Weebly



[pic]ST. THOMAS AQUINAS CATHOLIC SECONDARY SCHOOL

HALTON CATHOLIC DISTRICT SCHOOL BOARD

BMI3C ~ Introduction to Marketing

COURSE OVERVIEW

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. The information age, informed consumers, and the global marketplace have changed the tactics and strategies employed by today’s diverse types of business, both for-profit and non-profit. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and develop a marketing plan for a product.

← This course counts as one credit toward the Business Certificate

ONTARIO CATHOLIC SCHOOL GRADUATE EXPECTATIONS

The Catholic Church acknowledges the legitimate role of profit as an indication of a successful business. Catholic students need to recognize that profitability can be attained within the precepts of our faith. With the advent of e-commerce, in the prominence of the global marketplace, profitability is sustained in part by new product development, and corporate group strategies. In this, businesses must critically analyze their marketing strategies to avoid creating “artificial needs”. Corporations need to make marketing decisions in light of gospel values and with an inform conscience. Profits that result from a successful marketing plan can represent a foundation for future growth. Such growth must involve successful companies that market their products or services with consideration for social responsibility, human solidarity, and the common good. In this course, students will realize that marketers, both domestically and abroad, can influence consumer choices, attitudes, and lifestyles, to the benefit of human spirituality.

Text: Notman and Wilson. The World of Marketing: A Canadian Perspective. Scarborough, Ontario: Nelson Thomson Learning, 2003.

Course Content and Expectations for Student Learning:

Throughout this course, students will be expected to demonstrate

knowledge, skills and values related to the following areas;

| | |

|The Marketing Mix |The Marketing Plan |

|explain the stages of product development; |explain the process of developing a marketing plan; |

|explain the factors involved in the pricing of goods, services, and events; |develop a marketing plan for a good, service, or event; |

|compare a variety of distribution strategies; |analyze the uses of a marketing plan. |

|demonstrate an understanding of the strategies involved in the promotion of | |

|goods, services, and events. | |

|Marketing Fundamentals |Trends in Marketing |

|describe the process by which goods and services are exchanged; |explain the effects of new information technologies on marketing strategies |

|explain how marketing influences consumers and competition; |and consumer |

|demonstrate an understanding of the importance of marketing research to a |trends; |

|business |identify and describe various environmental, ethical, social, and legal |

|and how information technology can be used to obtain and analyze |issues that affect |

|marketing-related |marketing activities; |

|information; |demonstrate an understanding of the potential for participation in the |

|analyze marketing strategies used by organizations in the not-for-profit |global marketplace; summarize, on the basis of computer research, career |

|sector; |pathways in marketing. |

|compare the factors that influence marketing methods and activities in the | |

|global economy. | |

The Ontario Curriculum, Grades 11 and 12, Business Studies, 2006. Revised

EVALUATION:

|Ongoing Assessment 70 % |Final Evaluation 30% |

|Category |Weight | |

|Knowledge / Understanding |20 | | |

|Emphasizes the ability to recall factual information, recognize fundamental concepts and the | | | |

|foundational skills of the subject/discipline. | | | |

|Application |20 |Culminating Assignment |30% |

|Emphasizes the application and integration of knowledge, skills, processes and techniques to | | | |

|produce evidence of the student’s understanding. | | | |

|Thinking / Inquiry |15 | | |

|Emphasizes the thinking skills used in thinking processes to demonstrate the students’ | | | |

|understanding of information they have processed. | | | |

|Communication |15 | | |

|Emphasizes the clear, precise and effective use of oral, written and visual language to | | | |

|communicate the student’s understanding of information and ideas | | | |

|These categories will be evaluated using tests, quizzes, assignments, projects, presentations, exercises, etc. |

Learning Skills & Work Habits

These learning skills and work habits will be taught, assessed and evaluated throughout the course.

These skills and work habits will be clearly communicated to students and will be reported separately from student achievement of the curriculum expectations. Although learning skills have a significant impact (positive or negative) on achievement, the evaluation of the learning skills will not be included in the determination of the student’s percentage grade.

Homework/Assignments:

The development of sound work habits is an integral part of the course. When homework or projects are assigned, students are expected to complete this work in a timely fashion. Time management is a business skill that I expect you to use!! Once homework/assignments/tests are marked and returned, they will no longer be accepted for submission or writing. Deadlines are set for your benefit. Note: All assignments and presentations will be evaluated for professionalism.

Missed/Late classes: school policy in effect; student is responsible for missed work.

Academic Standards:

It is your responsibility to provide evidence of your learning within established timelines. Due dates for assignments and the scheduling of tests will be communicated well in advance to allow you to schedule your time. If you are not going to be able to follow an agreed upon timeline you should demonstrate your responsibility and organizational skills by discussing with your teacher the challenges you’re facing as far in advance of the deadline as possible.

It is your responsibility to be academically honest in all aspects of your schoolwork so that the marks you receive are a true reflection of your achievement.

Participation and Involvement:

The course itself can be quite interactive; therefore, the course will only be as interesting as you make it!

YOUR (ie. Student) RESPONSIBILITIES INCLUDE:

← Being RESPECTFUL with your teacher, classmates and your classroom environment

← Coming to class ON-TIME…every day

← Being in UNIFORM at all times. Please follow the Aquinas handbook

← Coming to class PREPARED i.e. having all books/paper/pens/pencil etc.

← Being ATTENTIVE in class

← COMPLETING and SUBMITTING any/all assigned work

← SOME REMINDERS:

❑ Tests will be announced as the course commences

❑ Assignment due dates will be scheduled accordingly

❑ YOU are responsible for any missed work.

❑ Missed tests due to “truancy” will be assigned a mark of ZERO (0).

❑ A re-write will ONLY be permitted with the appropriate documentation (i.e. doctor’s note, parent and office consent)

❑ With your cooperation we WILL have a very productive semester!

Together … let’s have a successful semester.

Student signature: __________________________ Date: ________________

-----------------------

Course Code: BMI 3C

Course: INTRODUCTION TO MARKETING, Grade 11

Course Type: College Prerequisite: None Credit Value: 1.0

Ministry Document: The Ontario Curriculum, Grades 11 and 12, Business Studies, 2006. Revised References:

Business Studies Department Head: Miss Rolland

Course Instructor, September 2014: Ms. Salvo

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download