Chicago’s public research university.

[Pages:148]Chicago's public research university.

Visual and verbal identity guidelines for the University of Illinois at Chicago

2 The University of Illinois at Chicago

Identity system and guidelines design

UIC School of Design students Ellen Abnee, Jeffery Barnes, Jenna Blazevich, Caroline Dodd, Ceida Elizarraraz, Emily Eggen, Donya Hammad, Alexander Hayashi, Lauren Hecht, Diana Huynh, Kristina Jecius, Julia Jouravel, Julia Kaufman, Asja Lausevic, Devin Law, Malgorzata Pis, Morgan Stanley, Michelle Stypa, Candy Velazquez

UIC School of Design faculty Marcia Lausen, Director Cheryl Towler Weese, Associate Professor Meghan Ferrill, Instructor Hillary Geller, Adjunct Associate Professor J. Brad Sturm, Adjunct Assistant Professor

UIC Public and Government Affairs leadership Michael Redding, Executive Associate Chancellor of Public and Government Affairs Judith Meza Vazquez, Assistant to the Executive Associate Chancellor of Public and Government Affairs Philip Weiler, Senior Executive Director of Marketing and Brand Management Reginald Smith, Associate Director of Marketing and Brand Management Pamela Levy, Associate Director of Marketing and Brand Management

Questions? Please contact marketing@uic.edu

?2017 The University of Illinois at Chicago All rights reserved

Marks shown in this publication are the property of the University of Illinois at Chicago and may not be reproduced without permission.

The colors shown throughout this guide have not been evaluated by Pantone, Inc., for accuracy and may not match the Pantone? Color Standards. Consult current Pantone? Publications for accurate color. Pantone? is the property of Pantone, Inc.

Table of Contents

4 Introduction and approach 12 Verbal lexicon 24 Message architecture 34 University marks and logotypes 58 Visual elements

74 Tools for communication 86 Brand in practice 108 Appendix I Photo credits information 130 Appendix II Writing guide

Introduction and Approa

4 The University of Illinois at Chicago

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On identity

All communications from the University of Illinois at Chicago, whether originating from a college or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text all project attributes of UIC. The goal of these guidelines is to improve the effectiveness of the university's communications in today's crowded environment, while reducing overall design expenditures for individual pieces.

Maintaining consistency in messaging and design across the university strengthens the institution's brand overall.

6 The University of Illinois at Chicago

Inherent in the notion of identity is identification. The university is not in itself a brand or a personality. Rather it is an expression of values and ideals that reflect the institution's raison d'?tre, and that, in turn, reflect the values and ideals of those who choose to identify themselves with it and who therefore embody, enrich and extend all that the university stands and strives for ? students, faculty, scholars, researchers, clinicians, health scientists, providers, patients, administrators, alumni, donors, Chicagoans.

7 Introduction and approach

8 The University of Illinois at Chicago

Project participants

The guidelines outlined in this document are drawn from research and design undertaken during the 2013?14 academic year by students and faculty in UIC's School of Design and leadership in the Office of Public and Government Affairs.

Students, faculty and staff conducted a series of interviews and meetings with various campus constituencies, including a specially appointed Internal Marketing and Strategic Communications committee; College Deans, the Chancellor, Vice Chancellors, Provost, and Vice Provosts; campus communicators; alumni; and Faculty Senate and Student Government members.

Integrated Marketing and Strategic Communications Advisory Council

Camille Baxter Senior Director, Health Enterprise Marketing, Vice President for Health Affairs

Paul Brandt-Rauf Dean, School of Public Health

Kevin Browne Vice Provost, Academic and Enrollment Services

Bill Burton Interim Associate Chancellor for Public Affairs, Office of Public and Government Affairs

Hugh Cook Associate Vice President and Editorial Director, UIC Alumni Association

Michelle Geddes Associate Director, Marketing and Communications

Sara Giloth Associate Director of Communications, School of Public Health

Sara Hall Associate Dean for Academic Affairs, Honors College

Richard Harrigan Senior Associate Athletic Director, UIC Athletics

Heather Hoffman Director of Marketing and Communication, College of Business

Michael Landek Associate Vice Chancellor for Student Affairs

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