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Size of The U.S. Self-Improvement Products & Services Market($ millions)20052007 200920112009-14 avg. growth/yrInfomercials$1,290$1,520 $1,041$1,1666.0Mail order catalogs70N/A N/A----Motivational Speakers #3283332963366.8Personal coaching2,4001,5001,2901,3706.2Holistic institutes320498 5646346.2Books6938087277763.4Audiobooks354420 4064556.0Weight loss programs * - Commercial2,0203,7903,5203,3984.7 - Medical (excluding surgery)Stress management Products/programs 1,9502,019 2,3902,7257.13103203153150.0 TOTAL VALUE9,73511,064 10,53411,1755.5 Source: Marketdata estimates. & forecasts Notes: # top 10 speakers only NA - comparable data not available for this year* Diet books sales are included in books figure above. Excludes ingestibles such as diet sodas, OTC diet pills/appetite suppressants, meal replacement shakes.** excludes: therapist counseling, anti-anxiety drugs, massage services. Mail order programs and books sold via infomercials are included in infomercials figure above.- Holistic institutes: Hay House revenues added in 2007- Medical weight loss programs: Includes prescription diet drugs. ................
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