Sales/Marketing Course Outline
Chap. 2 – Basic Marketing Concepts. The Marketing Concept – Satisfying Your Customers’ Needs/Wants. Market Segmentation. Target Marketing. The 4 Ps of Marketing (Product, Price, Place, Promotion) Segmentation in the car industry – online activity. Unit 2 – Marketing Research and Planning. Chap. 2 – The Marketing Plan ................
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