RECRUITMENT & ADMISSIONS PLAN - University of …

RECRUITMENT & ADMISSIONS PLAN

2020 ADMISSIONS CYCLE

Office of Undergraduate Admissions

Executive Summary ....................................................................................................................................2 Marketing & Communication Plan ..........................................................................................................8 Illinois Resident Recruitment & Admissions .......................................................................................13 Non-Resident Recruitment & Admissions ...........................................................................................20 International Recruitment & Admissions .............................................................................................29 Diversity Recruitment & Admissions ....................................................................................................37 Transfer Recruitment & Admissions .....................................................................................................50 Campus Visits ............................................................................................................................................58

Executive Summary

Dear Colleagues,

The Office of Undergraduate Admissions is excited to begin a new recruitment and admissions cycle. We will continue to focus on enrolling bright and diverse freshman and transfer populations. Our primary goal is to maintain the excellence and size of the incoming class of new freshmen and transfers while continuing to diversify the undergraduate population.

The following pages share our objectives, strategies, and tactics to accomplish these tasks, including specific discussion of the following topics:

? Marketing & Communication Plan ? Illinois Resident Recruitment & Admissions ? Non-Resident Recruitment & Admissions ? International Recruitment & Admissions ? Diversity Recruitment & Admissions ? Transfer Recruitment & Admissions ? Campus Visits

The market for recruiting and enrolling talented students is changing. We face greater competition for a declining population in our primary market: the students in the state of Illinois. We have opportunities to diversify enrollment in secondary markets within the U.S. and among international markets without taking away opportunities or resources from our primary market. Sustained growth in campus diversity will be a function of the amount of financial aid and scholarship opportunities available to students. With the changing economic realities within the state of Illinois, we will need to create new pathways for students in order to ensure equitable access for all students. Our ability to compete for new students will be dependent on our depth of understanding of our institutional identity and the breadth of cooperation to communicate a consistent message.

What makes Illinois distinct among our peer universities is that we boast one of the most diverse public schools in the Big Ten (place), we have the best return on investment in the Big Ten (price), and we offer globally top-ranked academic programs that specialize in incorporating opportunities for undergraduate research and innovation (program). These compelling factors of place, price, and program align with how students make their college choice. We intend to collaborate with campus partners in order to highlight these market advantages to prospective students and families.

I look forward to working in partnership with you during the 2019-2020 recruitment cycle!

Sincerely,

Andy Borst, Ph.D. Director of Undergraduate Admissions

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