GFI GUIDE WHOLESALE

GFI GUIDE WHOLESALE MARKETS IN GERMANY

FACTS, FIGURES, IMPRESSIONS

2nd edition

Welcome Facts Markets Berlin BGM Berlin Frucht. Bremen Dortmund D?sseldorf Duisburg Essen Frankfurt/M. Hamburg Hannover Karlsruhe K?ln/Cologne Leipzig Mannheim Munich Rostock Saarbr?cken Stuttgart GFI

GERMANY'S WHOLESALE MARKETS

FRESHNESS, VARIETY AND QUALITY FROM THE HEART OF EUROPE

Welcome to Germany's wholesale markets. Our fresh produce centres are the guarantors for a wide choice of top quality fresh produce, in particular fruit and vegetables. These central, urban trading platforms ensure that more than 100 million consumers can buy good healthy food.

This wholesale market guide is designed to offer you convincing evidence of the significant role played by Germany's wholesale markets. Separate portraits of each market provide the most important facts about the 17 wholesale markets that are members of the GFI association of German Wholesale Markets.

Bremen

>

Hamburg

>

Welcome Facts

Markets Berlin BGM Berlin Frucht.

Bremen Dortmund D?sseldorf

Duisburg Essen

Frankfurt/M. Hamburg Hannover Karlsruhe

K?ln/Cologne Leipzig

Mannheim Munich Rostock

Saarbr?cken Stuttgart GFI

Hannover

>

>> > Duisburg

Dortmund

> Essen

D?sseldorf

>

K?ln/Cologne

Frankfurt/M.

>

Saarbr?cken

>

> Mannheim

> > Karlsruhe

Stuttgart

2

> Rostock Berlin > Leipzig >

Munich

>

FRESH IS WHAT WE DO BEST

HUBS FOR FRESH PRODUCE

When most people are still asleep in the cities, the wholesale markets are busy turning night into day. The markets are a hive of activity. Vast amounts of fresh fruit and vegetables from national growers, especially those near the market, and from all over the world are shipped

to and from the markets. Whatever the season, there is no shortage here ? and everything is of top quality. Other types of food are on offer besides fruit and vegetables, so that retailers can obtain a large part of their range of fresh produce from the market

WE ARE AT THE CENTRE OF FRESHNESS

Wholesale markets are at

P The buyers

WHOLESALE MARKETS

the centre of the chain of added value for fresh foods and flowers. This is where growers, wholesalers and importers meet the buyers from shops and restaurants who want the best for their customers. And customer relations are very important,

GROWERS ? regional ? national ? overseas

WHOLESALERS IMPORTERS

Among the customers who buy from the varied range at the wholesale market are independent retailers, street market traders, hotels, restaurants, chain store branches and bulk buyers for hospitals, community centres, fast-food outlets

because delivering to

and canteens

customers is part of the service where freshness is concerned.

P Grown around the world, sold in the region

RETAILERS

P The experts for healthy eating

Without the wholesale markets, consumers would find their quality of life

Regional, national and overseas growers supply produce to the importers and wholesalers based at

CONSUMERS

diminished. Because the people who buy produce at the wholesale market pay close attention to ...

the wholesale markets. The wholesale market

is the sales channel of choice for growers who ? Freshness

attach great importance to the quality and

Everything is geared to freshness at wholesale

freshness of the produce and value the profes-

markets. The markets ensure that fruit and

sional advice and trading skills of the companies

vegetables from all over the world and the

at the wholesale markets and their customers.

local region are taken straight to the shops,

P Companies based at the markets

so the consumer can buy them while they are fresh.

Most sellers are wholesalers and importers.

Possessing great professionalism and

? Variety

experience, they are able to handle large

You name it, the market has it. The five

volumes of every kind of perishable food from

continents of the earth rub shoulders in

all parts of the world. Many of the companies

these urban centres, to offer whatever

trading on the wholesale markets have been

the consumer desires, from A as in apple

owned and operated by the same family for

to Z as in zucchini.

several generations.

The entire range of services connected with

? Quality

the produce is available. The market traders

Here the wholesale markets leave nothing

are highly competitive because they put the

to chance. For good reason. After all, the

customer first and offer the latest logistics

people who trade here are all proven experts

technology and services. Regional growers have

? people who set very high standards and

stands at many wholesale markets to sell freshly

for whom only the best is good enough.

picked seasonal produce: "From the region ?

That is why freshly harvested produce is

for the region" is the guiding principle ?

first subjected to a number of official

cutting transport time and costs.

inspections.

Welcome Facts Markets Berlin BGM Berlin Frucht. Bremen Dortmund D?sseldorf Duisburg Essen Frankfurt/M. Hamburg Hannover Karlsruhe K?ln/Cologne Leipzig Mannheim Munich Rostock Saarbr?cken Stuttgart GFI

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FACTS AND FIGURES

AREA

The total area occupied by Germany's wholesale markets is 2,700,000 m2: they handle huge amounts of fresh foods every day.

EMPLOYEES

Altogether 20,000 people work for companies, service providers and market authorities based at Germany's wholesale markets.

Welcome Facts

Markets Berlin BGM Berlin Frucht.

Bremen Dortmund D?sseldorf

Duisburg Essen

Frankfurt/M. Hamburg Hannover Karlsruhe

K?ln/Cologne Leipzig

Mannheim Munich Rostock

Saarbr?cken Stuttgart GFI

4

Growers 620

Wholesalers/importers 1,720

24%

SELLERS

66%

10%

Companies based at all wholesale markets:

2,600

Service providers 260

Restaurants/caterers 13,600

26%

Street market traders 21,400

40%

BUYERS

Buyers at all wholesale markets:

53,000

34%

Retail shops 18,000

FACTS AND FIGURES

Fish and meat 740,000 t

Other foods 370,000 t

5% 10%

Fruit and vegetables 6,290,000 t

TURNOVER

Volume of produce sold at all wholesale markets:

7,400,000 t

85%

4% 11%

12%

73%

CAPITAL SPENDING BY MARKET MANAGEMENT 25

20

15

10

5 20.7

0 2004

6.7 2005

14.3 2006

24.5 2007

8.6 2008

* planned

14.9 2009*

Welcome Facts Markets Berlin BGM Berlin Frucht. Bremen Dortmund D?sseldorf Duisburg Essen Frankfurt/M. Hamburg Hannover Karlsruhe K?ln/Cologne Leipzig Mannheim Munich Rostock Saarbr?cken Stuttgart GFI

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