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Use the summer allergies tip sheet as:Material you can distribute to local media (sample cover email below)Content to upload to your website and/or newsletterInformational flyer for patients/publicCover Email to Media OutletsSubject: The Ugly Truth About Summer AllergiesDear [INSERT REPORTER’S NAME],Summertime should be fun for everyone, but warm weather can create a “hot mess” for those with allergies and asthma. To help allergy sufferers enjoy picnics and barbecues while looking their best, I’ve included some tips in the press release below, courtesy of the American College of Allergy, Asthma and Immunology (ACAAI).As a local allergist who specializes in treating allergy and asthma, I would be happy to speak with you about how allergy sufferers can avoid the summer triggers that may give them the appearance of black eyes or looking tired and rundown. I’m available by phone [INSERT PHONE NUMBER] or email [INSERT EMAIL].Thank you for your time,[INSERT NAME][INSERT PRACTICE]The Ugly Truth about Summer AllergiesSeasonal allergies can cause unwanted appearance changes[INSERT YOUR CITY, STATE] [INSERT DATE] – As if a runny nose and red eyes weren’t enough to ruin your warm weather look, summer allergies can bestow even more than you’ve bargained for this year. In fact, some unusual symptoms can leave you looking like you lost a round in a boxing ring.“Allergy sufferers may wrongly think that once spring is over, they won’t have allergy symptoms,” said allergist [INSERT NAME, INSERT PRACTICE]. “Unfortunately, that’s not true. Summer often brings a whole new set of symptoms from allergens such as ragweed, grass pollens and mold spores. In addition to sneezing and watery eyes, allergies sometimes cause black eyes, lines across the nose and other cosmetic symptoms.”Even if you’ve never before had allergies, they can suddenly strike at any age and time of year. You might want to consider visiting your board-certified allergist if these undesirable signs accompany your sniffle and sneeze.Allergic Shiner: Dark circles under the eyes which are due to swelling and discoloration from congestion of small blood vessels beneath the skin in the delicate eye area.Allergic (adenoidal) Face: Nasal allergies may promote swelling of the adenoids (lymph tissue that lines the back of the throat and extends behind the nose). This results in a tired and droopy appearance in your face.Nasal Crease: This is a line which can appear across the bridge of the nose usually the result of rubbing the nose upward to relieve nasal congestion and itching.Mouth Breathing: Cases of hay fever with severe nasal congestion can result in chronic mouth breathing, associated with the development of a high, arched palate, an elevated upper lip, and an overbite. Teens with allergic rhinitis might need braces to correct dental issues.According to the ACAAI, pollen, mold and insect stings are common allergy culprits during the summer months. In addition, fresh produce such as celery, apples and melons, can also cause allergy symptoms. This is known as food pollen syndrome, cross-reacting allergens found in both pollen and raw fruits, vegetables and some tree nuts.Allergy symptoms can often be mistaken for a cold. However, there are ways to tell the difference between a summer cold and an allergy. “If your symptoms last for more than two weeks, it’s probably an allergy,” said Dr. [INSERT LAST NAME]. “Colds fade while allergies persist. And symptoms such as itchy eyes, nose and throat, along with sneezing, usually means an allergy. “Before turning to over-the-counter antihistamines and nasal sprays for relief, allergy sufferers should speak with an allergist to ensure medication is right for them and enough to combat symptoms. For more information about seasonal allergies, and to locate an allergist in your area, visit . ? ................
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