Kia
Press information
Strictly embargoed until 09:00 CET, 21 December 2020
Kia updates ‘Go Electric’ augmented reality app with new powertrain options
- Go Electric app now includes Kia HEV and PHEV options, and updated EV models
- App addresses questions from car buyers considering alternative powertrains
- Introduces aspects of EV driving and ownership in convenient way
- Users can visualise and learn about electrified Kia models in the real world with AR (augmented reality)
- More EVs, hybrids and plug-in hybrids to be added to app in future
- App available for free and compatible with many AR iOS and Android devices
Frankfurt, 21 December 2020 – Kia Motors Europe has updated its ‘Go Electric’ app, to explain every aspect of the brand’s electrified vehicles (pure EVs, plug-in hybrid EVs and hybrid EVs) to customers considering ultra-low emission options.
The new app seeks to answer questions that many drivers have about electrified vehicles, including how the various powertrains work, how the driving experience differs and how to charge.
The second version of the Go Electric app now includes all members of the popular Niro crossover family (EV, PHEV and HEV). It enables users to delve into the car’s many features and technologies, and learn all about the battery performance of Kia’s top-selling electrified models. The app also lets users customise their ideal Niro and create an augmented reality (AR) visualisation of the car – in their favourite colour – using their smartphone or tablet camera. The AR visualiser lets users see the car in real-world surroundings, with mixed reality (MR) prompts appearing on the car to provide users with additional information on specific vehicle attributes.
The Go Electric app will be used by Kia dealer staff to help explain the brand’s growing range of electrified models to customers. Furthermore, with some people still under Covid-related restrictions, the app enables drivers to specify their ideal Niro and discover more about how electrifies vehicles work from the comfort of their own homes.
The app uses ARCore technology and is compatible with many iOS and Android mobile devices. Kia will also update the app in future with new EVs, hybrids and plug-in hybrids from the brand’s European vehicle line-up.
Kia’s Go Electric app is free to download from the following links:
• Apple App Store
• Google Play Store
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About Kia Motors Europe
Kia Motors Europe is the European sales, marketing and service arm of the Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 39 markets across Europe and the Caucasus.
About Kia Motors Corporation
Kia Motors () is a maker of world-class quality vehicles for the young-at-heart.
Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
For more information, please visit the Kia Motors Global Media Center at .
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Media Contact:
Pablo Gonzalez-Huerta
PR Communications Assistant Manager
Tel: +49 69 850 928 342
E-mail: pghuerta@kia-
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