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Customized Entertainment

Chapter 7.3 Note-taking Guide

1. Opening Act – Think Critically

What information would Magic Johnson need in order to determine locations for more movie theaters?

2. What is customizing?

3. What does impromptu mean?

4. Why does planning and production of television shows require a large viewing audience?

5. Why do advertisers like to show commercials to children?

6. What is tiering and why was it developed?

7. What is the mission of viewer- and listener supported TV and radio and how do they get their financing?

8. Intermission – Why is different TV programming shown in different cities or regions of the United States?

9. What years were the Baby Boomers born?

10. What do Baby Boomers enjoy?

11. What kind of information do marketers need in order to segment the group?

12. What will the average age of the population be in 2035?

13. Marketing Myths – Think Critically

What does this information tell entertainment marketers and marketers in general?

14. What percentage of movie attendance do Baby Boomers account for?

15. What will Baby Boomers continue to do through 2020?

16. Intermission – Why are Baby Boomers important to entertainment marketers?

Encore

17. An advantage of customized entertainment over entertainment for the masses is

a. More people will buy it

b. It can be impromptu, based on the audience

c. No information is needed about the customers

d. None of these

18. Baby Boomers are important to entertainment marketers because

a. They have discretionary income

b. They are interested in leisure-time activities

c. They are expected to be active throughout retirement

d. All of these

19. If Baby Boomers are the largest age group in the nation, why is so much sports and entertainment advertising aimed at 12- to 24-year olds?

20. Break down the Baby Boomers into four different niche markets based on age and gender. Name two sports or entertainment products or services to market to each niche.

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