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Chapter 17 Promotional Concepts and StrategiesSection 17.1440055071755Name: Class ID: Class Hour: 00Name: Class ID: Class Hour: Promotion and Promotional MixWhat might happen if business did not promote their products?Market:Target Market:Two Types of Markets:The marketing mix is the four basic marketing strategies of a business, called the . It is used to the buying decision of a target market. These 4 things are? , , .Promotion:The Goal of promotional activities are summarized by the phrase AIDA:Promotion is used for four Purposes: Think about it: Write a quick summary of what is being promoted in the video ad?This was launched when the service provided was first announced. What was the purpose of the commercial?What are they using to “Attract” your attention?Who is the commercial Directed at?Four Elements of Promotion:Two Categories of Promotion1.Definition:Product Promotion Includes: 2,Definition:Institutional Promotion Includes: Promotional Mix Definition: Five Types of promotion in the promotional mix1.Definition:Forms of Personal Selling2.Definition:Forms of Advertising3.Definition:Forms of Direct Marketing4.Definition:Forms of Sales PromotionObjectives of Sales Promotion:5.Definition:Goal of Public RelationsTypes of Public RelationsPublicity:News Release:Types of News Release:Manufacturers utilize two different methods of promotional mix1.2.383857521577300040957501643380001104900164338000Section 17.2Types of PromotionSales PromotionsThey can be used to:Two types of sales promotions and their definitions:1.2.Trade PromotionsPromotional AllowancesExplain an example:Cooperative AdvertisingExplain an example:Slotting AllowancesExplain an example:Sales Force PromotionsExplain an example:Trade Shows and conventionsExplain an example:Consumers PromotionsCouponsExplain an example:PremiumsExplain an example:Product Samples – GiveawaysExplain an example:DealsExplain an example:IncentivesExplain an example:SponsorshipsExplain an example:Promotional Tie insExplain an example:Discounts:Explain an example:Loyalty marketing programsExplain an example:Point of purchase displaysExplain an example: Discount codes for online shoppingExplain an example: ................
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