Hot Categories Report - eBay

[Pages:139]Hot Categories Report

December, 2007

eBay Inc. Hot Categories Listing

12.01.07 ? 12.31.07

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INTRODUCTION ............................................................................................................................. 4 ANTIQUES ...................................................................................................................................... 5 BABY............................................................................................................................................... 6 BOOKS............................................................................................................................................ 7 BUSINESS & INDUSTRIAL............................................................................................................ 8 CAMERAS & PHOTOS................................................................................................................... 9 CELL PHONES & PDAS .............................................................................................................. 10 CLOTHING, SHOES & ACCESSORIES ...................................................................................... 11 COINS ........................................................................................................................................... 12 COLLECTIBLES ........................................................................................................................... 13 COMPUTERS & NETWORKING .................................................................................................. 15 CONSUMER ELECTRONICS....................................................................................................... 16 CRAFTS ........................................................................................................................................ 18 DOLLS & BEARS ......................................................................................................................... 19 DVDS & MOVIES .......................................................................................................................... 20 EBAY MOTORS ............................................................................................................................ 21 ENTERTAINMENT MEMORABILIA ............................................................................................. 22 EVERYTHING ELSE..................................................................................................................... 23 HEALTH & BEAUTY..................................................................................................................... 24 HOME & GARDEN........................................................................................................................ 27 JEWELRY & WATCHES .............................................................................................................. 28

eBay Inc. Hot Categories Listing

12.01.07 ? 12.31.07

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MUSICAL INSTRUMENTS ........................................................................................................... 29 MUSICAL INSTRUMENTS ........................................................................................................... 30 POTTERY & GLASS..................................................................................................................... 31 SPORTING GOODS ..................................................................................................................... 32 SPORTS MEM, CARDS AND FAN SHOP ................................................................................... 34 STAMPS........................................................................................................................................ 35 TOYS & HOBBIES........................................................................................................................ 36 VIDEO GAMES ............................................................................................................................. 39

eBay Inc. Hot Categories Listing

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INTRODUCTION

The Hot Categories Report (a.k.a. "The Hot List") is updated monthly and gives an unadulterated view of level 4 (L4) categories that meet the following criteria:

1. Month-over-Month bid growth is at least 1%. 2. Month-over-Month bid growth is at least 1.5 times greater than month-over-month listings

growth. 3. Bids-per-item is greater than the average for the relevant level 3 category. Note: this is

per item, not per listing. For example, the number of bids-per-item for work boots (L4) in a given month may be 7, while the average bids-per-item for all L4s in boots (L3) may be 2. Therefore, work boots would pass this condition for "hotness." 4. Conversion rate for the L4 category in the most recent month was at least 50%. 5. Level 4 category must receive at least 100 bids per week. 6. In the interest of providing clear and actionable information, L4 categories named "Other" have been omitted.

Definition of degrees of "Hotness"

"Super Hot" ? at least a 35 percentage point spread between bid growth rate and listing growth rate. For instance, month-over-month bid growth for the L4 Category may be 50%, while monthover-month listing growth for the L4 Category may be 10%. Because the percentage point spread (40 percentage points) is greater than 35%, this category is deemed "Super Hot."

"Very Hot" - a percentage point spread between 15% and 35%. For instance, month-over-month bid growth for the L4 Category may be 10%, while listing growth may be -10%. Thus, this category is deemed as "Very Hot."

"Hot" - remaining hot L4s with spreads up to 15%.

eBay Inc. Hot Categories Listing

12.01.07 ? 12.31.07

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Antiques

Super Hot Level 2 Sewing Silver

Very Hot Level 2 Asian Antiques Silver Silver Silver Silver

Hot Level 2 Architectural & Garden Decorative Arts Maps, Atlases, Globes Silver Silver Silver Silver

Level 3 Buttons Non-U.S. Silver

Level 3 Japanese Sterling Sterling Sterling Sterling

Level 3 Hardware Metalware Globes Sterling Sterling Sterling Sterling

Level 4 Buttons France

Level 4 Bowls Candlesticks, Candelabra Cups, Goblets Napkin Rings, Clips Sugar Bowls, Tongs

Level 4 Door Bells, Knockers Cast Iron Globes Bowls Pitchers, Vases, Jugs Platters, Trays Vases, Urns

eBay Inc. Hot Categories Listing

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Baby

Super Hot Level 2 Toys

Very Hot Level 2 Toys

Hot Level 2 Feeding

Level 3 Developmental Baby Toys

Level 4 Vtech

Level 3 Developmental Baby Toys

Level 4 Leap Frog

Level 3 Baby Formula

Level 4 Carnation

eBay Inc. Hot Categories Listing

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Books

Super Hot Level 2 Catalogs Wholesale, Bulk Lots

Level 3 Agriculture Audiobooks

Level 4 Agriculture Audiobooks

eBay Inc. Hot Categories Listing

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Business & Industrial

Super Hot Level 2

Agriculture & Forestry Construction

Level 3 Farm Implements & Attachments

Tools & Light Equipment

Level 4

Planters Heaters - Jobsite

Very Hot Level 2

Level 3

Construction

Building Materials & Supplies

Construction

Tools & Light Equipment

Construction

Tools & Light Equipment

Construction

Tools & Light Equipment

Construction

Tools & Light Equipment

Healthcare, Lab & Life Science Lab Equipment

Industrial Electrical & Test

Test Equipment

Industrial Supply, MRO

Hydraulics & Pneumatics

Industrial Supply, MRO

Safety & Security

Office, Printing & Shipping

DVD-R, CD-R & Blank Media

Level 4 Work Gear & Apparel Concrete Vibrators Grinders - Professional Routers Tool Combo Kits Autoclaves & Sterilizers Impedance & LCR (QZ) Meters Hydraulic Fittings Alarm Systems & Accessories Blank Tapes

Hot Level 2 Agriculture & Forestry Construction Construction Industrial Supply, MRO Manufacturing & Metalworking

Level 3 Farm Supplies Tools & Light Equipment Tools & Light Equipment Government & Public Safety Woodworking

Level 4 Stationary Engines Air Tools Pipe & Tubing Benders Traffic Control & Road Safety Carving Tools & Chisels

eBay Inc. Hot Categories Listing

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