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Unit:Promotional Materials for Travel and Tourism L1 CV4Ofqual Unit Reference Number:L/505/1813Unit Review Date:28/02/2018LEARNING OUTCOMESASSESSMENT CRITERIAEVIDENCE LOCATION The learner will:The learner can:Know how promotional materials and methods are used in the travel and tourism industry Outline different types of promotional materials and methods used by travel and tourism organisationsIdentify reasons why different organisations use different methods of promotionOutline how different types of promotional materials and methods are used when targeting different customersIdentify strengths and weaknesses of different promotional materials and methodsKnow how promotional materials for the travel and tourism industry are planned and producedIdentify what should be included in a plan for producing promotional materialsIdentify aims and purpose of promotional materialsIdentify factors to be considered when planning promotional materialsIdentify resources that are needed to produce promotional materialsIdentify stages in the production of promotional materialsBe able to produce and display promotional materials for the travel and tourism industryProduce promotional materials suitable for use by travel and tourism organisations for a chosen customer groupDisplay promotional materials in a way that would appeal to the chosen customer groupEvidence RequirementsEvidence of practical ability must be demonstrated.Final Tutor Feedback (Strengths and Areas for Improvement):Learner Submission DisclaimerI declare that this is an original piece of work and that all of the work is my own unless referenced.Assessor Disclaimer I confirm that this learner’s work fully meets all the assessment criteria listed above at the correct level and that any specified evidence requirements have been addressed.AssessorLearnerDate ................
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