2013) suggesting that opportunities should be available in many (but not all) regions.Private Tutors and Teachers have a relatively low proportion of full-time jobs (18.6 per cent). For Private Tutors and Teachers working full-time, average weekly hours are 42.4 (compared to 41.1 for all occupations) and earnings are average - in the sixth decile. Unemployment for Private Tutors and Teachers is average.The most common level of educational attainment is Bachelor degree (37.5 per cent).Private Tutors and Teachers are mainly employed in Education and Training, Arts and Recreation Services and Health Care and Social Assistance.Key Indicators demand for tutoring services is growing. Parents want their children to get the best education, stay in school and to get them college ready. There is a high market share for tutors and ABC-123 tutoring services will help need the demand of the growing services.A big advantage that ABC-123 tutoring Service has over the competitors is the business is owned and operated by a teacher. The teacher has a chance to take over the market share. The owner Dee Massengill can work with all 44 schools in her county to promote her business and gain access to a data base of students who may need tutoring petitor A: Sylvan Learning CenterStrengthsOperates in 37 citifies in NC94% brand awareness30 years in businessWeaknesses$95.00 initial feeDoes not always give one-on-one tutoringAdded cost for additional testing after start upCostlyCompetitor B:Private TutorsStrengthsTutors will come to you or meet at a specific locationMost tutors are teachersGives one-on-one individual lessonsWeaknessesCosts are usually $30-$50Tutor may only be able to tutor one subjectAll tutors do not provide other services such as: testing, test taking skills, and study skillYou may have to hire more than one tutor for different areas ABC-123 Tutoring Services:StrengthsOwned by a teacherSmall business to provide one-on-one tutoringLow costLocated in a central location in the countyAccess to 44 schoolsWeaknessesNew business with only one year in operationBrand awareness has not been established yetDoes not offer online tutoring help at this timePositioning of Product or ServiceDistinctively define the services offered in the market and against its completion over time. Position the services of each competitor against any new changes in services offered and compare our services against the completion. Our services offer one on one time with each of our students in a learning environment. By comparing all of our strengths and weaknesses against all completion we will continue to position our place in the market. We will brand our services and Consumer PromiseTutoring BenefitsOne on one attentionImproved academic performanceIdentification of learning problemsIncrease confidence and self esteemImprove study skills and strategyTargeted Consumer DemographicsAdvertising Strategy and ExecutionABC-123 Tutoring Services’ WebsiteMonthly newsletterBusiness Cards for owner and tutorsYellow PagesOffer one free tutoring service if they mention ABC-123 Tutoring WebsiteFacebookSales PromotionsFlyers passed out to all 44 schoolsNewspaper advertisingBusiness OrganizationsSignageWord of mouth advertisingPositioning of Products and ServicesTutoring Prices:Kindergarten: $35.001st Grade?- 5th Grade Reading: $35.001st Grade?- 5th Grade Writing and Grammar: $35.001st Grade?- 5th Grade Math and Arithmetic: $35.001st Grade?- 5th Grade Social Studies: $35.001st Grade?- 5th Grade Science: $35.00Pre-Algebra: $35.006th Grade?- 8th Grade Math: $35.006th Grade?- 8th Grade Reading: $35.006th Grade?- 8th Grade English and Writing: $35.006th Grade?- 8th Grade Science: $35.006th?Grade?- 8th Grade Social Studies: $35.006th Grade?- 8th Grade World Studies: $35.009th?Grade?- 12th Grade English: $35.009th - 12th Grade English (Honors or Advanced): $40.00AP Biology: $40.00AP Calculus AB: $40.00AP Economics: $40.00AP English Language: $40.00AP English Literature: $40.00AP Environmental Science: $40.00AP Psychology: $40.00AP Statistics: $40.00AP US History: $40.00AP World History: $40.00Algebra 1 or 2: $35.00Algebra 2 (Honors or Advanced): $40.00Biology: $35.00Biology (Honors or Advanced): $40.00Chemistry: $35.00Civics (or Government): $35.00Earth Science: $35.00Environmental Science: $35.00Geometry: $35.00Geometry (Honors or Advanced): $40.00Physics: $35.00Physics (Honors or Advanced): $40.00Pre-Calculus: $40.00Psychology: $35.00Sociology: $35.00Spanish I or II: $35.00US History: $35.00World History: $35.00Test PreparationACT Exam Prep: $35.00AP Exams Prep: $40.00ASVAB Exam Prep: $35.00CLEP Exam Prep: $35.00GED Exam Prep: $35.00PSAT Exam Prep: $35.00SAT Exam Prep: $35.00Study Skills Training: $35.00Homework Help: $35.00Organization Skills Training: $35.00First year’s Goals100% customer Satisfaction50 new clientsUp to date learning materials and booksOffer scholarships to our high school students and volunteersGive an Educational Grant to the school that has sent us the most students ................
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