/TV
SPON
THE WEEKLY MAGAZINE RADIO/TV ADVERT'
USE
6
12 AUGUST 1963-46.
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TV BILLINGS MARK BY AUTO MAKERS
SEEN FOR '63 p.29
Ratings- accuracy upheld by using 2 techniques p. 37
11111k.
o Odi?4,JOd
M-AthXat'IsMaUdyMtisR'ngESefific&ieJnNcyS.E
WBALTV BALTIMORE
'MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION"
NATICNALLY RE PRESE. TEO BY EC.NRD PETRY & CO . INC
GREATER*
Wheeling -Steubenville
Ohio Valley Market
* GREATER
because WTRF -TV's NEW TALLER TOWER has replaced our old smaller tower. Note these impressive NEW WTRF -TV market
area figures ..
529,300
TV HOMES
$ 5,369,000,000
TOTAL SALES
lt all adds up
to profitable results for
Y t
advertisers.
For WTRF -TV
availabilities,
call VP Bob
Ferguson or SM
Cy Ackermann. ..Area Code 304,
232.7777.
National Rep.,
'George P.
a k
llingbery Co.
PERSONALITY
Floyd Ottawoy SYR GANG
WER
Coral Johnson WOMEN
Ed Murphy MUSIC
Fred Hillegos NEWS
Joel Moreinits
NEWS
Elliot Gave TIMEKEEPER
It packs a friendly punch. Stroll dawn the street with Fred Hillegas ar Carol Johnson ar Deacon Doubleday. Watch the smiles light up peoples' faces; hear the known -you -all -my -life greetings from total strangers.
This friendly attitude is for you, too, when these personalities are selling for you. And, that's why WSYR Radio is the
greatest sales medium in Central New York.
So you see what happens:
Personality Power = Sales Power for you in the
18- county Central New York area. Instant friends for what you have ta sell.
Richard Hoffmann BUSINESS NEWS
Represented Nationally by
THE HENRY I. CHRISTAL CO., INC.
NEW YORK DETROIT
BOSTON
CHICAGO
SAN FRANCISCO
Alan Milair MUSIC
8,11 0 Donnell spoors
A.
4111%11
John Gray MUSIC
Oeocon Doubleday
FARM
.l SPONSOR I" kt ta
1J61
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main
5 KW
SYRACUSE, N. Y.
'
N e C in Control Now York
fi 23 4
570 KC
METRO- GOLOWYN .MAYER TELEVISION PRESENTS
1PONSORI 12 AUGUST 1963 VOL. 17 No. 32
Key Stories
View from the Lion's Den
29 AUTOMOTIVE BILLINGS CONTINUE TO SOAR Tr car gross time sales this year expected to go to record $70 million or beyond
War is Hell, Lieutenant
33 SPOT RADIO SELLS CONCEPT OF DEMOCRACY Sonderling stations launch year-long campaign
While war is history, real (and a profession) it fortunately doesn't have universal appeal. It is certainly a subject women shun.
34
- to guard against radicals, left and right
DANNY THOMAS THE 'TOOTHLESS TIG ER'
A recent example is found in television. This past season brought two war slanted series to home screens. Their action and
Man of many successful enterprises includi ng 'Danny Thomas Shoae' now starting sevent h season
adventure was popular with men, but was
of great disinterest to women. TvQ found both shows were over 40% more popular with men than women. This is'not the ratio
37
RATINGS TESTED BY DIFFERING TECHNIQ UES
Nielsen, by comparing separate measureme nts,
for top TV success. By contrast, the reverse ratio is true of drama programs. So, can
.finds close agreement upholds accuracy
we have the best of two worlds? Something military and dramatic for both men and
40
TvAR TAKING SOFT -SELL SEMINAR ON THE ROAD
women?
Combination workshop presentation will make tour
The answer is the peacetime Marines. There's no argument (and there better not
to reach 1,000 admen in eight major markets
be) that the Marine Corps is a fighting out-
fit. But, what is it like to learn the difficult profession of a Marine? A young marine
Sponsor -Week
has many of the learning problems of the
young doctor or lawyer -yet he's assigned
responsibilities quicker, has tougher ground
11
49
Top of the News Advertiser & Agencies
54 Radio Networks 54 Tv Networks
rules. For any bright, dedicated and sensitive young man, learning the job of Marine
56
Stations & Syndication
60 Representatives
is loaded with drama potential.
48 Washington Week- broadcast ad news from nation's capital
Sound off. Right now all these elements
of drama centered around a young lieutenant in the peacetime Marine Corps are be-
Sponsor -Scope
ing put on film -an hour's worth a week
for a September start on NBC -TV 7:30 pm
19
Behind -the-news reports & comments for executives
Saturdays. There's all the action of land,
sea and air training for the old "boot" or the contemporary youngsters. Plus there's the
Departments
dramatic, occasionally traumatic, transformation of a young officer from a "green
24
Calendar
shavetail" to a combat -ready platoon lead- 46 Commercial Critique
6 Publisher's Report
64 Sponsor Masthead
r
er. Here is real flesh and blood excitement
of living and learning-on base and off.
16
Data Digest
64 Spot -Scope
This series is called THE LIEUTENANT.
24
555 Fifth
44 Timebuyer's Corner
It stars, to quote an accurate press release, "rugged ex- football player and film stunt-
60
Newsmakers
63 Viewpoint
man" Gary Lockwood, with Robert Vaughn
as co -star. Already Lockwood has learned
much of what it's like to be a Marine. The Marines are trying to learn from him what
its like to be a TV star; such things as
"What kind of a date is Tuesday Weld?" Peace, it's wonderful.
SEYMPXoIDOrEkWNCSUE1O7ST.RTIV2E1RO2, FCEFMoDICmUITErbOr:ianR6ye1IdA2HLiwl,Nl i.tCh7MI-R8Ti0CcV8hU,0igL.UaAnTS IAORvNae,d.,iaAC,DhUVicEaSRgToFIMS1I1N,1tG`3. 17O2-F16F96IC643E-S1S1: P65O65N5SOFiRfthPuAbvleic.,atNioenws
SOUTHERN OFFICE: Box 3042, Birmingham 12. Ala. 205 -FA 2 -6528
WPSc'URpEBISeNSTsTECIRN4RN0IGP_TOOIOFPFFNaFISnCICt:EeE:Ud:.6S2i0.n21$9U8C.WSoa.eAlyisf.eot arPn2r.ui8abtChliaSshntSreaet.dde, at,Nw$eeS9weankolYyFo.yrerakSanrec.cIi,osOcnNtodh.e8rcY,la.cs4os1u5nptroYiesUtsag$1e1-18p9ao1i3dy.eoafr.
Single N.Y.0
4
SPONSOR/12 ACC,t'sI' I91i;'
WE'VE GOT
A WAY
WITH
WOVEN
Month after month, Channel 2 is the No. 1 spot on the dial for Detroit's women viewers, specially the 18 to 30 year olds. To lick any sales problem you may have with this big -buying group, call your STS man.
18 to 39 Year Old
WOMEN VIEWERS
Sept., 1962 thru June, 1963"
WJBK -TV
43%
STATION "6"
25%
STATION "C"
17%
STATION "0"
15%
IZ.-6 PM M F 11.r
aaB S,RI I16:-M,r Irne I%)
WJB K-TV
CBS IN DETROIT
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