/TV

SPON

THE WEEKLY MAGAZINE RADIO/TV ADVERT'

USE

6

12 AUGUST 1963-46.

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TV BILLINGS MARK BY AUTO MAKERS

SEEN FOR '63 p.29

Ratings- accuracy upheld by using 2 techniques p. 37

11111k.

o Odi?4,JOd

M-AthXat'IsMaUdyMtisR'ngESefific&ieJnNcyS.E

WBALTV BALTIMORE

'MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION"

NATICNALLY RE PRESE. TEO BY EC.NRD PETRY & CO . INC

GREATER*

Wheeling -Steubenville

Ohio Valley Market

* GREATER

because WTRF -TV's NEW TALLER TOWER has replaced our old smaller tower. Note these impressive NEW WTRF -TV market

area figures ..

529,300

TV HOMES

$ 5,369,000,000

TOTAL SALES

lt all adds up

to profitable results for

Y t

advertisers.

For WTRF -TV

availabilities,

call VP Bob

Ferguson or SM

Cy Ackermann. ..Area Code 304,

232.7777.

National Rep.,

'George P.

a k

llingbery Co.

PERSONALITY

Floyd Ottawoy SYR GANG

WER

Coral Johnson WOMEN

Ed Murphy MUSIC

Fred Hillegos NEWS

Joel Moreinits

NEWS

Elliot Gave TIMEKEEPER

It packs a friendly punch. Stroll dawn the street with Fred Hillegas ar Carol Johnson ar Deacon Doubleday. Watch the smiles light up peoples' faces; hear the known -you -all -my -life greetings from total strangers.

This friendly attitude is for you, too, when these personalities are selling for you. And, that's why WSYR Radio is the

greatest sales medium in Central New York.

So you see what happens:

Personality Power = Sales Power for you in the

18- county Central New York area. Instant friends for what you have ta sell.

Richard Hoffmann BUSINESS NEWS

Represented Nationally by

THE HENRY I. CHRISTAL CO., INC.

NEW YORK DETROIT

BOSTON

CHICAGO

SAN FRANCISCO

Alan Milair MUSIC

8,11 0 Donnell spoors

A.

4111%11

John Gray MUSIC

Oeocon Doubleday

FARM

.l SPONSOR I" kt ta

1J61

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rr1111?11f1IFIffIlfQrflff .. .J.Jt

11;

main

5 KW

SYRACUSE, N. Y.

'

N e C in Control Now York

fi 23 4

570 KC

METRO- GOLOWYN .MAYER TELEVISION PRESENTS

1PONSORI 12 AUGUST 1963 VOL. 17 No. 32

Key Stories

View from the Lion's Den

29 AUTOMOTIVE BILLINGS CONTINUE TO SOAR Tr car gross time sales this year expected to go to record $70 million or beyond

War is Hell, Lieutenant

33 SPOT RADIO SELLS CONCEPT OF DEMOCRACY Sonderling stations launch year-long campaign

While war is history, real (and a profession) it fortunately doesn't have universal appeal. It is certainly a subject women shun.

34

- to guard against radicals, left and right

DANNY THOMAS THE 'TOOTHLESS TIG ER'

A recent example is found in television. This past season brought two war slanted series to home screens. Their action and

Man of many successful enterprises includi ng 'Danny Thomas Shoae' now starting sevent h season

adventure was popular with men, but was

of great disinterest to women. TvQ found both shows were over 40% more popular with men than women. This is'not the ratio

37

RATINGS TESTED BY DIFFERING TECHNIQ UES

Nielsen, by comparing separate measureme nts,

for top TV success. By contrast, the reverse ratio is true of drama programs. So, can

.finds close agreement upholds accuracy

we have the best of two worlds? Something military and dramatic for both men and

40

TvAR TAKING SOFT -SELL SEMINAR ON THE ROAD

women?

Combination workshop presentation will make tour

The answer is the peacetime Marines. There's no argument (and there better not

to reach 1,000 admen in eight major markets

be) that the Marine Corps is a fighting out-

fit. But, what is it like to learn the difficult profession of a Marine? A young marine

Sponsor -Week

has many of the learning problems of the

young doctor or lawyer -yet he's assigned

responsibilities quicker, has tougher ground

11

49

Top of the News Advertiser & Agencies

54 Radio Networks 54 Tv Networks

rules. For any bright, dedicated and sensitive young man, learning the job of Marine

56

Stations & Syndication

60 Representatives

is loaded with drama potential.

48 Washington Week- broadcast ad news from nation's capital

Sound off. Right now all these elements

of drama centered around a young lieutenant in the peacetime Marine Corps are be-

Sponsor -Scope

ing put on film -an hour's worth a week

for a September start on NBC -TV 7:30 pm

19

Behind -the-news reports & comments for executives

Saturdays. There's all the action of land,

sea and air training for the old "boot" or the contemporary youngsters. Plus there's the

Departments

dramatic, occasionally traumatic, transformation of a young officer from a "green

24

Calendar

shavetail" to a combat -ready platoon lead- 46 Commercial Critique

6 Publisher's Report

64 Sponsor Masthead

r

er. Here is real flesh and blood excitement

of living and learning-on base and off.

16

Data Digest

64 Spot -Scope

This series is called THE LIEUTENANT.

24

555 Fifth

44 Timebuyer's Corner

It stars, to quote an accurate press release, "rugged ex- football player and film stunt-

60

Newsmakers

63 Viewpoint

man" Gary Lockwood, with Robert Vaughn

as co -star. Already Lockwood has learned

much of what it's like to be a Marine. The Marines are trying to learn from him what

its like to be a TV star; such things as

"What kind of a date is Tuesday Weld?" Peace, it's wonderful.

SEYMPXoIDOrEkWNCSUE1O7ST.RTIV2E1RO2, FCEFMoDICmUITErbOr:ianR6ye1IdA2HLiwl,Nl i.tCh7MI-R8Ti0CcV8hU,0igL.UaAnTS IAORvNae,d.,iaAC,DhUVicEaSRgToFIMS1I1N,1tG`3. 17O2-F16F96IC643E-S1S1: P65O65N5SOFiRfthPuAbvleic.,atNioenws

SOUTHERN OFFICE: Box 3042, Birmingham 12. Ala. 205 -FA 2 -6528

WPSc'URpEBISeNSTsTECIRN4RN0IGP_TOOIOFPFFNaFISnCICt:EeE:Ud:.6S2i0.n21$9U8C.WSoa.eAlyisf.eot arPn2r.ui8abtChliaSshntSreaet.dde, at,Nw$eeS9weankolYyFo.yrerakSanrec.cIi,osOcnNtodh.e8rcY,la.cs4os1u5nptroYiesUtsag$1e1-18p9ao1i3dy.eoafr.

Single N.Y.0

4

SPONSOR/12 ACC,t'sI' I91i;'

WE'VE GOT

A WAY

WITH

WOVEN

Month after month, Channel 2 is the No. 1 spot on the dial for Detroit's women viewers, specially the 18 to 30 year olds. To lick any sales problem you may have with this big -buying group, call your STS man.

18 to 39 Year Old

WOMEN VIEWERS

Sept., 1962 thru June, 1963"

WJBK -TV

43%

STATION "6"

25%

STATION "C"

17%

STATION "0"

15%

IZ.-6 PM M F 11.r

aaB S,RI I16:-M,r Irne I%)

WJB K-TV

CBS IN DETROIT

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