Trends in Sports and Entertainment Marketing



Trends in Sports and Entertainment Marketing

It is important to investigate trends over time to better understand opportunities that exist within a marketplace. It is important to know where an industry has been and where it is heading.

In groups of 4, use the Internet to research your questions. Your group will create a formal presentation to the class to explain your findings and include a discussion with your peers.

Local Sports & Entertainment

1. In our community, what sports opportunities do students have to become involved in?

2. In our community, what are the current entertainment options for consumers to enjoy?

3. Explain one sports opportunity and one entertainment opportunity that our community does not already have that would be profitable. Be sure to explain the target market, why people would enjoy your suggestions and what exactly would the opportunity consist of. You may research opportunities in other counties or states around the country.

4. Explain guerilla marketing and how a local company may be using this in the sports or entertainment industry. If they are not already using it, explain how they could use it.

State Sports & Entertainment

5. What are the 4 top professional sports opportunities in Georgia?

6. Who are the top corporate sponsors of the four major sports teams?

7. Explain how the merging of sports and entertainment has changed the experience of a professional game. **Hint – think about how the fans are involved in the game

8. Explain one new sponsor proposal you think would benefit a company.

National Sports & Entertainment

9. How has social media (Twitter, Facebook, etc) changed the way celebrities and professional athletes promote themselves to fans.

10. Explain the effects of the web on the marketing of sports and entertainment celebrities. This should include sites that are outside of social media.

11. Explain the various media outlets that are used in the sports and entertainment industry to get the products to the consumer. For each outlet, explain how it has changed over time.

12. How has corporate sponsorship changed over time? What are potential sponsors looking for?

International Sports & Entertainment

13. Explain ambush marketing. Provide real examples.

14. Pick one sport and explain the globalization of that sport in recent years including how it has impacted the popularity of sports around the world. Provide real examples.

15. Explain the recent marketing trends in the Olympic Games.

16. Explain niche market and how the International sports industries get their products to the small niche market.

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