Doe.sd.gov



Communications Toolkit SY 2017-18

Below is a breakdown of suggested activities you can use in your district to provide information to stakeholders about current topics in education. Please feel free to use these resources as you see fit. Electronic copies of all documents noted below are located at . The Department of Education will share similar messages with key stakeholders on a statewide level.

|Suggested Topics and Resources |

|Attendance awareness |

|Superintendents Call to Action (APPENDIX A) |

|Leading Attendance: A Toolkit for Principals |

|Summary (APPENDIX B) |

|Full toolkit: |

|Teaching Attendance 2.0 |

|Summary (APPENDIX C) |

|Full toolkit: |

|Attendance tracking tool |

|SD-STARS Student Attendance Report to determine local attendance issues (APPENDIX D) |

|SD Public Broadcasting videos to share on district website, at parent/teacher conferences, athletic and arts events |

|PSA #1: |

|PSA #2: |

|PSA #3: |

|Proactive admission (appropriate for high school) |Career pathways (appropriate for middle and high school) |

|Sample text for parent letters/newsletters/blogs |Sample text for parent letters/newsletters/blogs |

|Fall message (APPENDIX E) |General message (APPENDIX G) |

|Spring message (APPENDIX F) |Message promoting SDMyLife (APPENDIX H) |

|Social media | |

|Sample messages on topics listed above (APPENDIX I) | |

|Other Important Themes: Dates and Activities |

|Back to School: Use #SDBackToSchool on social media to share photos and messages celebrating |Dyslexia Awareness Month, October: Find the newly updated Dyslexia Handbook for Teachers and |

|back-to-school season |Parents in South Dakota at |

|Native American Day, Oct. 9: Promote cultural awareness by sharing the elder videos at |American Education Week, Nov. 13-17: Contact local legislators to start discussing upcoming |

| with students and parents |legislative issues |

|Teacher Appreciation Week, May 7-11: Use #ThankATeacher on social media to share photos and |Summer reading: Send letter home with elementary students (APPENDIX J) |

|messages of appreciation | |

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