Goods or Services Types of Operations
1-1 Introduction to Operations Management
Chapter 1 Introduction to Operations Management
1-2 Introduction to Operations Management
Operations Management
What is operations? The part of a business organization that is responsible for producing goods or services
How can we define operations management? The management of systems or processes that create goods or provide services
1-3 Introduction to Operations Management
Goods or Services
Goods are physical items that include raw materials, parts, subassemblies, and final products.
?Automobile ?Computer ?Shampoo
Services are activities that provide some combination of time, location, form or psychological value.
?Air travel ?Education ?Legal counsel
1-4 Introduction to Operations Management
Types of Operations
Operations
Goods Producing Storage/Transportation
Exchange Entertainment Communication
Examples
Farming, mining, construction, manufacturing, power generation Warehousing, trucking, mail service, moving, taxis, buses, hotels, airlines Retailing, wholesaling, banking, renting, leasing, library, loans Films, radio and television, concerts, recording Newspapers, radio and television newscasts, telephone, satellites
1-5 Introduction to Operations Management
The 3 basic functions of business organizations
1-6 Introduction to Operations Management
Operations: the Transformation process
Inputs
?Land ?Labor ?Capital ?Information
Value-Added
Transformation/ Conversion Process
Outputs
?Goods ?Services
Feedback
Feedback Control
Feedback
Feedback = measurements taken at various points in the transformation process
1-7 Introduction to Operations Management
Supply Chain
Supply Chain ? a sequence of activities and organizations involved in producing and delivering a good or service
Fig. 1.2 A simple product supply chain
Note: the need to manage operations in the context of supply chains
1-8 Introduction to Operations Management
Transformation: Food Processor
Inputs
Processing Outputs
Raw Vegetables Metal Sheets Water Energy Labor Building Equipment
Cleaning Making cans Cutting Cooking Packing
Labeling
Canned vegetables
1-9 Introduction to Operations Management
Transformation: Hospital Process
Inputs
Processing Outputs
Doctors, nurses Examination
Hospital
Surgery
Medical Supplies Monitoring
Equipment
Medication
Laboratories
Therapy
Healthy patients
Q. Is CSU an operation management system?
1-10 Introduction to Operations Management
1.2 Production of Goods vs. Delivery of Services
Production of goods ? tangible output Delivery of services ? an act Service job categories
Government Wholesale/retail Financial services Healthcare Personal services Business services Education
1-11 Introduction to Operations Management
Goods-Service Continuum
Outputs are typically neither purely service nor purely goods based.
Goods
Services
Surgery, Teaching
Songwriting, Software Development
Computer Repair, Restaurant Meal
Home Remodeling, Retail Sales
Automobile Assembly, Steelmaking
1-12 Introduction to Operations Management
Goods vs. Services
Characteristic
Output Customer contact Uniformity of input Labor content (intensity) Uniformity of output Measurement of productivity and quality Opportunity to correct quality problems
Can output be inventoried?
Markets
H ig h
Goods
Service
1-13 Introduction to Operations Management
1.3 Why Learn about Operations Management?
3 primary functions of business organizations overlap
Marketing & Operations Demand data Product and service design Competitor analysis Lead time data
Finance & Operations Budgeting Provision of funds Economic analysis of investment proposals
1-14 Introduction to Operations Management
Operations Interfaces
Industrial Engineering
Distribution
Maintenance
Purchasing Legal
Operations
Accounting
MIS
Public Relations
Personnel
1-15 Introduction to Operations Management
1.4 Why study Operations Management?
Career Opportunities abound
Operations manager Purchasing manager Supply chain manager Distribution manager Quality manager Etc. Visit APICS, ISM, ASQ, CSCMP websites
1-16 Introduction to Operations Management
1.5 Process Management
Managing a Process to Meet Demand
Operations & Supply Chains
Sales & Marketing
Supply
> Demand
Supply
< Demand
Supply
= Demand
1-17 Introduction to Operations Management
Process Variation: variety or variability
Four Sources of Variation:
Variety of goods or services The greater the variety of goods and services
being offered
offered, the greater the variation in production
or service requirements.
Structural variation in demand
These are generally predictable (e.g., trend). They are important for capacity planning.
Random variation
Natural variation that is present in all processes. Generally, it cannot be influenced by managers.
Assignable variation (in the Variation that has identifiable sources. This type
processes)
of variation can be reduced, or eliminated, by
analysis and corrective action. (Chapters 9&10)
1-18 Introduction to Operations Management
1.6 The Scope of OM
Operations Management includes: Forecasting (3) Capacity planning (5) Scheduling (16) Managing inventories (13,15) Assuring quality (9,10) Motivating employees Deciding where to locate facilities And more . . .
1-19 Role of the Operations Introduction to Operations Management Manager
The Operations Function consists of all activities directly related to producing goods or providing services.
A primary function of the operations manager is to guide the system by decision making.
System Design: product/service planning, capacity, location, layout, System Operation: quality, inventory, scheduling, supply management
(purchasing/sourcing)
1-20 Introduction to Operations Management
U.S. Manufacturing vs. Service Employment
Manufacturing vs. service employment
1-21 Introduction to Operations Management
The Decline in Manufacturing Employment
Productivity Increasing productivity allows companies to maintain or increase their output using fewer workers
Outsourcing Some manufacturing work has been outsourced to more productive companies (in other countries)
A Statistical Artifact Manufacturers are increasingly using contract and temporary labor which no longer show up in the statistics as manufacturing employment
1-22 Introduction to Operations Management
Manufacturing vs. Services
"Since the 1970s the US economy has been driven by consumer credit and a misguided notion of building a service economy.
-- Jeffery Immelt, CEO
1-23 Introduction to Operations Management
Why Manufacturing Matters?
Myth #1: advanced economy like the U.S. no longer needs to manufacture and can thrive exclusively as a hub for high-value-added design and innovation.
Reality:
Product and process innovation are intertwined. Once manufacturing is outsourced, process-engineering expertise can't be maintained, since it depends on daily interactions with manufacturing. e.g., Lithium-ion battery Without the ability to develop such new processes, they can no longer develop new products.
1-24 Introduction to Operations Management
Why Manufacturing Matters?
Myth #2: the migration of mature manufacturing industries away from developed countries like the U.S. is just part of a healthy, natural process of economic evolution that allows resources to be redeployed to new, higher- potential businesses.
Reality:
Example 1: The migration of semiconductor foundries to Asia, which caused a sharp decline in silicon- processing and thin-film-deposition capabilities in the U.S., greatly reducing, if not eliminating, its chances of becoming a major player in solar panels.
1-25 Introduction to Operations Management
Why Manufacturing Matters?
Example 2: GM Chevy Volt's lithium-ion battery--the highest value-added component in the car?will be made by South Korea's LG.
GM had no choice but look abroad, since rechargeable- battery manufacturing left the U.S. long ago. Why?
Most innovation in batteries in recent decades has been driven by the increasing demands of consumer electronics products for more and more power in smaller and smaller packages. When the U.S. companies largely abandoned the "mature" consumer electronics business, the locus of R&D and manufacturing--not just for the laptops, cell phones, and such but also for the batteries that power them--shifted to Asia.
1-26 Introduction to Operations Management
Why Manufacturing Matters?
"...manufacturing no longer only encompasses the work of 'making things.'
"Today, rather, the work of making things cannot be separated from the work of inventing them... and improving them... and developing the next generation of them. Companies cannot, anymore, invent a product in one country -- and build it in another. Innovation and production -- the lab and the plant -- must be linked."
-- Andrew N. Liveris, CEO
1-27 Introduction to Operations Management
The State of U.S. Manufacturing
Fact #1: U.S. manufacturing workforce peaked at 19.5 million in 1979. It has declined about 40% since then, to 11.7 million.
Fact #2: U.S. lost over 5 million manufacturing jobs between 2000 and 2009.
Reason #1:
Reason #2:
1-28 Introduction to Operations Management
The State of U.S. Manufacturing
Fact #3: After decades of decline, manufacturing jobs are returning to the U.S. (i.e., Re-Shoring)
Fact #4: The U.S. remains a global manufacturing leader, churning out 17% of the world's goods, only slightly behind China.
1-29 Introduction to Operations Management
The State of U.S. Manufacturing
Fact #5: Innovation is the key to productivity and productivity is the key to higher living standards. Three-fourths of private R&D derives from manufactirers. Goods exports account for about 65-70% of total U.S. exports.
1-30 Introduction to Operations Management
The State of U.S. Manufacturing
Reasons for the Return:
1. Wages. Climbing wages in China (17% per year) makes offshoring less compelling.
2. Transportation. Rising fuel prices make global shipping less cost-effective.
3. Security. Supply chain disruptions following the 3/11/11 tsunami in Japan have companies reconsidering local or regional supply chains. Thailand flood.
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