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Advertising Methods, Costs, and OptionsFor this assignment you will be exploring different methods of advertisement. When you are complete send it in and start working on the advertisement section of your Business Plan.Option One: Spotify Audiences five key streaming habits does Spotify use to understand its audience?How much of Spotify streaming occurs on mobile devices? What type of music do most millennials listen to? What is the most popular “listening moment”?How much more likely are millennials to share information about new products?How much more likely are millennials to buy a brand they saw advertised?Who is 900% more likely to listen to listen to Spotify on a gaming console?List three characteristics that describe the “Tech Early Adopter” group.When considering moms, what three products/services would you advertise using Spotify?What characteristics does Spotify recommend you use to “Reach the Right Audience”?How does Spotify work to reach its users in “The Right Context”?Click on Audio “Spec Sheet”How long can an audio as on Spotify last?Along with the audio, what pieces of text must you include with your ad?Where does the ad image you create lead to? How many destinations can there be?Click on Video “Spec Sheet”What does HAVOC stand for? In the case of video ads what does this mean?How do video ads work on Spotify?What does CTA stand for? List three options that Spotify allows.Return to previous page.What is an Ad Overlay? Where does it drive traffic to?What is a Homepage Takeover? How long does it last and what platforms is it available on?What is a Sponsored Playlist? Give an example of one.Option Two: YouTube is a True View In Stream Ad?What is a Bumper Ad? When is it useful to use such an ad?What is a True View Discovery Ad? What would be an advantage of this type of ad?On the top of the web page, click on the link “Running a Video Ad”Where are the two places you can send your potential customers?In what situation would you want to send customers to your website? When would you want them to go to your YouTube channel?What are the three basic pieces of information that YouTube uses to find your target market?Click on “Learn More About Targeting”How many users does YouTube have? How many countries and languages is it available in?When adding more targeting methods are you narrowing or widening your target market? When is this positive and when is this negative?Review: What are demographics? Why are they important when targeting?What is an affinity audience? What is a custom affinity audience?How can advertisers use topics and keywords to make their advertisement more successful?Go back to the previous page, when there return to the top of the page and click on “Pricing”When do you have to pay for someone viewing your TrueView ad?How much do most businesses pay for local campaigns? When can you make adjustments to these plans?At the top of the page click on “Success Stories”Pick a case study and answer the following questions:Who is your company?What do they do?In your own words, summarize the “About Us” section.How did YouTube help your company advertise? What were the results?What are the insider tips given by your company?Pick another case study and answer the following questions:Who is your company?What do they do?In your own words, summarize the “About Us” section.How did YouTube help your company advertise? What were the results?What are the insider tips given by your company?Option Three: TelevisionTo fill in the following questions go to the following website much do television ads cost on average? What determines the price?How do companies access their target market on television?If you were to place a single ad on a show like Oprah how much would it cost you on average? What would the same ad cost you in an afternoon slot?What would the cost be to advertise during new hour? What is the most expensive time to advertise on television?If you were to advertise on a national level how much would it cost you on average in comparison to local television?What advice must you heed when it comes to reruns? What shows are good bets to avoid this issue?When it comes to television advertising, when do bidding wars begin? What events in particular are hot timeslots?What is the ideal most commercials today? How long are large businesses now pushing for?What are the advantages and disadvantages of playing shorter ads?What is the best time to buy tv time? Why?How does offering to advertise for a long period of time help you as an advertiser?, what products have been featured prominently on House of Cards? List at least three.What is “Native Advertisement”? How much was spent on this in 2012?Watch the clip from Breaking Bad on the website, what product is advertised in this important scene?Why is product placement becoming more popular than traditional advertising? What new innovations are leading to it?Who does Miriad try to advertise to? How does it claim to do so? Give a real life example.How was the Hannibal series unique in advertising vehicles?How is product placement getting involved in the music industry? Give a real life example.What is the unpaid product placement? How does it benefit the television show?How has Apple used product placement? Give multiple examples. ................
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