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Visual Analysis EssayThe first step in writing this essay is to pick a visual text. Make sure that you choose a text that attempts to influence readers in significant ways (whether by appealing to logic, emotions/values and/or credibility). This essay will be form 2-3 pages, typed and double-spaced with 1” margins.You might choose to focus on any one of the following types of visual texts for this assignment: AdvertisementPhotographArchitectureConsumer product/product packagingWork of artPolitical cartoonBillboardEtc.Once you have selected an image to focus on for your visual analysis essay, consider the following general questions as you begin the process of analyzing it:What is your general impression of the design and presentation of the image (including any written text that may be part of the image)?What are the important design elements?What is the relationship between image and written text?In what ways does the design appeal to your logic/reason/emotion?Does the credibility of a company or an individual play a role in this image?Does the image assume people have prior knowledge about what it represents?How would you describe the message/impact of the text?Do you feel like the image achieves its intended impact? As you begin writing the first draft of your visual analysis, please use the following outline to help you get started:Briefly describe the image you are analyzingDescribe the medium & genreWho produced it? When/where did it first appear?Make a claim about the imageAnalyze the image’s context (the bigger picture/history/events surrounding the image)Analyze the text of the image (the different parts of the image, including any written text)Build a strong conclusionRefer to the Rhetorical Writing from “Writing for College and Beyond” by Lester Faigley PDF for additional notes about writing a visual analysis essay. We will discuss this document in class during Week 3; please make sure that you’ve read it before you come to class. Thanks! ................
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