East Tennessee State University
East Tennessee State UniversityDay of Giving Timeline = Direct Mail; = Direct E-mail; = Social Media; = Web; = Text; $$ = Paid Post Written/Scheduled; = Complete; = N/ATaskTimingMeet/brainstorm with directors of development & leadership10/2/2018Set Strategy & Goals. For 2019:- Acquisition, retention, and upgrades- Emphasize online giving- Monetize social media- Focus on a limited number of areas to support- Involve units and influencers- Donor Goal: 35010/10/2018Identify Committee Members10/15/2018Video – Request Production by University Relations10/23/2018Committee Meeting #1 (Introduction)10/23/2018Committee Meeting #2 (On-line Portal)12/5/2018Branding/Theme12/20/2018ETSU Today Magazine (feature page)12/30/2018Ask Units to Identify Matching/Challenges ($2,500 for each unit)1/8/2019Online Portal; tiles, designations, leaderboards, incentives, e-mail receipt, etc.1/15/2019Committee Meeting #3 (Training; Sharing)2/12/2019Social Media Graphics & Sample Posts2/12/2019Online Platform Testing2/12/2019Arrange for Electronic Billboards 2/22/2019 Save the Date Direct-Mail (postcard/magnet)2/22/2019Background Materials to Foundation (meeting prep)2/26/2019Request Photo Support for Call Center2/28/2019Instructions for Plea Videos3/1/2019Prepare Thank You Materials3/1/2019Video – First Draft Available3/4/2019 SM1-Save the Date Social Post (ETSU/Alumni Shared)3/6/2019Committee Meeting #4 (ETSU Foundation; Video)3/5/2019Background Materials to Dr. Noland (meeting prep)3/18/2019 Simple Simon (non-donors) (35,000 letters)3/15/2019 SM2-Day of Giving is One Month Away3/17/2019 Gold Cord Circle Appeal (~215 letters)4/1/2019 President’s Circle Appeal (~800 letters)4/1/2019Background Materials to Dr. Noland (DoG in general)4/1/2019Traditional Media/Press?4/1/2019Ask all Advancement Staff to be Advocates4/2/2019Committee Meeting #5 (Dr. Noland; Scott Carter; F/S Letters; commun.)4/3/2019 EM1-Get Ready for Day of Giving (Intro/Easy Ways)4/3/2019 Faculty/Staff/Retiree Appeal (~3,500 letters) (F/S delivered by Comte.)4/3/2019 Second Gift Letters4/3/2019Matching/Challenge Gift Development4/10/2019 SM3-Day of Giving One Week Away (12:30 p.m.) (Easy Ways Video)4/10/2019Ask all Alumni Who are Also Faculty & Staff, to be Advocates4/10/2019 SM4-Day of Giving in 4 Days #4 (12:30 p.m.)4/13/2019 EM2-Day of Giving is in 3 Days (Call to Action) (3:00 p.m.)4/14/2019 SM5-Day of Giving in 3 Days #3 (12:30 p.m.)4/14/2019 SM6-Day of Giving in 2 Days #2 (12:30 p.m.)4/15/2019Upload Offline Gifts (Simple Simon, F/S/R, matches, challenges, etc.)4/15/2019Day of Giving Comte Workshop (videos/graphics/questions/etc.)(1:30 p.m.)4/15/2019 EM2a-Faculty/Staff/Retiree (6:00 p.m.) (Ltr & Door Hanger)4/16/2019 SM7-Day of Giving is Tomorrow #14/16/2019Jon Calls All Advocates - Challenge4/16/2019Ask Alumni Assoc. and Univ. Relations to share specific posts4/17/2019 Day of Giving on ETSU Website (starting at 11:00 a.m. thru duration)4/17/2019Upload Offline Gifts (10:30 a.m.)4/17/2019 EM3-Day of Giving is Today (11:00 a.m.) (Open Doors/Video)4/17/2019 EM3b-Student Appeal (11:00 a.m.) (Share & Sample E-mail/Text)4/17/2019 $$ SM8-Day of Giving is Today (11:00 a.m.) 4/17/2019Upload Offline Gifts (2:00 p.m.)4/17/2019Remove Pharmacy alumni e-mail addresses from main list4/17/2019 EM4-DoG (2:30 p.m.) (“Chunk” & Update)4/17/2019 SM9-DoG Update (2:30 p.m.) (Chunk)4/17/2019Upload Offline Gifts (4:00 p.m.)4/17/2019 EM5-DoG (7:00 p.m.) (Carillon & Update Video)4/17/2019 SM10-DoG Update (7:00 p.m.) (Give. Advocate. Share)4/17/2019LYBUNT and SYBUNTs??4/18/2019 EM6-DoG (9:00 a.m.) (Amphitheater & Good Morning) 4/18/2019Upload Offline Gifts (8:00 a.m.)4/18/2019 SM11-DoG Update – advertise FB Live (9:00 a.m.)4/18/2019ETSU DoG Call Center (10:00 a.m. to 12:00 p.m.)- Applied Sociology Research Lab (ASRL); Rogers Stout, 222; Pam Ritter, Scott Carter, & Coaches Sanders, Forbes, Ezell, & Shelton; note cards, calls in, thank you calls, advocating, Facebook Live, lunch, and photos4/18/2019 Texting to 1,000 constituents (RELAY) (11:00 a.m.)4/18/2019Upload Offline Gifts (2:00 p.m.)4/18/2019 EM7-DoG (2:30 p.m.) (Matching/Challenge & Update)4/18/2019 SM12-DoG Update (2:30 p.m.)4/18/2019Upload Offline Gifts (4:00 p.m.)4/18/2019 EM8-DoG (5:00 p.m.) (It’s Not Too Late! & Update)4/18/2019 SM13-DoG Update & It’s Not Too Late! (5:00 p.m.)4/18/2019Obtain List of DoG Donors (6:00 p.m.)4/18/2019 EM9-DoG Thank You & Video to Donors (6:52 p.m.)4/18/2019 SM14-DoG Thank You & Video (6:52 p.m.)4/18/2019Upload Offline Gifts (8:30 a.m.)4/22/2019Thank You/Acknowledgement Process (DoG Thank You cards/stickers)4/22/2019Reporting and Stats – overall and by designation5/1/2019 ................
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