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Value guidelines for first term projectGrade – 11Subject: MarketingTopic: Logo PresentationLast date for submission of project: 25th MayCover page(Name of the project, school logo, year, name of the student, class, name of the teacher in charge)Certificate on project completion(sample provided down)Acknowledgement(sample provided down, students can add extra words if required)Index Methodology(sample provided down)Introduction to marketing (What is market?, What is marketing? Importance of marketing, Functions of marketing, features of marketing)What is marketing mix?, What are 4 p’s of marketing mix? Explanation on product, price, place and promotionWhat is branding?Explanation on brand name, brand mark, trade name, trade mark, logo, logo design, types of logoNeed for logoRole of branding, merits of branding, essentials of good brand nameSelect any two companies(Eg coca cola , pepsi cola, nestle , Cadbury , Emirates ,Indian airlines etc) Companies name and logo(in two single page in big font)Introduction on companyHistory of that companyProducts/services provided by that companyIntroduction on few products or services provided(eg: if Pepsi cola, what are soft drinks? Why is the need of soft drink? Why customers buy soft drinks)(if Pantene, what are shampoos? What is the need? Why customers buy shampoos? etc.)History of logo Evolution/development of logo , tag line.Logo and brand name for all products under that company(Example Nestle is trade name but each product line under that company has different brand name and brand mark like Maggie, Nesquie, Milo , corn flakes, chocolates etc.)For Second company repeat Q 14 to Q 21 Customer Questionnaire(total 20 questionnaire- 10 questionnaire directly meeting the customer and other 10 questionnaire through social media)(sample provided below)Tabular Analysis on response of questions(sample given below0Graphical analysis on response of questions (only pie charts)Verbal analysis- conclusion on the research. Appendix(with pictures with logos and brand names on your company, and products)BibliographyMethodologyWe learnt on the introduction of marketing, marketing mix and brandingWe selected a best company and collected information on the history of the companyMarket Research on importance of logo Survey on with consumers on the basis of logo and brandAnalysis and graphical presentation on surveyFinal conclusion Sample questionnaire ( on soft drinks)(at least 8-10 questions)Questionnaire on logo analysisName: ________________Age: ________Sex :__________Marital status:______________Which soft drink do you prefer?Pepsi b. Coca-Cola c. Thumps up d. unbranded Why do you prefer that product?Good priceBranded with standardized qualitySince my friends buy thatTaste and flavorWhich type of soft drink do you prefer?Orange flavorLemon flavorCola flavorAny other flavor .Specify?How is the price of that product?Standard priceCheap than their competitorBest price to the value attached with the productWhy customers prefer branded product?Best qualityReputation Fixed priceSince others preferDurabilityAre you loyal to a particular branded soft drink?Yes NoBranded products have a great role in the market.AgreeDo not agreeTabular analysis (sample)Question numberNo of respondents selected a.No of respondents opted b.No, of respondents opted c.1569242143389The Indian High school, DubaiSchool LogoBONAFIDE CERTIFICATEThis is to certify that ………………………… of class……………… of the Indian High School has completed the Marketing Project with the topic ………………………….. under my supervision. He has taken proper care and shown utmost sincerity in completion of this project.I certify that this project is up to my supervision and as per the guidelines issued by the CBSE.Name of the teacher in charge:Signature:ACKNOWLEDGEMENTI would like to convey my heartful thanks to Mrs.………………………, my Marketing teacher who always gave valuable suggestions and support for completion of my project.Her moral support and continuous guidance enable me to complete my work successfully. V.Srijaya055-838994204-3977594 ................
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